{"title":"Fujifilm","description":"","products":[{"product_id":"fujifilm-xf-1-4x-tc-wr-teleconverter","title":"FUJIFILM XF 1.4x TC WR Teleconverter","description":"\u003cp\u003eExtend the reach of your XF 50-140mm f\/2.8 R LM OIS WR and XF 100-400mm f\/4.5-5.6 R LM OIS WR lenses with the XF 1.4x TC WR Teleconverter from Fujifilm. The X mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilization as well as the transmission of EXIF data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\n\n\u003cp\u003eFeatures\u003cbr\u003e\n\n1.4x teleconverter extends the reach of select X-mount lenses by 40% with only a one-stop loss in exposure.\u003c\/p\u003e\n\n\u003cp\u003eAdvanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilization capabilities.\u003c\/p\u003e\n\n\u003cp\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/p\u003e\n\n\u003cp\u003eCompatible Lenses\u003cbr\u003e\n\nXF 50-140 f\/2.8 R LM OIS WR\u003cbr\u003e\n\nXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750660129008,"sku":"FJXF1.4XTC_FUM","price":399.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/136882.jpg?v=1750955776"},{"product_id":"fujifilm-xf-18mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 18mm f\/1.4 R LM WR Lens","description":"Continuing FUJIFILM's series of compact, portable primes, the XF 18mm f\/1.4 R WR Lens is a 27mm-equivalent wide-angle lens that is well-suited to documentary, travel, landscape, nature, architectural photography, and even astrophotography. Its fast f\/1.4 maximum aperture balances size and speed and is suitable for working in available lighting conditions. It offers greater control over depth of field and provides a soft bokeh effect at wider apertures while also limiting the overall size and weight of the lens for everyday use.\u003cbr\u003e\u003cbr\u003eThe optical design features three aspherical elements and one ED element to limit distortion and spherical aberration in order to produce optimal sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a linear autofocus motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. The lens is weather sealed to suit working on location in inclement conditions and features an aperture ring with an \"A\" position lock for use in automated exposure control.\u003cbr\u003e\u003cbr\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 27mm equivalent to 35mm focal length.\u003cbr\u003e\u003cbr\u003eBright f\/1.4 maximum aperture suits working in available light conditions while maintaining a compact form factor.\u003cbr\u003e\u003cbr\u003eThe optical design contains 15 elements in 9 groups, including three aspherical elements and one ED element to limit distortion and spherical aberration for optimal sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003eOptical elements feature Super EBC coating to reduce lens flare and ghosting for improved contrast and color fidelity.\u003cbr\u003e\u003cbr\u003eLinear autofocus motor provides fast and responsive, near-silent AF down to a minimum object distance of just 7.9\" \/ 20cm in as little as 0.04 seconds. It also features an internal focusing design, and smooth manual focusing control.\u003cbr\u003e\u003cbr\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750661112048,"sku":"FJXF18F14RLM_FUM","price":799.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/856937.jpg?v=1750955793"},{"product_id":"fujifilm-xf-10-24mm-f-4-r-ois-wr-lens","title":"FUJIFILM XF 10-24mm f\/4 R OIS WR Lens","description":"Sporting a revised physical design, the FUJIFILM XF 10-24mm f\/4 R OIS WR is a versatile wide-angle zoom now featuring robust weather sealing along with more intuitive handling. This 15-36mm-equivalent zoom is characterized by its constant f\/4 maximum aperture and advanced optics, which utilize a series of extra-low dispersion and aspherical elements to correct both chromatic and spherical aberrations for high color accuracy, sharpness, and accurate rendering. A Super EBC coating also suppresses flare and ghosting for improved contrast and color neutrality when working in strong lighting conditions. Benefitting the optics, an updated optical image stabilization system minimizes the appearance of camera shake by 3.5 stops for improved sharpness when shooting handheld and a stepping motor offers quick and quiet autofocus performance. Additionally, a reworked physical design includes slimmer focusing and aperture rings, a lockable 'A' position and f\/stop scale, and the lens now sports a dust- and moisture-sealed design for working in harsh environments.\u003cbr\u003e\u003cbr\u003eWide-angle zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 15-36mm equivalent focal length range.\u003cbr\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range and also helps to realize a relatively compact and lightweight design.\u003cbr\u003e\u003cbr\u003eFour extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003e\u003cbr\u003eFour aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003cbr\u003e\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003e\u003cbr\u003eStepping motor, along with an internal focusing design, affords fast and near-silent autofocus performance that benefits both stills and video applications.\u003cbr\u003e\u003cbr\u003eOptical image stabilization minimizes the appearance of camera shake by 3.5 stops to better enable handheld shooting with slower shutter speeds.\u003cbr\u003e\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003cbr\u003e\u003cbr\u003eUpdated physical design incorporates a locking 'A' position on the aperture ring, along with a labeled f\/stop scale, and both the aperture and focus rings have been reduced in size to help lessen overall the weight by 0.9 oz compared to the previous version of this focal length.\u003cbr\u003e\u003cbr\u003eWeather-resistant design prevents dust and moisture from entering the lens and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750663012592,"sku":"FU1024WR_FUM","price":769.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/842747.jpg?v=1750955828"},{"product_id":"fujifilm-gf-110mm-f-2-r-lm-wr-lens","title":"FUJIFILM GF 110mm f\/2 R LM WR Lens","description":"An ideal lens for portraiture, the GF 110mm f\/2 R LM WR from FUJIFILM is a short telephoto, 87mm-equivalent prime for the G-mount GFX camera system. Its bright f\/2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. A rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce color fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003cbr\u003e\u003cbr\u003eShort telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003cbr\u003e\u003cbr\u003eBright f\/2 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003cbr\u003e\u003cbr\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003cbr\u003e\u003cbr\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003cbr\u003e\u003cbr\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003cbr\u003e\u003cbr\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750664323312,"sku":"FU110F2RWRU_FUM","price":2799.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997241.jpg?v=1750955845"},{"product_id":"fujifilm-xc-15-45mm-f-3-5-5-6-ois-pz-lens-black-white-box","title":"Fujifilm XC 15-45mm f\/3.5-5.6 OIS PZ Lens (Black) - White Box","description":"\u003cp\u003eSporting a sleek profile and a versatile focal length range, the silver XC 15-45mm f\/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.\u003cbr\u003e\u003cbr\u003eStandard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.\u003c\/p\u003e\u003cp\u003eTwo extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/p\u003e\u003cp\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\u003cp\u003ePower zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.\u003c\/p\u003e\u003cp\u003eUsing the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.\u003c\/p\u003e\u003cp\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/p\u003e\u003cp\u003eOptical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.\u003c\/p\u003e\u003cp\u003eRounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750665765104,"sku":"FU1545BLKOB_FUM","price":249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/619753.jpg?v=1750955862"},{"product_id":"fujifilm-xf-16mm-f-2-8-r-wr-lens-black","title":"FUJIFILM XF 16mm f\/2.8 R WR Lens (Black)","description":"Continuing FUJIFILM's series of compact, portable primes, the black XF 16mm f\/2.8 R WR is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. Its f\/2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003cbr\u003e\u003cbr\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003cbr\u003eModerately bright f\/2.8 maximum aperture suits working in available light conditions and also helps to maintain a compact form factor.\u003cbr\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003cbr\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750667141360,"sku":"FU1628B_FUM","price":379.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/830029.jpg?v=1750955880"},{"product_id":"fujifilm-xf-16mm-f-2-8-r-wr-lens-silver","title":"FUJIFILM XF 16mm f\/2.8 R WR Lens (Silver)","description":"Continuing FUJIFILM's series of compact, portable primes, the silver XF 16mm f\/2.8 R WR is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. Its f\/2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003cbr\u003e\u003cbr\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003cbr\u003eModerately bright f\/2.8 maximum aperture suits working in available light conditions and also helps to maintain a compact form factor.\u003cbr\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003cbr\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750667927792,"sku":"FU1628S_FUM","price":449.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/830179.jpg?v=1750955897"},{"product_id":"fujifilm-gf-23mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 23mm f\/4 R LM WR Lens","description":"Presenting a super wide field of view, the GF 23mm f\/4 R LM WR from FUJIFILM is an ultra-wide 18mm-equivalent prime designed for the G-mount GFX camera system. Ideally suited for architecture and interior photography, the lens's design employs a pair of aspherical elements to control distortion and spherical aberrations for accurate rendering, and a series of low dispersion elements are also featured for improved color accuracy and clarity. Additionally, a Nano GI coating has been applied to suppress lens flare and ghosting for improved contrast and color. Balancing the optical attributes, the lens also utilizes a linear AF motor with an internal focusing design for quick and quiet focusing performance, and a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003cbr\u003e\u003cbr\u003eIdeally suited for architectural, landscape, and interior photography, this wide-angle prime lens offers an 18mm equivalent focal length.\u003cbr\u003eThe 15 elements in 12 groups optical design incorporates a pair of aspherical elements to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003cbr\u003eTwo extra-low dispersion elements and one Super ED element are also featured to control color fringing and chromatic aberrations for improved color fidelity and clarity.\u003cbr\u003eA Nano GI coating has been applied to individual elements to suppress surface reflections, flare, and ghosting for improved contrast and color accuracy when working in strong lighting conditions.\u003cbr\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003cbr\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003cbr\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750668812528,"sku":"FU234RWR_FUM","price":2219.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/868616.jpg?v=1750955914"},{"product_id":"fujifilm-xf-23mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 23mm f\/1.4 R LM WR Lens","description":"Distinguished by its fast design, the XF 23mm f\/1.4 R LM WR from FUJIFILM is a general wide-angle prime offering a 35mm equivalent focal length. Ideally suited to discerning street, wedding, editorial, and documentary photographers, the lens's bright f\/1.4 maximum aperture suits working in difficult lighting conditions and enables greater control over depth of field for isolating subject matter. The optical design incorporates two aspherical elements, which helps to reduce distortion and spherical aberrations, and three ED elements have also been applied to produce a superior image with high contrast and sharpness. Additionally, a rounded nine-blade diaphragm is featured, and contributes a smooth bokeh quality.\u003cbr\u003e\u003cbr\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.\u003cbr\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003cbr\u003eTwo aspherical elements and three ED elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003cbr\u003eDelivers vibrant, true-to-life colors with minimal optical aberrations and outstanding detail.\u003cbr\u003ePowerfully accurate linear autofocus motor ensures that images are always in focus. Also provides minimal focus breathing and precise focus down to a minimum focusing distance of 7.5\".\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003cbr\u003eWeather-resistant construction built to withstand dust, moisture, and temperatures as low as 14°F.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750669566192,"sku":"FU23F14WR_FUM","price":819.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/859846.jpg?v=1750955931"},{"product_id":"fujifilm-gf-250mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 250mm f\/4 R LM OIS WR Lens","description":"A medium telephoto prime characterized by its sophisticated optical design, the GF 250mm f\/4 R LM OIS WR from FUJIFILM is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f\/4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques. Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control color fringing and chromatic aberrations for a high degree of clarity and color accuracy.\u003cbr\u003e\u003cbr\u003eIn addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that Minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant.\u003cbr\u003e\u003cbr\u003eMedium telephoto prime lens offers a 197.5mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003cbr\u003e\u003cbr\u003eRelatively bright f\/4 maximum aperture enables a high degree of control over depth of field.\u003cbr\u003e\u003cbr\u003eThe optical design incorporates one Super ED element and two extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003cbr\u003e\u003cbr\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003cbr\u003e\u003cbr\u003eFocus Preset function button allows you to recall saved focusing positions for quick switching between focusing distances.\u003cbr\u003e\u003cbr\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003cbr\u003e\u003cbr\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003cbr\u003e\u003cbr\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003cbr\u003e\u003cbr\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003cbr\u003e\u003cbr\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 350mm for even greater reach.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750670450928,"sku":"FU250F4RLM_FUM","price":2899.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/875472.jpg?v=1750955948"},{"product_id":"fujifilm-xf-27mm-f-2-8-r-wr-lens-black","title":"FUJIFILM XF 27mm f\/2.8 R WR Lens (Black)","description":"Sporting a slim and portable form factor, the XF 27mm f\/2.8 R WR from FUJIFILM is characterized by its updated exterior design and versatile 41mm equivalent focal length for everyday shooting. Now featuring a weather-sealed construction, this wide-normal prime also incorporates a manual aperture ring for intuitive and tactile exposure control, however an 'A' position can also be used for camera-based settings adjustments.\u003cbr\u003e\u003cbr\u003eIn terms of optics, one aspherical element is featured and helps to reduce distortion and spherical aberrations, and a Super EBC coating has also been applied to control flare and ghosting. Additionally, benefitting both photo and video applications, a high-torque DC coreless motor is used to realize quick, accurate, and near-silent autofocus performance.\u003cbr\u003e\u003cbr\u003eShort normal-length prime is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 41mm equivalent focal length.\u003cbr\u003e\u003cbr\u003eModestly bright f\/2.8 maximum aperture benefits working in low-light, affords control over depth of field, and helps to keep the overall physical design compact and lightweight.\u003cbr\u003e\u003cbr\u003ePancake form factor measures less than 1\" thick for an ultra-portable, versatile design.\u003cbr\u003e\u003cbr\u003eOne aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003e\u003cbr\u003eHigh-torque DC coreless motor provides especially quick, precise, and responsive autofocus performance.\u003cbr\u003e\u003cbr\u003eUpdated physical design incorporates a manual aperture ring with a locking 'A' position for intuitive, tactile exposure control.\u003cbr\u003e\u003cbr\u003eWeather-resistant design prevents dust and moisture from entering the lens and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003cbr\u003e\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750671237360,"sku":"FU27F28WRBLK_FUM","price":509.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/856202.jpg?v=1750955965"},{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-lens","title":"FUJIFILM GF 30mm f\/3.5 R WR Lens","description":"Offering a broad field of view within a compact form factor, the FUJIFILM GF 30mm f\/3.5 R WR is a svelte wide-angle prime lens for the G-mount GFX medium format camera system. A sophisticated optical design incorporates a series of low dispersion and aspherical elements, which help to realize a high degree of clarity, color accuracy, and sharpness, along with low distortion for a distinctly realistic look. The focusing group within the optical layout is also physically small, which promotes quick focusing operation to suit working with moving subjects. Physically, the lens sports a dust-, freeze-, and weather-resistant construction for use in inclement conditions and a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings.\u003cbr\u003e\u003cbr\u003eWide-angle prime lens offers a 24mm equivalent focal length to realize a broad field of view for working with a variety of subjects.\u003cbr\u003e\u003cbr\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor while also being suitable for working in available lighting conditions and controlling depth of field.\u003cbr\u003e\u003cbr\u003eTwo extra-low dispersion elements reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003cbr\u003e\u003cbr\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003cbr\u003e\u003cbr\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003cbr\u003e\u003cbr\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750672023792,"sku":"FU30GFWR_FUM","price":1489.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/869369.jpg?v=1750955982"},{"product_id":"fujifilm-xf-33mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 33mm f\/1.4 R LM WR Lens","description":"Offering a natural perspective along with a fast maximum aperture, the XF 33mm f\/1.4 R LM WR from FUJIFILM is a 50mm-equivalent lens characterized by its bright f\/1.4 maximum aperture. This design benefits working in difficult lighting conditions and also affords greater control over depth of field for isolating subject matter and using selective focus techniques. The optical design employs two aspherical elements, which reduces distortion and spherical aberrations in order to achieve higher sharpness and accurate rendering. Three ED elements are also featured, which reduce flare and ghosting for improved contrast and color accuracy. This ensures unmatched resolution and fresh, vibrant color.\u003cbr\u003e\u003cbr\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 50mm equivalent focal length.\u003cbr\u003e\u003cbr\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003cbr\u003eTwo aspherical elements and three ED elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003eDelivers vibrant, true-to-life colors with minimal optical aberrations and outstanding detail.\u003cbr\u003e\u003cbr\u003ePowerfully accurate linear autofocus motor ensures that images are always in focus. Also provides minimal focus breathing and precise manual focus down to a minimum focusing distance of 11.8\".\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003cbr\u003e\u003cbr\u003eAll metal lens barrel construction built to withstand dust, moisture, and temperatures as low as 14°F.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750672777456,"sku":"FU33F14R_FUM","price":759.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/838755.jpg?v=1750955999"},{"product_id":"fujifilm-xf-56mm-f-1-2-r-wr-lens","title":"FUJIFILM XF 56mm f\/1.2 R WR Lens","description":"Ideal for portraiture, the FUJIFILM XF 56mm f\/1.2 R WR is a weather-sealed iteration of their lauded 85mm equivalent lens. Famously distinguished by its exceedingly fast f\/1.2 maximum aperture, great subject isolation, and pleasant color rendering, this revision also updates the optical formula by adding aspherical elements to the focusing group, a greatly improved focusing distance of 1.6', and an 11-blade rounded aperture diaphragm for improved bokeh.\u003cbr\u003e\u003cbr\u003eThe optical design employs both aspherical and extra-low dispersion elements, which help to reduce a variety of aberrations, color fringing, and distortion in order to achieve high sharpness and clarity. A Super EBC coating is used, too, to reduce flare and ghosting for improved contrast and color accuracy in bright and backlit conditions. A rounded eleven-blade diaphragm delivers smooth and pleasant out of focus highlights. This all-metal lens uses nine rubber seals to keep it protected from dust and moisture, while also maintaining full functionality in temperatures as low as 14°F. The fluorine-coated front element, meanwhile, is designed to repel water, fingerprints, and other marks to help keep image quality high when the weather turns against you.\u003cbr\u003e\u003cbr\u003ePrime portrait-length lens is designed for APS-C-format Fujifilm X-mount mirrorless cameras and provides an 85mm equivalent focal length.\u003cbr\u003eProduces high resolution, aberration-free results packed with detail and color. Ideal for portraits, weddings, and any other creative applications demanding precise control over depth-of-field, the XF 56mm f\/1.2 R WR delivers incredible image-resolving performance down to its minimum focusing distance of 1.6', making it an ideal portrait lens, but also suitable for other applications within table-top, product, and commercial photography.\u003cbr\u003eIts optical construction comprises 13 elements in eight groups, including one ED and two aspherical elements. The eight elements used in the focusing group take high-refractive technology from FUJINON Cinema Lenses to minimize chromatic, spherical, and comatic aberrations. This helps minimize light bleed within highlights, boosting image quality and subject detail in the process.\u003cbr\u003eEspecially bright f\/1.2 maximum aperture excels in low-light conditions and offers notable control over depth of field for using selective focus techniques.\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003eRounded eleven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750673563888,"sku":"FU5612WR_FUM","price":959.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/934421.jpg?v=1750956017"},{"product_id":"fujifilm-xf-70-300mm-f-4-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 70-300mm f\/4-5.6 R LM OIS WR Lens","description":"Long-reaching yet lightweight, the FUJIFILM XF 70-300mm f\/4-5.6 R LM OIS WR is a versatile 107-457mm-equivalent telephoto zoom positioned to be an ideal companion for long-range outdoor shooting. Ideally suited for landscape, wildlife, and nature photography, this zoom features a versatile feature-set, including 5.5 stop-effective OIS to help reduce camera shake, unique close-focusing capabilities for working with nearby subjects, and fast AF performance due to a smooth, quiet linear motor. The lens also sports a weather-sealed design to benefit working in harsh climates. Optically, this lens features a pair of extra-low dispersion elements and one aspherical element to correct a variety of aberrations and realize a high degree of sharpness and clarity. Additionally, a nine-blade diaphragm contributes to a pleasing bokeh quality when working with selective focus techniques.\u003cbr\u003e\u003cbr\u003eVersatile telephoto zoom is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and offers a 107-457mm equivalent focal length range.\u003cbr\u003e\u003cbr\u003eTwo extra-low dispersion elements are used to greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003e\u003cbr\u003eOne aspherical element controls distortion and spherical aberrations in order to achieve high sharpness, accurate rendering, and low distortion.\u003cbr\u003e\u003cbr\u003eA 5.5 stop-effective optical image stabilization system Minimizes the appearance of camera shake for sharper handheld shooting in low-light conditions and with slower shutter speeds.\u003cbr\u003e\u003cbr\u003eLinear autofocus motor delivers quick, quiet, and smooth autofocus performance that is especially beneficial when working with fast-moving subjects.\u003cbr\u003e\u003cbr\u003eMinimum focusing distance of 2.7' and a 1:3 maximum magnification ratio suit working with close-up subjects.\u003cbr\u003e\u003cbr\u003eA focus limiter switch on the side of the lens barrel lets you constrain the focusing range to either the full range of 2.7' to infinity, or from 16.4' to infinity for faster focusing performance with distant subjects.\u003cbr\u003e\u003cbr\u003eWeather-sealed lens body protects against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003cbr\u003e\u003cbr\u003eCompatible with optional XF 1.4x TC WR and XF 2x TC WR teleconverters.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750674350320,"sku":"FU70300WRG_FUM","price":769.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/857730.jpg?v=1750956035"},{"product_id":"fujifilm-gf-80mm-f-1-7-r-wr-lens","title":"FUJIFILM GF 80mm f\/1.7 R WR Lens","description":"Distinguished by its impressive speed, the FUJIFILM GF 80mm f\/1.7 R WR is a short portrait-length prime for the G-mount GFX mirrorless medium format system. The bright f\/1.7 maximum aperture excels in low-light conditions and also benefits depth of field control for precise selective focus applications. Optically, the lens uses a pair of low dispersion elements and one aspherical element, which correct a variety of aberrations and help to achieve high sharpness and clarity. Despite its fast design, this lens is relatively compact and lightweight for handheld use and sports a dust and weather-sealed design for working in trying conditions.\u003cbr\u003e\u003cbr\u003eShort portrait-length prime lens offers a 63mm equivalent focal length to realize a slightly narrowed field of view for isolating subject matter.\u003cbr\u003e\u003cbr\u003eImpressively bright f\/1.7 maximum aperture offers great control over depth of field for working with selective focus techniques and also suits working in low-light conditions.\u003cbr\u003e\u003cbr\u003eTwo Super ED elements greatly reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003cbr\u003e\u003cbr\u003eOne aspherical element controls distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003cbr\u003e\u003cbr\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F. Also, the front element features a fluorine coating to repel dust, dirt, and moisture and to aid in cleaning.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750675103984,"sku":"FU80F17RWR_FUM","price":2389.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/865677.jpg?v=1750956050"},{"product_id":"fujifilm-gf-80mm-f-1-7-r-wr-lens-1","title":"FUJIFILM GF 80mm f\/1.7 R WR Lens","description":"Distinguished by its impressive speed, the FUJIFILM GF 80mm f\/1.7 R WR is a short portrait-length prime for the G-mount GFX mirrorless medium format system. The bright f\/1.7 maximum aperture excels in low-light conditions and also benefits depth of field control for precise selective focus applications. Optically, the lens uses a pair of low dispersion elements and one aspherical element, which correct a variety of aberrations and help to achieve high sharpness and clarity. Despite its fast design, this lens is relatively compact and lightweight for handheld use and sports a dust and weather-sealed design for working in trying conditions.\u003cbr\u003e\u003cbr\u003eShort portrait-length prime lens offers a 63mm equivalent focal length to realize a slightly narrowed field of view for isolating subject matter.\u003cbr\u003e\u003cbr\u003eImpressively bright f\/1.7 maximum aperture offers great control over depth of field for working with selective focus techniques and also suits working in low-light conditions.\u003cbr\u003e\u003cbr\u003eTwo Super ED elements greatly reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003cbr\u003e\u003cbr\u003eOne aspherical element controls distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003cbr\u003e\u003cbr\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F. Also, the front element features a fluorine coating to repel dust, dirt, and moisture and to aid in cleaning.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750675857648,"sku":"FU80F17RWRU_FUM","price":2389.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997245.jpg?v=1750956067"},{"product_id":"fujifilm-xf-8-16mm-f-2-8-r-lm-wr-lens","title":"FUJIFILM XF 8-16mm f\/2.8 R LM WR Lens","description":"An ultra-wide zoom characterized by a bright and advanced optical design, the XF 8-16mm f\/2.8 R LM WR from FUJIFILM is a 12-24mm-equivalent lens featuring a constant f\/2.8 maximum aperture for consistent performance throughout the zoom range. The optical layout comprises six extra-low dispersion elements, including three Super ED elements, which help to virtually eliminate chromatic aberrations and color fringing for greater clarity and color accuracy. Four aspherical elements are also used to suppress distortion, curvature of field, and spherical aberrations for improved sharpness. Also, a Nano-GI coating helps to control ghosting and flare for enhanced contrast and color fidelity when working in strong lighting conditions. Complementing the optics is a refined linear motor, which affords quick and quiet autofocus performance, and the lens body is weather-sealed in 11 distinct places to support working in trying environmental conditions.\u003cbr\u003e\u003cbr\u003eImpressively wide zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 12-24mm equivalent focal length range.\u003cbr\u003eConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003cbr\u003e\u003cbr\u003eSix extra-low dispersion elements, including three Super ED elements, are used to greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003e\u003cbr\u003eFour aspherical elements control distortion, curvature of field, and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003cbr\u003e\u003cbr\u003eNano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003cbr\u003e\u003cbr\u003eLinear motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003cbr\u003e\u003cbr\u003eThe lens body incorporates extensive weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750676578544,"sku":"FU816WRB_FUM","price":1529.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/848545.jpg?v=1750956082"},{"product_id":"fujifilm-xf-8-16mm-f-2-8-r-lm-wr-lens-1","title":"FUJIFILM XF 8-16mm f\/2.8 R LM WR Lens","description":"An ultra-wide zoom characterized by a bright and advanced optical design, the XF 8-16mm f\/2.8 R LM WR from FUJIFILM is a 12-24mm-equivalent lens featuring a constant f\/2.8 maximum aperture for consistent performance throughout the zoom range. The optical layout comprises six extra-low dispersion elements, including three Super ED elements, which help to virtually eliminate chromatic aberrations and color fringing for greater clarity and color accuracy. Four aspherical elements are also used to suppress distortion, curvature of field, and spherical aberrations for improved sharpness. Also, a Nano-GI coating helps to control ghosting and flare for enhanced contrast and color fidelity when working in strong lighting conditions. Complementing the optics is a refined linear motor, which affords quick and quiet autofocus performance, and the lens body is weather-sealed in 11 distinct places to support working in trying environmental conditions.\u003cbr\u003e\u003cbr\u003eImpressively wide zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 12-24mm equivalent focal length range.\u003cbr\u003eConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003cbr\u003e\u003cbr\u003eSix extra-low dispersion elements, including three Super ED elements, are used to greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003e\u003cbr\u003eFour aspherical elements control distortion, curvature of field, and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003cbr\u003e\u003cbr\u003eNano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003cbr\u003e\u003cbr\u003eLinear motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003cbr\u003e\u003cbr\u003eThe lens body incorporates extensive weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750677135600,"sku":"FU816WRBU_FUM","price":1409.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997224.jpg?v=1750956098"},{"product_id":"fujifilm-gfx-100-medium-format-mirrorless-camera","title":"FUJIFILM GFX 100 Medium Format Mirrorless Camera","description":"Distinguished by its extremely high resolution, but also sporting a versatile feature-set, the FUJIFILM GFX 100 is a medium format mirrorless camera designed for a true multimedia workflow. Excelling with still photography applications, the 102MP 43.8 x 32.9mm BSI CMOS sensor achieves impressive image quality with high sensitivity to a native ISO 12800. Making use of the X-Processor 4, the GFX 100 is capable of outputting 16-bit raw imagery with a broad dynamic range and low noise levels. Additionally, the BSI design of the sensor contributes to high clarity and accurate color rendering when working in a variety of lighting conditions. Also, making use of the full width of the sensor, DCI and UHD 4K video recording is possible at 4:2:0 10-bit internally, 4:2:2 10-bit via HDMI, or raw 12-bit if recording to an Atomos Ninja V, and an F-log gamma setting can also be used for more advanced color grading during post-production. Additionally, the sensor's design also incorporates an expansive 3.76m-point phase-detection autofocus system for quick, precise AF performance and subject tracking for both stills and video.\u003cbr\u003e\u003cbr\u003eComplementing the sensor design, the GFX 100 is also the first mirrorless medium format body to incorporate sensor-shift image stabilization. This stabilization system compensates for up to 5.5 stops of camera shake across five axes in order to reduce the appearance of camera shake. Also unique, this camera features a built-in vertical grip for improved ergonomics and handling regardless of shooting in horizontal or vertical orientation. This grip also allows for two batteries to be used at a time, for longer shooting sessions. Also unique, a removable 5.76m-dot OLED electronic viewfinder can be used for high-resolution eye-level viewing, and can be paired with an optional tilt adapter to permit working with the finder from various working angles. Alternatively, the rear 3.2\" 2.36m-dot touchscreen LCD features a three-way tilting design that supports working from high and low angles, even when shooting in the vertical orientation. Operability is further reinforced through the use of customizable dials for adjusting exposure settings, and both top and rear sub LCD screens are also featured for quickly checking settings and exposure data.\u003cbr\u003e\u003cbr\u003e102MP BSI CMOS Sensor and X-Processor 4\u003cbr\u003eUtilizing a large and exceedingly high 102MP resolution 43.8 x 32.9mm BSI CMOS sensor and X-Processor 4, the GFX 100 is capable of delivering 16-bit stills with wide dynamic range as well as a broad sensitivity range of ISO 100-12800, which can be extended to ISO 50-102400. The large size of each pixel allows for more efficient light gathering, too, for smoother tonal and color transitions to produce a characteristic three-dimensional \"medium format look.\" Also contributing to several medium format looks, a variety of traditional medium and large format aspect ratios can be used in addition to the standard 4:3, including 1:1, 65:24, 5:4, 7:6, 3:2, and 16:9.\u003cbr\u003e\u003cbr\u003eThe image processor and sensor also lend a versatile edge to the system, and permit shooting continuously up to 5 fps or for recording DCI and UHD 4K30 video.\u003cbr\u003eUHD and DCI 4K Video Recording\u003cbr\u003eUtilizing the large sensor size for more than just stills, the GFX 100 also offers an enticing array of video capabilities, including internal UHD and DCI 4K30p video recording at up 4:2:0 10-bit, as well as 4K30p 4:2:2 10-bit via HDMI output, both at up to 400 Mb\/s-and simultaneous external and internal recording is possible. If working with an Atomos Ninja V, then UHD 4K30p raw 12-bit output is also possible using the Apple ProRes RAW format.\u003cbr\u003e\u003cbr\u003eGreatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.\u003cbr\u003e\u003cbr\u003eIn addition to the supported 10-bit color depth, the GFX 100 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. HLG recording is supported, too, for HDR applications, and F-Log, HLG, and Film Simulations can all be used simultaneously with raw external output.\u003cbr\u003e\u003cbr\u003eThe camera features a 3.5mm microphone jack and 3.5mm headphone jack for more advanced audio solutions.\u003cbr\u003eSensor-Shift Image Stabilization\u003cbr\u003eBuilt-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 5.5 stops. This system works in conjunction with any lens, including non-stabilized ones, and benefits working with slower shutter speeds and when working in difficult lighting conditions.\u003cbr\u003eBody Design\u003cbr\u003eMagnesium alloy body construction is both lightweight and durable, and the camera system is sealed in 95 places to render it weather- and dust-resistant, as well as freezeproof down to 14°F, for use in inclement conditions.\u003cbr\u003eBased on a modular concept, a removable 5.76m-dot OLED electronic viewfinder is included for high-resolution, 0.85x-magnification eye-level viewing with a refresh rate of 85 fps. This viewfinder can be paired with an optional EVF-TL1 Tilt Adapter for positioning the finder at a variety of working angles.\u003cbr\u003eThe removable EVF connects with the camera body via the hot shoe, and the EVF features its own hot shoe to maintain compatibility with optional external flashes.\u003cbr\u003eA 3.2\" 2.36m-dot touchscreen LCD is also available for image playback, menu navigation, and live view shooting. This LCD features a unique tilting design that moves both 45° downward and 90° upward for shooting from high and low angles, and also tilts 60° to the side to benefit shooting in the vertical orientation when in live view.\u003cbr\u003eIntegrated vertical grip offers a more ergonomic and secure design for holding the camera in either the horizontal or vertical shooting orientation. This design also affords more room for incorporating two sets of physical controls, shutter releases, and permits working with two batteries.\u003cbr\u003eTwo NP-T125 rechargeable lithium-ion batteries are used to provide extended shooting times, and, when combined, are rated to approximately 800 shots per charge.\u003cbr\u003eDual UHS-II SD memory card slots are featured, and permit saving imagery in a sequential manner, backup\/duplicate manner, or in a sorted manner to segregate JPEG and raw files.\u003cbr\u003eThe FUJIFILM G lens mount features a short focal flange distance of just 26.7mm to better facilitate adapting lenses and to allow for reduced back focusing distances to better prevent vignetting and promote edge-to-edge sharpness with the GF series of lenses.\u003cbr\u003eMechanical focal plane shutter has a performance rating of approximately 150,000 shutter actuations. This shutter also uses a shock absorption mechanism to prevent unwanted shake caused by the physical movement of the shutter during an exposure.\u003cbr\u003eBoth a 1.8\" sub LCD monitor on the top plate and a 2.05\" sub OLED monitor on the rear of the camera are also featured and are used to quickly view shooting settings and exposure data.\u003cbr\u003eIntegrated Bluetooth 4.2 low energy and Wi-Fi allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.\u003cbr\u003e3.76m-Point Autofocus System\u003cbr\u003eThe sensor's design also includes an expanded phase-detection autofocus system, which has an impressive 3,760,000 points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -3. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers fast focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.\u003cbr\u003eOther Camera Features\u003cbr\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg., Pro Neg. Hi, Pro Neg. Standard, Eterna, Eterna Bleach Bypass, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Classic Chrome effect to fine-tune the look of imagery.\u003cbr\u003eFirmware V4.00 adds new functionality, including improved autofocus performance, coordinated control of in-body and optical image stabilization mechanisms, and a new film simulation, \"Nostalgic Neg\".Firmware V3.00 adds a Pixel-Shift Multi-Shot mode capable of producing massive, 400MP images by combining 16 raw images using FUJIFILM's Pixel Shift Combiner software, which can then be output as a DNG file for further processing using most popular editing software.\u003cbr\u003eInterval shooting is possible for up to 999 consecutive frames with a 1-sec to 24-hour delay between exposures, as well as up to a 24-hour shutter delay.\u003cbr\u003eMultiple Exposure mode lets you shoot two consecutive overlaid frames, and the first frame will be shown on the rear LCD to aid in alignment for the second exposure.\u003cbr\u003eA variety of file formats are available depending on your workflow needs and include uncompressed and compressed raw file types; Super Fine, Fine, and Normal JPEG settings; and TIFF files can be output via in-camera raw file development.\u003cbr\u003eA voice memo function lets you solely record your voice for up to 30 seconds at a time for making notes or keeping track of shooting information.\u003cbr\u003e3D Electronic Level can be used to ensure the accuracy of horizontal and vertical lines within your composition.\u003cbr\u003eFirmware Updates\u003cbr\u003eVer. 4.20: The maximum number of frames that can be stored in a single folder will be changed from 9,999 to 999 with Ver.4.20 or later.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750677922032,"sku":"FUGFX100_FUM","price":7929.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/856502.jpg?v=1750956116"},{"product_id":"fujifilm-gfx-100s-medium-format-mirrorless-camera","title":"FUJIFILM GFX 100S Medium Format Mirrorless Camera","description":"Redefining medium format, the FUJIFILM GFX 100S pairs an ultrahigh resolution 102MP sensor with an impressively compact and portable mirrorless camera body design. Appealing to both photo and video needs, too, this camera is further rounded out by a durable construction, in-body image stabilization, and apt autofocus to make the camera more accessible and applicable for a variety of shooting needs.\u003cbr\u003e\u003cbr\u003eAt the heart of the GFX 100S platform is the 102MP 44 x 33mm BSI CMOS sensor, which offers the ultra-high resolution coveted by stills photographers as well impressive 4K video recording options, too. The sensor pairs with the X-Processor 4 in order to output 16-bit raw imagery with a broad dynamic range, low noise levels, and sensitivity to an ISO 12800, and the BSI design of the sensor contributes to high clarity and accurate color rendering when working in a variety of lighting conditions. In terms of video, DCI and UHD 4K video recording is possible at 4:2:0 10-bit internally, 4:2:2 10-bit via HDMI, or raw 12-bit if recording externally, and an F-log gamma setting can also be used for more advanced color grading during post-production. Beyond high-resolution shooting, the unique sensor design also incorporates a sophisticated hybrid AF system that features 425 selectable phase-detection points, which cover nearly the entire frame, and aid with precise face and eye-detection modes.\u003cbr\u003e\u003cbr\u003eBalancing the awesome sensor design is a notably compact form factor, which opens up a range of new working scenarios for this high-res platform. Sleek and lightweight, the portability of the GFX 100S is backed up by capable in-body image stabilization that compensates for up to 6 stops of camera shake for improved handheld shooting. Conversely, this stabilization system also enables making 400MP files using Pixel Shift Multi-Shot mode for extreme detail of still subjects. Also contributing to the sleek form factor is a fixed 3.69m-dot EVF for bright eye-level viewing and a rear 3.2\" touchscreen LCD with a three-way tilting design.\u003cbr\u003e\u003cbr\u003e102MP BSI CMOS Sensor and X-Processor 4\u003cbr\u003eUtilizing a large and exceedingly high 102MP resolution 43.8 x 32.9mm BSI CMOS sensor and X-Processor 4, the GFX 100S is capable of delivering 16-bit stills with wide dynamic range as well as a broad sensitivity range of ISO 100-12800, which can be extended to ISO 50-102400. The large size of each pixel allows for more efficient light gathering, too, for smoother tonal and color transitions to produce a characteristic three-dimensional \"medium format look.\" Also contributing to several medium format looks, a variety of traditional medium and large format aspect ratios can be used in addition to the standard 4:3, including 1:1, 65:24, 5:4, 7:6, 3:2, and 16:9.\u003cbr\u003e\u003cbr\u003eThe image processor and sensor also lend a versatile edge to the system, and permit shooting continuously up to 5 fps or for recording DCI and UHD 4K30 video.\u003cbr\u003e\u003cbr\u003eUHD and DCI 4K Video Recording\u003cbr\u003eUtilizing the large sensor size for more than just stills, the GFX 100S also offers an enticing array of video capabilities, including internal UHD and DCI 4K30p video recording at up 4:2:0 10-bit, as well as 4K30p 4:2:2 10-bit via HDMI output, both at up to 400 Mb\/s-and simultaneous external and internal recording is possible. If working with an Atomos Ninja V, then UHD 4K30p raw 12-bit output is also possible using the Apple ProRes RAW format.\u003cbr\u003e\u003cbr\u003eGreatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.\u003cbr\u003e\u003cbr\u003eIn addition to the supported 10-bit color depth, the GFX 100 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. HLG recording is supported, too, for HDR applications, and F-Log, HLG, and Film Simulations can all be used simultaneously with raw external output.\u003cbr\u003e\u003cbr\u003eAlso, the camera features a 3.5mm microphone jack and 3.5mm headphone jack for more advanced audio solutions.\u003cbr\u003e\u003cbr\u003eSensor-Shift Image Stabilization\u003cbr\u003eBuilt-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake to better suit handheld shooting. 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This AF system delivers fast and accurate focusing performance along with low-light sensitivity down to -5.5 EV. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers fast focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.\u003cbr\u003e\u003cbr\u003eOther Camera Features\u003cbr\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including the newly introduced Nostalgic Neg. effect, along with Provia, Velvia, Astia, Classic Chrome, Classic Neg., Pro Neg. Hi, Pro Neg. Standard, Eterna, Eterna Bleach Bypass, Acros, Monochrome, and Sepia. 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This innovative hybrid instant camera features 10 lens effect options and 10 film effect options, giving you up to 100 different ways to instantly create your own unique 2 x 3\" photographs. You can experiment with vivid colors, add softness to the focus, adjust the exposure, alter the white balance, and even select a macro mode when the situation calls for a close-up.\u003cbr\u003e\u003cbr\u003eHybrid Camera Design and INSTAX MINI Film:\u003cbr\u003eHybrid instant camera combines convenient digital image capture with traditional instant film output. This method allows you to shoot freely and print whenever desired or reprint an image as many times as desired.\u003cbr\u003eAccepts INSTAX MINI instant film to produce 2.4 x 1.8\" images on a credit card-sized, 3.4 x 2.1\" sheet.\u003cbr\u003eFixed 28mm-equivalent lens offers a versatile wide-angle perspective and the f\/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9\" minimum focusing distance for working with close-up subjects.\u003cbr\u003eBuilt-in rechargeable lithium-ion battery is used to power the camera and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.\u003cbr\u003eInternal memory holds approximately 45 still images and a microSD\/SDHC memory card slot can be used to expand storage capacity.\u003cbr\u003e\u003cbr\u003eLens Effects and Film Effects:\u003cbr\u003eUsing 10 Lens Effects and 10 Film Effects, 100 different expressions are at your fingertips to creatively enhance your imagery. 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The extensive telephoto zoom range is complemented by optical image stabilization, which minimizes the appearance of camera shake to render sharper imagery at longer focal lengths. 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The optical design incorporates two Super ED elements and one aspherical element, which minimize both chromatic and spherical aberrations for improved clarity, color accuracy, and sharpness.\u003cbr\u003e\u003cbr\u003eBalancing the optical attributes, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. A linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. 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Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/p\u003e\u003cp\u003eA focus limiter switch lets you adjust the focusing range from 2' to infinity or from 16.4' to infinity for faster focusing performance when working with distant subjects.\u003c\/p\u003e\u003cp\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/p\u003e\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/p\u003e\u003cp\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/p\u003e\u003cp\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/p\u003e\u003cp\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm for even greater reach.\u003c\/p\u003e\u003cdiv\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750682181872,"sku":"FUJI100200LMWRU_FUM","price":2079.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/313380.jpg?v=1750956201"},{"product_id":"fujifilm-xf-16mm-f-1-4-r-wr-lens","title":"Fujifilm XF 16mm f\/1.4 R WR Lens","description":"\u003cp\u003eFast and wide, the XF 16mm f\/1.4 R WR is a 24mm-equivalent wide-angle lens designed specifically for FUJIFILM X-mount mirrorless cameras. Two aspherical and two extra-low dispersion elements are featured in the optical design, and help to reduce spherical and chromatic aberrations for improved sharpness, clarity, and color accuracy. Both a Nano-GI coating and HT-EBC coating are also used to control ghosting and flare for enhanced contrast and color fidelity when working in strong lighting conditions. Complementing the optics is a floating focus system that benefits autofocus speed and also maintains consistent performance throughout the focusing range. Additionally, the lens body is also weather-sealed to support working in trying environmental conditions.\u003cbr\u003e\u003cbr\u003eWide-angle prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003c\/p\u003e\u003cp\u003eNotably fast f\/1.4 maximum aperture affords increased control over depth of field and greatly benefits working in low-light conditions.\u003c\/p\u003e\u003cp\u003eTwo extra-low dispersion elements are used to greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity.\u003c\/p\u003e\u003cp\u003eTwo aspherical elements control distortion, curvature of field, and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/p\u003e\u003cp\u003eNano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/p\u003e\u003cp\u003eHT-EBC coating has also been applied the entire surface of each element to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003eA quick and quiet autofocus motor pairs with a two-group floating focus system to achieve precise focus and consistent image quality throughout the focusing range, from the 5.9\" minimum focusing distance to infinity.\u003c\/p\u003e\u003cp\u003eIntegrated depth of field scale benefits working with zone focusing and pre-focusing techniques.\u003c\/p\u003e\u003cp\u003eWeather-resistant design includes nine different seals in eight areas to prevent dust and moisture from entering the lens and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750682771696,"sku":"FUJI16MM14G_FUM","price":549.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/591139.jpg?v=1750956218"},{"product_id":"fujifilm-xf-16mm-f-1-4-r-wr-lens-1","title":"Fujifilm XF 16mm f\/1.4 R WR Lens","description":"\u003cp\u003eFast and wide, the XF 16mm f\/1.4 R WR is a 24mm-equivalent wide-angle lens designed specifically for FUJIFILM X-mount mirrorless cameras. 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Additionally, the lens body is also weather-sealed to support working in trying environmental conditions.\u003cbr\u003e\u003cbr\u003eWide-angle prime lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003c\/p\u003e\u003cp\u003eNotably fast f\/1.4 maximum aperture affords increased control over depth of field and greatly benefits working in low-light conditions.\u003c\/p\u003e\u003cp\u003eTwo extra-low dispersion elements are used to greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity.\u003c\/p\u003e\u003cp\u003eTwo aspherical elements control distortion, curvature of field, and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/p\u003e\u003cp\u003eNano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/p\u003e\u003cp\u003eHT-EBC coating has also been applied the entire surface of each element to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003eA quick and quiet autofocus motor pairs with a two-group floating focus system to achieve precise focus and consistent image quality throughout the focusing range, from the 5.9\" minimum focusing distance to infinity.\u003c\/p\u003e\u003cp\u003eIntegrated depth of field scale benefits working with zone focusing and pre-focusing techniques.\u003c\/p\u003e\u003cp\u003eWeather-resistant design includes nine different seals in eight areas to prevent dust and moisture from entering the lens and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750683721968,"sku":"FUJI16MM14U_FUM","price":909.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997235.jpg?v=1750956236"},{"product_id":"fujifilm-xf-50-140mm-f-2-8-r-lm-ois-wr-lens","title":"Fujifilm XF 50-140mm f\/2.8 R LM OIS WR Lens","description":"\u003cp\u003eA telephoto zoom designed for use in trying conditions, Fujifilm's XF 50-140mm f\/2.8 R LM OIS WR Lens is a weather-sealed optic spanning the popular 76-213mm equivalent focal length range and featuring a constant f\/2.8 maximum aperture. Built for Fujifilm X-mount mirrorless digital cameras, this fast zoom further extends itself through the incorporation of a sophisticated lens design, highly effective optical image stabilization system, and a Triple Linear Motor AF system for refined performance.\u003c\/p\u003e\n\n\u003cp\u003eComprised of 23 elements in 16 groups, the optical design incorporates five extra-low dispersion (ED) elements and one Super ED element to markedly reduce chromatic aberrations and color fringing throughout the zoom range. Additionally, a Nano-GI coating has also been applied to elements to alter the refractive index in between elements to minimize surface reflections and prevent lens flare and ghosting. This lens also sees the incorporation of 20 distinct weather seals across the barrel to render it both moisture and dust-sealed for use in inclement conditions as low as 14°F. An inner focusing and inner zoom design further help to prevent dust from entering the lens while also benefiting overall handling.\u003c\/p\u003e\n\n\u003cp\u003eProviding a 76-213mm equivalent focal length range, this telephoto zoom lens is ideal for working with distant subjects and portraiture applications.\u003c\/p\u003e\n\n\u003cp\u003eConstant f\/2.8 maximum aperture enables consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eThe 23-element-in-16-group design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimize chromatic aberrations and distortions throughout the zoom range.\u003c\/p\u003e\n\n\u003cp\u003eA Nano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/p\u003e\n\n\u003cp\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/p\u003e\n\n\u003cp\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilization system minimizes the appearance of camera shake to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/p\u003e\n\n\u003cp\u003eA Triple Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/p\u003e\n\n\u003cp\u003eA tripod collar is included for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/p\u003e\n\n\u003cp\u003eAn inner focusing and inner zooming design maintains the overall lens length during operation for quicker performance and greater resistance to dust or moisture from entering the lens. Additionally, 20 distinct seals are placed across the lens barrel to render it weather-resistant and capable of functioning in temperatures as low as 14°F.\u003c\/p\u003e\n\n\u003cp\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/p\u003e\n\n\u003cp\u003eWhen used with an X-series camera that features a Lens Modulation Optimizer (LMO) function, the lens' performance is enhanced to deliver consistent illumination and sharpness throughout the aperture range.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750684475632,"sku":"FUJI50140F28U_FUM","price":1449.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/998012.jpg?v=1750956252"},{"product_id":"fujifilm-xf-16-80mm-f-4-r-ois-wr-lens-white-box","title":"FUJIFILM XF 16-80mm f\/4 R OIS WR Lens (White Box)","description":"\u003cp\u003eWell-suited for a wide variety of shooting situations, the FUJIFILM XF 16-80mm f\/4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f\/4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimize a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefiting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilization system that minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.\u003cbr\u003e\u003cbr\u003eStandard zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 24-120mm equivalent focal length range.\u003c\/p\u003e\u003cp\u003eOne extra-low dispersion aspherical element is used greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003c\/p\u003e\u003cp\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003c\/p\u003e\u003cp\u003eA Super EBC (Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater contrast and color accuracy.\u003c\/p\u003e\u003cp\u003eQuick and quiet autofocus performance benefits both stills and video applications.\u003c\/p\u003e\u003cp\u003eAn advanced Optical Image Stabilization system minimizes the appearance of camera shake by up to six stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/p\u003e\u003cp\u003eWeather-sealed lens body protects against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/p\u003e\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750685327600,"sku":"FUJIXF1680RGOB_FUM","price":509.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/864814.jpg?v=1750956269"},{"product_id":"fujifilm-xf-56mm-f-1-2-r-apd-lens","title":"Fujifilm XF 56mm f\/1.2 R APD Lens","description":"\u003cp\u003eDesigned for the bokeh enthusiast, Fujifilm's XF 56mm f\/1.2 R APD Lens features a unique optical design, prime portrait-length perspective, and fast f\/1.2 maximum aperture to benefit creating shallow depth of field imagery. Differentiating itself from Fujifilm's other X-series 56mm f\/1.2 lens, this 85mm-equivalent lens incorporates a controllable apodizing filter into its design to produce an aesthetically-pleasing out-of-focus quality to suit selective focus applications.\u003cbr\u003e\n\n\u003cbr\u003e\n\nComplementing the unique focusing and bokeh-related attributes of the lens is an equally sophisticated optical design, which features 11 elements in 8 groups and includes one aspherical element, two extra-low dispersion elements, and three cemented elements. Together, these elements contribute to a notable reduction in chromatic aberrations, distortions, and color fringing throughout the aperture range. Additionally, an HT-EBC multi-layer coating has also been applied to elements to minimize surface reflections, flare, and ghosting for more contrast-rich, color-neutral results.\u003cbr\u003e\n\n\u003cbr\u003e\n\nPrime short telephoto-length lens provides a 35mm-equivalent focal length of 85mm, making it ideal for portraiture and other applications where a slightly longer-than-normal perspective and flattening appearance is desired.\u003c\/p\u003e\n\n\u003cp\u003eBright f\/1.2 maximum aperture is well-suited to low-light shooting and for controlling focus placement for shallow depth of field and selective focus applications.\u003c\/p\u003e\n\n\u003cp\u003eSignified by the APD designation, this lens incorporates an apodizing filter in order to produce controllable and aesthetically-pleasing bokeh, that is characterized by a sharp main subjects, tremendously blurred background, and an overall three-dimensional quality. These effects are further emphasized by seven rounded diaphragm blades, which help to develop a circular quality to out-of-focus highlights.\u003c\/p\u003e\n\n\u003cp\u003eSince the apodization filter performs best at wider aperture values, a 3-step ND filter is built into the lens to aid in controlling exposure. Using two separate sets of aperture values, the red series of numbers indicates the effective aperture value as it relates to depth of field. The standard white set of numbers indicates the actual f\/stop number, and the difference between these two sets of numbers indicates the effectiveness of the filter.\u003c\/p\u003e\n\n\u003cp\u003eComprised of 11 elements in 8 groups, the optical design includes one aspherical glass molded element, two extra-low dispersion elements, and three cemented elements. This sophisticated layout helps to minimize chromatic and spherical aberrations as well as color fringing and other distortions.\u003c\/p\u003e\n\n\u003cp\u003eAn HT-EBC multi-layer coating minimizes lens flare and ghosting to deliver contrast-rich, color neutral imagery.\u003c\/p\u003e\n\n\u003cp\u003eAn inner focusing mechanism maintains the overall lens length and moves only the smaller middle and rear elements during focusing for faster, more reliable performance.\u003c\/p\u003e\n\n\u003cp\u003eWhen used with an X-series camera that features a Lens Modulation Optimizer (LMO) function, the lens' performance is enhanced to deliver consistent illumination and sharpness throughout the aperture range.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750686474480,"sku":"FUJIXF56MMAPD_FUM","price":939.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/136936.jpg?v=1750956286"},{"product_id":"fujifilm-xf-35mm-f-1-4-r-lens","title":"Fujifilm XF 35mm f\/1.4 R Lens","description":"A fast and flexible normal-length prime, the XF 35mm f\/1.4 R from FUJIFILM is a 53mm-equivalent lens characterized by its bright f\/1.4 maximum aperture. This design benefits working in difficult lighting conditions and also affords greater control over depth of field for isolating subject matter and using selective focus techniques. The optical design employs one aspherical element, which reduces distortion and spherical aberrations in order to achieve higher sharpness and accurate rendering. A Super EBC coating is also featured, which reduces flare and ghosting for improved contrast and color fidelity.\u003cbr\u003e\u003cbr\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003cbr\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003cbr\u003eOne aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750687424752,"sku":"FUJXF35MM_FUM","price":559.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/136982.jpg?v=1750956304"},{"product_id":"fujifilm-xf-50mm-f-2-r-wr-lens-black","title":"FUJIFILM XF 50mm f\/2 R WR Lens (Black)","description":"\u003cp\u003eA sleek short telephoto prime for FUJIFILM X-series mirrorless cameras, the black XF 50mm f\/2 R WR offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. The optical design features one aspherical ED element, which controls distortion and color fringing for sharper, clearer results throughout the aperture range. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003cbr\u003e\u003cbr\u003ePrime short telephoto lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/p\u003e\u003cp\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/p\u003e\u003cp\u003eOne aspherical extra-low dispersion element limits both spherical and chromatic aberrations in order to realize greater sharpness, clarity, and color accuracy.\u003c\/p\u003e\u003cp\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\u003cp\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/p\u003e\u003cp\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/p\u003e\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750688669936,"sku":"FUJXF50F2RWRBLK_FUM","price":359.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/616438.jpg?v=1750956322"},{"product_id":"fujifilm-xf-55-200mm-f-3-5-4-8-r-lm-ois-lens","title":"Fujifilm XF 55-200mm f\/3.5-4.8 R LM OIS Lens","description":"The XF 55-200mm f\/3.5-4.8 R LM OIS Lens from Fujifilm is a telephoto zoom lens for the Fujifilm X-series mirrorless cameras. It offers a 35mm focal length equivalency of 84-305mm, providing portrait length to super telephoto capabilities. The minimum focus distance is 3.6' at all focal lengths, enabling telephoto close-ups.  With OIS Image Stabilization, it provides up to 4.5 stops of shake correction for sharp imaging in low light situations or when utilizing its longest focal lengths. Two linear motors facilitate high speed auto focus (0.28 seconds) as well as smooth and quiet operation, which is important for stability at long focal lengths, and when shooting video.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750689849584,"sku":"FUJXF55200LMOIS_FUM","price":649.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/136983.jpg?v=1750956339"},{"product_id":"fujifilm-x100vi-digital-camera-black","title":"FUJIFILM X100VI Digital Camera (Black)","description":"Timeless Design, Cutting-Edge Tech, Unforgettable Imagery\u003cbr\u003eHaving refined the retro styling and ergonomics of the rangefinder-inspired X100-series in its viral fifth iteration, FUJIFILM follows up with the tricked-out black X100VI Mirrorless Camera, filling out the timeless, compact, touch-friendly body with the speed, power, and pixel count of its flagship APS-C sensor-and-processor combo. Featuring unsurpassed design and a wealth of upgraded tech, the X100VI is poised to be the everyday, everywhere darling of photographers who yearn to transform the mundane into the magical.\u003cbr\u003e\u003cbr\u003e40MP X-Trans CMOS 5 HR Sensor, X-Processor 5\u003cbr\u003eThe high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio, delivering astonishing image quality. This sensor has an improved pixel structure, allowing light to be received more efficiently. Partner to the newly designed sensor is a fresh engine-the X-Processor 5-which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks. The combination of this high-resolution sensor and processor achieves remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities.\u003cbr\u003e\u003cbr\u003ePowerful Video Capabilities\u003cbr\u003eThe powerful video function afforded with the sensor-processor combo means movies can be recorded internally at up to 6.2K at 30p in 10-bit color, along with a 4K HQ mode which oversamples 6.2K footage for superior 4K output. Higher frame rate videos, at 4K 60p or FHD 240p, are also available.\u003cbr\u003e\u003cbr\u003eIn-Body Image Stabilization, Improved Autofocus\u003cbr\u003eThe upgraded sensor-processor combination allows the X100VI to be the first in the series to feature in-body image stabilization. The five-axis sensor-shift IBIS helps to minimize the appearance of camera shake by up to six stops. The improved processing also benefits autofocus performance, producing a faster, more intelligent hybrid focusing system using 425 phase-detection points. Backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types, ensuring the magic moment is never missed.\u003cbr\u003e\u003cbr\u003eBuilt for Speed, Built for the Street\u003cbr\u003eFurther benefiting street photographers, the X100VI is ready for action, no matter how fast the subject is moving. A top electronic shutter speed of 1\/180,000 sec and a maximum mechanical shutter speed of 1\/4000 sec will stop any subject in its tracks. Keep your finger down, and the X100VI records images at up to 20 fps with the electronic shutter at a 1.29x crop, and 11 fps with the mechanical shutter.\u003cbr\u003e\u003cbr\u003eFujinon 23mm f\/2 Lens\u003cbr\u003eUpdated in the fifth generation, the camera's Fujinon 23mm f\/2 lens features a revised optical design that includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. With a 35mm full-frame equivalency, the lens' bright f\/2 design handles low-light conditions and affords shallow depth of field. When it's bright, the built-in 4-stop ND filter can also be used for more control over your exposures and to better enable working with shallow depth of field. While the lens is a fixed focal length, the X100VI integrates 1.4x and 2x digital teleconverter settings to simulate the look of working with the longer focal lengths of 49mm and 70mm, respectively.\u003cbr\u003e\u003cbr\u003eAdvanced Hybrid Viewfinder\u003cbr\u003eBoth optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. The optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types. The X100VI boasts FUJIFILM's latest recipe-REALA ACE-and also includes 19 other modes, including Provia, Velvia, Astia, Classic Chrome, PRO Neg.Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black \u0026amp; White, Black \u0026amp; White + Ye Filter, Black \u0026amp; White + R Filter, Black \u0026amp; White + G Filter, and Sepia.\u003cbr\u003eIn addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.\u003cbr\u003e\u003cbr\u003eFrame.io Camera-to-Cloud integration\u003cbr\u003eDeliver photos or video straight to the cloud moments after they're created with the first accessory-free integration for Frame.io Camera to Cloud. Use the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload video securely for review.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eWith the same 5 x 3 x 2.1\" dimensions of its predecessor, it weighs just 1.5 oz more for a portable 1.1 lb total weight.\u003cbr\u003eTilting 3.0\" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback.\u003cbr\u003eDurable design can be made weather resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.\u003cbr\u003eThe top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including dials for shutter speed and exposure compensation.\u003cbr\u003eFront and rear command dials integrate a push function for easier use and settings selection.\u003cbr\u003eRear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003cbr\u003eSingle SD memory card slot supports up to the UHS-I standard.\u003cbr\u003eIncluded NP-W126S battery provides approximately 310 frames per charge when working with the EVF or 450 frames per charge when working with the OVF.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750694437104,"sku":"FUX100VIB_FUM","price":2159.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/999697.jpg?v=1750956355"},{"product_id":"fujifilm-x100vi-digital-camera-silver","title":"FUJIFILM X100VI Digital Camera (Silver)","description":"Timeless Design, Cutting-Edge Tech, Unforgettable Imagery\u003cbr\u003eHaving refined the retro styling and ergonomics of the rangefinder-inspired X100-series in its viral fifth iteration, FUJIFILM follows up with the tricked-out silver X100VI Mirrorless Camera, filling out the timeless, compact, touch-friendly body with the speed, power, and pixel count of its flagship APS-C sensor-and-processor combo. Featuring unsurpassed design and a wealth of upgraded tech, the X100VI is poised to be the everyday, everywhere darling of photographers who yearn to transform the mundane into the magical.\u003cbr\u003e\u003cbr\u003e40MP X-Trans CMOS 5 HR Sensor, X-Processor 5\u003cbr\u003eThe high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio, delivering astonishing image quality. This sensor has an improved pixel structure, allowing light to be received more efficiently. Partner to the newly designed sensor is a fresh engine-the X-Processor 5-which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks. The combination of this high-resolution sensor and processor achieves remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities.\u003cbr\u003e\u003cbr\u003ePowerful Video Capabilities\u003cbr\u003eThe powerful video function afforded with the sensor-processor combo means movies can be recorded internally at up to 6.2K at 30p in 10-bit color, along with a 4K HQ mode which oversamples 6.2K footage for superior 4K output. Higher frame rate videos, at 4K 60p or FHD 240p, are also available.\u003cbr\u003e\u003cbr\u003eIn-Body Image Stabilization, Improved Autofocus\u003cbr\u003eThe upgraded sensor-processor combination allows the X100VI to be the first in the series to feature in-body image stabilization. The five-axis sensor-shift IBIS helps to minimize the appearance of camera shake by up to six stops. The improved processing also benefits autofocus performance, producing a faster, more intelligent hybrid focusing system using 425 phase-detection points. Backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types, ensuring the magic moment is never missed.\u003cbr\u003e\u003cbr\u003eBuilt for Speed, Built for the Street\u003cbr\u003eFurther benefiting street photographers, the X100VI is ready for action, no matter how fast the subject is moving. A top electronic shutter speed of 1\/180,000 sec and a maximum mechanical shutter speed of 1\/4000 sec will stop any subject in its tracks. Keep your finger down, and the X100VI records images at up to 20 fps with the electronic shutter at a 1.29x crop, and 11 fps with the mechanical shutter.\u003cbr\u003e\u003cbr\u003eFujinon 23mm f\/2 Lens\u003cbr\u003eUpdated in the fifth generation, the camera's Fujinon 23mm f\/2 lens features a revised optical design that includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. With a 35mm full-frame equivalency, the lens' bright f\/2 design handles low-light conditions and affords shallow depth of field. When it's bright, the built-in 4-stop ND filter can also be used for more control over your exposures and to better enable working with shallow depth of field. While the lens is a fixed focal length, the X100VI integrates 1.4x and 2x digital teleconverter settings to simulate the look of working with the longer focal lengths of 49mm and 70mm, respectively.\u003cbr\u003e\u003cbr\u003eAdvanced Hybrid Viewfinder\u003cbr\u003eBoth optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. The optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types. The X100VI boasts FUJIFILM's latest recipe-REALA ACE-and also includes 19 other modes, including Provia, Velvia, Astia, Classic Chrome, PRO Neg.Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black \u0026amp; White, Black \u0026amp; White + Ye Filter, Black \u0026amp; White + R Filter, Black \u0026amp; White + G Filter, and Sepia.\u003cbr\u003eIn addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.\u003cbr\u003e\u003cbr\u003eFrame.io Camera-to-Cloud integration\u003cbr\u003eDeliver photos or video straight to the cloud moments after they're created with the first accessory-free integration for Frame.io Camera to Cloud. Use the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload video securely for review.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eWith the same 5 x 3 x 2.1\" dimensions of its predecessor, it weighs just 1.5 oz more for a portable 1.1 lb total weight.\u003cbr\u003eTilting 3.0\" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback.\u003cbr\u003eDurable design can be made weather resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.\u003cbr\u003eThe top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including dials for shutter speed and exposure compensation.\u003cbr\u003eFront and rear command dials integrate a push function for easier use and settings selection.\u003cbr\u003eRear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003cbr\u003eSingle SD memory card slot supports up to the UHS-I standard.\u003cbr\u003eIncluded NP-W126S battery provides approximately 310 frames per charge when working with the EVF or 450 frames per charge when working with the OVF.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750696370416,"sku":"FUX100VIS_FUM","price":2299.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/999296.jpg?v=1750956372"},{"product_id":"fujifilm-xc-35mm-f-2-lens","title":"FUJIFILM XC 35mm f\/2 Lens","description":"An especially sleek and lightweight prime, the FUJIFILM XC 35mm f\/2 is a 53mm-equivalent lens offering a natural, normal-length field of view with an especially portable design. The lens incorporates a pair of aspherical elements to reduce spherical aberrations and distortion in order to achieve high sharpness and accurate rendering. A stepping motor autofocus system promotes quick, quiet, and accurate focusing performance and the rounded nine-blade diaphragm contributes a pleasing bokeh. This simple feature-set fits perfectly with the lens's petite design that makes it an ideal every day, walkaround lens.\u003cbr\u003e\u003cbr\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003cbr\u003e\u003cbr\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003cbr\u003e\u003cbr\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003eStepping motor autofocus system is fast, near-silent, and precise, making it suitable for both stills and video applications. It also uses an internal focusing design to maintain the overall length of the lens during use and to promote quicker focusing response.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750698107120,"sku":"FUXC35F2_FUM","price":279.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/852813.jpg?v=1750956389"},{"product_id":"fujifilm-xf-16-50mm-f-2-8-4-8-r-lm-wr-lens-white-box","title":"FUJIFILM XF 16-50mm f\/2.8-4.8 R LM WR Lens (White Box)","description":"","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750702760176,"sku":"FUXF1650WR-WB_FUM","price":549.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1001960.jpg?v=1750956406"},{"product_id":"fujifilm-xf-30mm-f-2-8-r-lm-wr-macro-lens","title":"FUJIFILM XF 30mm f\/2.8 R LM WR Macro Lens","description":"A versatile, close-focusing prime, the FUJIFILM XF 30mm f\/2.8 R LM WR Macro Lens allows you to capture exquisite details and gorgeous high-resolution images with ease. Designed to work with APS-C-format X-mount cameras, this lens offers a normal-length 45mm equivalent focal length that makes it useful for a wide variety of subjects both near and far.\u003cbr\u003e\u003cbr\u003eMacro lens affords a life-size 1:1 magnification ratio along with a 3.9\" minimum focusing distance for working with close-up subjects.\u003cbr\u003e\u003cbr\u003eThree aspherical elements control distortion, field curvature, and spherical aberrations to improve sharpness and rendering.\u003cbr\u003e\u003cbr\u003eTwo ED elements greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity.\u003cbr\u003e\u003cbr\u003eLinear autofocus motor provides smooth and fast focusing performance that delivers pinpoint sharpness.\u003cbr\u003e\u003cbr\u003eRounded eleven-blade diaphragm contributes to a pleasing bokeh quality.\u003cbr\u003e\u003cbr\u003eThe lens body is weather sealed to protect against dust and moisture and enables worry-free use in inclement conditions. Additionally, this design also permits working in temperatures as low as 14°F.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750703874288,"sku":"FUXF30WR_FUM","price":619.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/924868.jpg?v=1750956423"},{"product_id":"fujifilm-xf-8mm-f-3-5-r-wr-lens","title":"FUJIFILM XF 8mm f\/3.5 R WR Lens","description":"Offering a wide field of view with minimal distortion, the XF 8mm f\/3.5 R WR Lens from FUJIFILM expands the creative possibilities of the ultra-wide-angle image for photographers and content. This lens, equivalent to 12mm in full-frame format, provides an angle of view greater than 120°, allowing users to capture subjects and backgrounds in remarkable detail. Engineered to work with the latest 40-megapixel X-Trans sensors, the ultra-wide focal length delivers sharpness across the frame with the aid of two extra-low dispersion and three aspherical elements to suppress lens aberrations. The rectilinear design minimizes distortion, ensuring vertical lines in a scene stay vertical in the resulting images and video.\u003cbr\u003e\u003cbr\u003eDespite its capabilities, the XF 8mm lens remains lightweight and compact, weighing only 7.6 oz. Focusing speeds are improved, with an inner focusing mechanism and low focus breathing, making it suitable for both video and stills. The 62mm filter thread allows for easy attachment of filters, such as NDs or polarizers. The weather-resistant design protects the lens from dust, moisture, and low temperatures.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750708429040,"sku":"FUXF8F35WR_FUM","price":769.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/976728.jpg?v=1750956440"},{"product_id":"fujifilm-x-h2-mirrorless-camera-with-xf-16-80mm-f-4-r-ois-wr-lens","title":"FUJIFILM X-H2 Mirrorless Camera with XF 16-80mm f\/4 R OIS WR Lens","description":"FUJIFILM X-H2 Mirrorless Camera\u003cbr\u003eFUJIFILM X-H2: Life in Detail\u003cbr\u003ePushing the boundaries of APS-C imaging, the FUJIFILM X-H2 is a high-resolution mirrorless crop-sensor camera featuring a groundbreaking 40MP BSI sensor and an arsenal of cutting-edge features packed into a small and durable X-series body. Standing atop the X-System lineup, this high performing camera inherits many of the GFX system's advances in digital capture technology to provide image quality, detail, and color rendition never before seen in a crop-sensor camera, while retaining its characteristic compact form factor and sleek design that has garnered the X-System a loyal following worldwide.\u003cbr\u003e\u003cbr\u003eBackside-Illuminated Sensor and 64-Bit Processing\u003cbr\u003eX-Trans 5 BSI Sensor\u003cbr\u003eIdeal for architectural, travel, and landscape photographers, the X-H2 sports a backside-illuminated, APS-C-format 40MP X-Trans 5 HR sensor, which ups the resolution and improves low-light performance compared to previous generations. First, as an X-Trans sensor, it uses the unique color filter array that inherently minimizes moiré and contributes to more natural color rendering; next, the BSI design helps reduce noise and improve tonality and clarity; and, finally, the design greatly reduces rolling shutter and other motion distortion to better suit high-speed video and photo applications. The remarkable resolution allows for 2x digital zoom and has up to 13 stops of dynamic range.\u003cbr\u003e\u003cbr\u003eX-Processor 5\u003cbr\u003ePartner to the newly designed sensor is a fresh engine—the X-Processor 5—which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks compared to the X-T4. On the video side, this enables recording at bit rates of up to 720 mb\/s.\u003cbr\u003eOn the stills end, this quick processing means faster shooting to suit photographing moving subjects. When working with an electronic shutter, shooting at up to 20 fps is possible, with a buffer of 202 consecutive uncompressed raw frames. With the mechanical shutter, shooting speeds of up to 15 fps are possible, along with the ability to shoot upwards of 1000 raw frames in a single burst.\u003cbr\u003e\u003cbr\u003eBenefitting both video and stills applications, this processing also benefits the sophisticated and AI-backed autofocus system, helps achieve a 14-stop dynamic range, and enables an enhanced sensitivity range from ISO 125-12800.\u003cbr\u003e\u003cbr\u003ePowerful Video Capabilities\u003cbr\u003e4K 60p and 8K 30p Internal Recording\u003cbr\u003eDespite its focus on photography, the X-H2 has an impressive video system capable of 4:2:2 10-bit internal recording in 8K at 30fps and in both DCI\/UHD 4K at up to 60 fps and Full HD at up to 240p. A variety of codecs are supported as well, including H.265 and three tiers of ProRes: the high bitrate 422 HQ, the standard 422, and the more compressed 422 LT. Also, continuous recording times up to 160 minutes are possible at all frame rates and resolutions and can be extended to 240 minutes with the external clip-on fan.\u003cbr\u003e\u003cbr\u003eExternal Raw Recording\u003cbr\u003eUsing the full-size HDMI port, 12-bit raw video recording is possible when paired with a compatible external recorder. Both ProRes RAW and Blackmagic RAW recording is possible, along with the ability to work with F-Log or F-Log 2 profiles, and either format supports working in resolutions up to the open-gate 8K.\u003cbr\u003e\u003cbr\u003eImproved Autofocus and Image Stabilization\u003cbr\u003eHybrid AF with Deep Learning AI\u003cbr\u003eBenefitted by the improved processing, autofocus performance is noticeably faster and more intelligent. This hybrid focusing system uses 425 phase-detection points and is now sensitive down to -7 EV for working in truly low-light conditions. Also, backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types.\u003cbr\u003e\u003cbr\u003ePixel Shift Multishot\u003cbr\u003ePixel Shift Multishot takes multiple exposures in rapid succession, each one precisely shifting the image sensor by half a pixel, capturing the subject on a different part of the image sensor each time and yielding a single 160-Megapixel image with the help of the Pixel Shift Combiner software.\u003cbr\u003e\u003cbr\u003eIn-Body Image Stabilization\u003cbr\u003eBuilt-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 7 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003ePractical and Durable Design\u003cbr\u003eLarge OLED electronic viewfinder features a crisp 5.76m-dot resolution and a 0.8x magnification for bright, clear, and detailed eye-level viewing.\u003cbr\u003eRear 3.0\" LCD has a high 1.62m-dot resolution and a touchscreen interface for intuitive control. Also, its vari-angle design means the screen can be flipped out to the side, tilted up or down, and closed with the screen against the body for protection.\u003cbr\u003e1.28\" monochrome LCD screen on the top plate is a simple means for quickly reviewing shooting settings.\u003cbr\u003e\u003cbr\u003eDual memory card slots include one CFexpress Type B slot and one SD UHS-II slot for file-saving flexibility. The CFexpress Type B slot should be prioritized for higher bitrate video recording and fast continuous shooting, and the SD slot is a convenient alternative for backups or less speed-critical shooting.\u003cbr\u003eNP-W235 battery provides approximately 720 frames per charge when working with the EVF in Economy Mode, or approximately 580 frames in Normal Mode.\u003cbr\u003e\u003cbr\u003eConnectivity\u003cbr\u003eFull-size HDMI Type A port for outputting video to an external recorder or monitor.\u003cbr\u003eUSB 3.2 Gen 2 Type-C port supports tethering, data transfer, and in-camera battery charging.\u003cbr\u003e3.5mm headphone and external microphone ports for greater control over audio recording.\u003cbr\u003ePC sync port for flash sync.\u003cbr\u003e2.5mm remote port for using wired remote controllers.\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg., Nostalgic Neg., Pro Neg. Hi, Pro Neg. Standard, Eterna, Eterna Bleach Bypass, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Color Chrome effect to fine-tune the look of imagery.\u003cbr\u003e\u003cbr\u003eFUJIFILM XF 16-80mm f\/4 R OIS WR Lens\u003cbr\u003eWell-suited for a wide variety of shooting situations, the FUJIFILM XF 16-80mm f\/4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f\/4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimize a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilization system that minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.\u003cbr\u003e\u003cbr\u003eStandard zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 24-120mm equivalent focal length range.\u003cbr\u003eOne extra-low dispersion aspherical element is used greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003cbr\u003eA Super EBC (Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater contrast and color accuracy.\u003cbr\u003eQuick and quiet autofocus performance benefits both stills and video applications.\u003cbr\u003eAn advanced Optical Image Stabilization system minimizes the appearance of camera shake by up to six stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003cbr\u003eWeather-sealed lens body protects against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750709870832,"sku":"FUXH21680_FUM","price":2419.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/897341.jpg?v=1750956462"},{"product_id":"fujifilm-x-h2s-mirrorless-camera-body","title":"FUJIFILM X-H2S Mirrorless Camera (Body)","description":"X-H2S: The New FUJIFILM Hybrid\u003cbr\u003eBalancing strong photo and video capabilities, the FUJIFILM X-H2S is a multimedia mirrorless camera featuring a newly developed X-Trans stacked sensor, refined AF and subject detection, and impressive 6.2K video recording. Topping the X System, this camera mixes the intuitiveness, design, and image quality FUJIFILM is known for with a fresh, speedy approach to video and continuous shooting applications.\u003cbr\u003e\u003cbr\u003eStacked Sensor and 64-Bit Processing\u003cbr\u003eX-Trans 5 Stacked BSI Sensor\u003cbr\u003eThe first X Series camera to feature a stacked sensor, the X-H2S sports an APS-C-format 26.1MP X-Trans 5 stacked BSI sensor, which ups the readout speeds and improves low-light performance compared to previous generations. First, as an X-Trans sensor, it uses the unique color filter array that inherently minimizes moiré and contributes to more natural color rendering; next, the BSI design helps reduce noise and improve tonality and clarity; and, finally, the stacked design greatly reduces rolling shutter and other motion distortion to better suit high-speed video and photo photo applications.\u003cbr\u003e\u003cbr\u003eX-Processor 5\u003cbr\u003ePartner to the newly designed sensor is a fresh engine—the X-Processor 5—which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks compared to the X-T4. On the video side, this enables recording at up to 6.2K with high bitrates like ProRes 422 HQ or at high speeds, like with 240 fps recording at Full HD.\u003cbr\u003eOn the stills end, this quick processing means faster shooting to suit photographing moving subjects. When working with an electronic shutter, shooting at up to 40 fps is possible, with a buffer of 140 consecutive uncompressed raw frame. With the mechanical shutter, shooting speeds up to 15 fps are possible, along with the ability to shoot upwards of 1000 raw frames in a single burst.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eBenefitting both video and stills applications, this processing also benefits the sophisticated and AI-backed autofocus system, helps achieve a 14-stop dynamic range, and enables a broad sensitivity range from ISO 160-12800.\u003cbr\u003e\u003cbr\u003ePowerful Video Capabilities\u003cbr\u003e4K 120p and 6.2K 30p Internal Recording\u003cbr\u003eWith a penchant for video, the X-H2S has a well-rounded recording system that places this camera squarely in the 'hybrid' category and performs equally well for video as it does for video. Internal 4:2:2 10-bit recording is possible in both DCI\/UHD 4K at up to 120p and Full HD at up to 240p as well as an open-gate 3:2 6.2K setting that's suitable for anamorphic applications. A variety of codecs are supported as well, including H.265 and three tiers of ProRes: the high bitrate 422 HQ, the standard 422, and the more compressed 422 LT. Also, continuous recording times up to 90 minutes are possible at all frame rates and resolutions.\u003cbr\u003e\u003cbr\u003eExternal Raw Recording\u003cbr\u003eUsing the full-size HDMI port, raw video recording is possible when paired with a compatible external recorder. Both ProRes RAW and Blackmagic RAW recording is possible, along with the ability to work with F-Log or F-Log 2 profiles, and either format supports working in resolutions up to the open-gate 6.2K.\u003cbr\u003e\u003cbr\u003eImproved Autofocus and Image Stabilization\u003cbr\u003eHybrid AF with Deep Learning AI\u003cbr\u003eBenefitted by the improved processing, autofocus performance is noticeably faster and more intelligent. This hybrid focusing system uses 425 phase-detection points and is now sensitive down to -7 EV for working in truly low-light conditions. Also, backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types. Compared to previous focusing systems, the X-H2S's Face and Eye Detection capabilities have been refined for greater accuracy and to account for unique features, like glasses, face coverings, and hairlines. Also, the range of recognized subjects types has been expanded to include cars, planes, trains, motorcyclists, birds, horses, dogs, cats and more.\u003cbr\u003e\u003cbr\u003eIn-Body Image Stabilization\u003cbr\u003eBuilt-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 7 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003ePractical and Durable Design\u003cbr\u003eLarge OLED electronic viewfinder features a crisp 5.76m-dot resolution and a 0.8x magnification for bright, clear, and detailed eye-level viewing.\u003cbr\u003e\u003cbr\u003eRear 3.0\" LCD has a high 1.62m-dot resolution and a touchscreen interface for intuitive control. Also, its vari-angle design means the screen can be flipped out to the side, tilted up or down, and closed with the screen against the body for protection.\u003cbr\u003e1.28\" monochrome LCD screen on the top plate is a simple means for quickly reviewing shooting settings.\u003cbr\u003eDual memory card slots include one CFexpress Type B slot and one SD UHS-II slot for file-saving flexibility. The CFexpress Type B slot should be prioritized for higher bitrate video recording and fast continuous shooting, and the SD slot is a convenient alternative for backups or less speed-critical shooting.\u003cbr\u003eNP-W235 battery provides approximately 720 frames per charge when working with the EVF in Economy Mode, or approximately 580 frames in Normal Mode.\u003cbr\u003e\u003cbr\u003eConnectivity\u003cbr\u003eFull-size HDMI Type A port for outputting video to an external recorder or monitor.\u003cbr\u003e\u003cbr\u003eUSB 3.2 Gen 2 Type-C port supports tethering, data transfer, and in-camera battery charging.\u003cbr\u003e\u003cbr\u003e3.5mm headphone and external microphone ports for greater control over audio recording.\u003cbr\u003e\u003cbr\u003ePC sync port for flash sync.\u003cbr\u003e\u003cbr\u003e2.5mm remote port for using wired remote controllers.\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg., Nostalgic Neg., Pro Neg. Hi, Pro Neg. Standard, Eterna, Eterna Bleach Bypass, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Color Chrome effect to fine-tune the look of imagery.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750712033520,"sku":"FUXH2S_FUM","price":2349.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/881873.jpg?v=1750956479"},{"product_id":"fujifilm-x-s10-mirrorless-camera-body-only-black","title":"FUJIFILM X-S10 Mirrorless Camera (Body Only, Black)","description":"Compact design, big feature-set, the FUJIFILM X-S10 is a sleek and versatile mirrorless camera well-suited to walkaround use. Touting capable photo and video features, the X-S10 mixes a portable form factor with the tools needed for everyday content creation.\u003cbr\u003e\u003cbr\u003eFeaturing the APS-C-sized 26.1MP X-Trans CMOS 4 sensor, the X-S10 supports high-resolution stills shooting, DCI\/UHD 4K video at 30 fps, sensitivity from ISO 160-12800, and continuous shooting up to 8 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness. The sensor's design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance. Also complementing both stills and video is a 5 stop-effective sensor-shift image stabilization system to reduce the appearance of camera shake with almost any mounted lens.\u003cbr\u003e\u003cbr\u003eFUJIFILM cameras are well-known for their uniquely intuitive physical designs, and the X-S10 features an updated layout for seamless handling and shooting efficiency, with the most noticeable change being a switch from a conventional shutter speed dial to a mode dial for more general use. The X-S10 also features a bright 2.36m-dot electronic viewfinder and rear 3.0\" 1.04m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. Additionally, built-in Wi-Fi and Bluetooth enables wireless remote camera control and image sharing to a mobile device.\u003cbr\u003e\u003cbr\u003e26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4\u003cbr\u003eSporting a versatile and proven sensor, the X-S10 features the APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to achieve smooth tonal and color rendering, improved low-light performance, and a wide native sensitivity range of ISO 160-12800. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.\u003cbr\u003e\u003cbr\u003eThe sensor's design also includes an expanded phase-detection autofocus system, which has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down to -6 EV. Complementing the imaging and focusing capabilities is the X-Processor 4, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system, including a full-resolution 8 fps shooting rate with the mechanical shutter, 20 fps rate with an electronic shutter, or a 30 fps rate with an electronic shutter and a 1.25x crop.\u003cbr\u003e\u003cbr\u003eIn-Body Image Stabilization\u003cbr\u003eBuilt-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 5 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, 4-axis digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.\u003cbr\u003e\u003cbr\u003eDCI and UHD 4K Video Recording\u003cbr\u003eIn addition to stills, the X-S10 also offers a versatile array of video capabilities, including internal DCI\/UHD 4K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 4 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 10-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eHigh-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.\u003cbr\u003eVari-angle 3.0\" 1.04m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.\u003cbr\u003e\u003cbr\u003eDespite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use.\u003cbr\u003e\u003cbr\u003eThe top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.\u003cbr\u003e\u003cbr\u003eRear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.\u003cbr\u003e\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003cbr\u003e\u003cbr\u003eSingle SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.\u003cbr\u003e\u003cbr\u003eIncluded NP-W126S battery provides approximately 325 frames per charge.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eTaking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S10 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types:\u003cbr\u003eProvia: The standard contrast and normal saturation color transparency film\u003cbr\u003eVelvia: High contrast, high color saturation, and vivid color transparency film\u003cbr\u003eAstia: Subdued contrast and color saturation with a look that is ideal for portraits\u003cbr\u003eClassic Chrome: Delivers muted tones and deep color reproduction, similar to a dated slide film\u003cbr\u003eClassic Neg: Muted contrast but vibrant colors with a vintage filmic feel\u003cbr\u003ePRO Neg: Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade color negative film\u003cbr\u003eEterna: For a cinematic look, this provides a flat color, low saturation look well-suited to post-production color grading\u003cbr\u003eEterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look\u003cbr\u003eAcros: Based on the popular B\u0026amp;W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects\u003cbr\u003eB\u0026amp;W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options\u003cbr\u003eSepia: Everyone's favorite old-timey look mimicking the popular alternative process\u003cbr\u003e\u003cbr\u003eIn addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750715113712,"sku":"FUXS10B_FUM","price":2049.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/846687.jpg?v=1750956496"},{"product_id":"fujifilm-x-s20-mirrorless-camera-with-xf-16-50mm-f-2-8-4-8-lens-black","title":"FUJIFILM X-S20 Mirrorless Camera with XF 16-50mm f\/2.8-4.8 Lens (Black)","description":"FUJIFILM X-S20 Mirrorless Camera (Black)\u003cbr\u003ePocket-Sized Power, Endless Possibility\u003cbr\u003eA comprehensive everyday companion, the X-S20 from FUJIFILM brings power above its weight class to give photographers and content creators outstanding results on epic journeys and in intimate moments.\u003cbr\u003e\u003cbr\u003eFor the first time in an X-S-series model, the 26.1-megapixel X Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine, resulting in high-speed image and video processing, improved autofocus speed and accuracy, FUJIFILM's acclaimed color science, and five-axis in-body image stabilization up to seven stops. The X-S20 excels at video and features a Vlog mode enabling professional-quality footage with easy touchscreen settings adjustments while recording. The Product Priority and Background Defocus modes tailor the camera's autofocus function for optimal content production. Two 3.5mm jacks, one each for an external microphone and headphones, allow next-level audio to accompany the camera's eye-popping imagery. Streaming in 4K at 60 fps and Full HD via a USB-C port unlocks high-quality broadcasting, while the micro-HDMI output supports recording raw video on external devices.\u003cbr\u003e\u003cbr\u003eThe X-S20 also sports an intuitive design with a sleek approach to seamless handling and shooting efficiency. The camera features larger dials and more pronounced buttons. The X-S20 also features a bright 2.36m-dot electronic viewfinder and rear 3.0\" 1.84m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. The camera has a USB-C connector for tethering and other digital interfacing, and it supports both Wi-Fi and Bluetooth wireless connections. The proprietary FUJIFILM XApp can be used to view and transfer images, see the camera's Live View, and operate the camera remotely. The rechargeable lithium-ion NP-W235 battery delivers longer shooting times, aided in part by the processor's higher efficiency.\u003cbr\u003e\u003cbr\u003eStalwart Sensor, Premium Processor\u003cbr\u003e26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 5\u003cbr\u003eThe X-S20 combines the versatile and proven APS-C-format 26.1MP X-Trans CMOS 4 sensor with the X-Processor 5, allowing the camera to render its smooth tones and colors at a higher speed for a longer time. The improved low-light performance, and a wide native sensitivity range of ISO 160-12800, are further improved by the in-body image stabilization. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing. The continuous shooting's faster performance tops out at a burst of a cropped 30 fps and uncropped 20 fps with the electronic shutter and a 1.25x crop and full-resolution 8 fps shooting rate with the mechanical shutter.\u003cbr\u003e\u003cbr\u003eUnprecedented Video Performance\u003cbr\u003e6K, 4K, and Full HD Video Recording\u003cbr\u003eThe X-S20 also offers a versatile array of video capabilities, including internal 6K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 5 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 12-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording and another 3.5mm headphone jack for audio monitoring.\u003cbr\u003e\u003cbr\u003eUser-Friendly Video Modes\u003cbr\u003eThe X-S20 offers a range of shooting modes tailored to different needs. The new Vlog mode, etched into the camera's mode dial, allows for easy adjustment of camera settings using the touchscreen while recording videos. In Product Priority mode, the focus naturally transitions from your face to the subject in front of you, making it ideal for product videos or unboxing content. The Background Defocus mode allows you to effortlessly blur out the background, achieving that cinematic look with a simple touch. Additionally, a 1080 LP mode was included to ease the camera's load during extended recording at 50p or 59.94p, using a 1.29x crop that demands less of the processor, resulting in 32 minutes recording in 104°F heat, or 78 minutes equipped with the FAN-001.\u003cbr\u003e\u003cbr\u003eImproved Autofocus\u003cbr\u003ePowered by the X-Processor 5 and Deep-Learning AI Technology, its subject-detection AF tracks and detects human faces and eyes, along with a wide range of subjects, from animals and birds to cars, motorcycles, and even drones. The X-S20 also incorporates an improved auto-focus prediction algorithm, ensuring stable focusing even when capturing continuously moving subjects, and is particularly noticeable in Zone AF and low-contrast situations. To ensure you never miss a crucial moment, the camera's AUTO mode combines autofocus with subject detection to keep everything sharp, allowing you to compose and create with confidence.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eHigh-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.\u003cbr\u003eVari-angle 3.0\" 1.84m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.\u003cbr\u003eDespite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use. It is slightly larger than its predecessor to accommodate a larger battery.\u003cbr\u003eThe top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.\u003cbr\u003eRear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.\u003cbr\u003eRear face integration support for the FUJIFILM FAN-001 Cooling Fan, a cable-less accessory that attaches to the back of the camera to moderate the operating temperature and more than double 6K recording times to 78 minutes.\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device using the FUJIFILM XApp or to use the device to remotely control the camera.\u003cbr\u003eSingle SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.\u003cbr\u003eIncluded NP-W126S battery provides approximately 750 frames per charge.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eTaking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S20 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg, PRO Neg, Eterna, Eterna Bleach Bypass, Acros, B\u0026amp;W, and Sepia. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.\u003cbr\u003e\u003cbr\u003eFUJIFILM XF 16-50mm f\/2.8-4.8 R LM WR Lens\u003cbr\u003eAll-Encompassing Range\u003cbr\u003eWell-suited for countless shooting scenarios, the XF 16-50mm f\/2.8-4.8 R LM WR Lens from FUJIFILM offers striking image quality and a broad zoom range. A full-frame equivalence of 24-76mm is given, making this lens ideal for general shooters who regularly capture various subjects. A bright maximum f\/2.8 aperture allows shooting in dim conditions and also provides flattering bokeh for portraits and detail shots.\u003cbr\u003e\u003cbr\u003eLens Construction\u003cbr\u003eFeaturing an internal zooming mechanism, the XF 16-50mm f\/2.8-4.8 maintains an overall compact build. When paired with a travel-friendly camera body, such as the X-T50, an optimal setup is created that you can take anywhere without fatigue. The optical design includes three extra-low dispersion and three aspherical elements to reduce aberrations, create sharper images, and allow for a lighter weight. Additionally, this lens is weather resistant, increasing its resilience while out in the field.\u003cbr\u003eLinear Motor AF System\u003cbr\u003eDriving lens focusing is a linear AF motor that ensures rapid and quiet performance with impressive tracking and subject detection, which benefits still shooting and video capturing alike.\u003cbr\u003eAdditional Lens Features\u003cbr\u003e58mm filter thread\u003cbr\u003eMinimum focusing distance: 9.45\"\u003cbr\u003eRounded 9-blade diaphragm","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750720651504,"sku":"FUXS201650B_FUM","price":1849.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1002942.jpg?v=1750956514"},{"product_id":"fujifilm-x-s20-mirrorless-camera-body-black","title":"FUJIFILM X-S20 Mirrorless Camera Body (Black)","description":"Pocket-Sized Power, Endless Possibility\u003cbr\u003eA comprehensive everyday companion, the X-S20 from FUJIFILM brings power above its weight class to give photographers and content creators outstanding results on epic journeys and in intimate moments.\u003cbr\u003e\u003cbr\u003eFor the first time in an X-S-series model, the 26.1-megapixel X Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine, resulting in high-speed image and video processing, improved autofocus speed and accuracy, FUJIFILM's acclaimed color science, and five-axis in-body image stabilization up to seven stops. The X-S20 excels at video and features a Vlog mode enabling professional-quality footage with easy touchscreen settings adjustments while recording. The Product Priority and Background Defocus modes tailor the camera's autofocus function for optimal content production. Two 3.5mm jacks, one each for an external microphone and headphones, allow next-level audio to accompany the camera's eye-popping imagery. Streaming in 4K at 60 fps and Full HD via a USB-C port unlocks high-quality broadcasting, while the micro-HDMI output supports recording raw video on external devices.\u003cbr\u003e\u003cbr\u003eThe X-S20 also sports an intuitive design with a sleek approach to seamless handling and shooting efficiency. The camera features larger dials and more pronounced buttons. The X-S20 also features a bright 2.36m-dot electronic viewfinder and rear 3.0\" 1.84m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. The camera has a USB-C connector for tethering and other digital interfacing, and it supports both Wi-Fi and Bluetooth wireless connections. The proprietary FUJIFILM XApp can be used to view and transfer images, see the camera's Live View, and operate the camera remotely. The rechargeable lithium-ion NP-W235 battery delivers longer shooting times, aided in part by the processor's higher efficiency.\u003cbr\u003e\u003cbr\u003eStalwart Sensor, Premium Processor\u003cbr\u003e26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 5\u003cbr\u003eThe X-S20 combines the versatile and proven APS-C-format 26.1MP X-Trans CMOS 4 sensor with the X-Processor 5, allowing the camera to render its smooth tones and colors at a higher speed for a longer time. The improved low-light performance, and a wide native sensitivity range of ISO 160-12800, are further improved by the in-body image stabilization. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing. The continuous shooting's faster performance tops out at a burst of a cropped 30 fps and uncropped 20 fps with the electronic shutter and a 1.25x crop and full-resolution 8 fps shooting rate with the mechanical shutter.\u003cbr\u003e\u003cbr\u003eUnprecedented Video Performance\u003cbr\u003e6K, 4K, and Full HD Video Recording\u003cbr\u003eThe X-S20 also offers a versatile array of video capabilities, including internal 6K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 5 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 12-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording and another 3.5mm headphone jack for audio monitoring.\u003cbr\u003e\u003cbr\u003eUser-Friendly Video Modes\u003cbr\u003eThe X-S20 offers a range of shooting modes tailored to different needs. The new Vlog mode, etched into the camera's mode dial, allows for easy adjustment of camera settings using the touchscreen while recording videos. In Product Priority mode, the focus naturally transitions from your face to the subject in front of you, making it ideal for product videos or unboxing content. The Background Defocus mode allows you to effortlessly blur out the background, achieving that cinematic look with a simple touch. Additionally, a 1080 LP mode was included to ease the camera's load during extended recording at 50p or 59.94p, using a 1.29x crop that demands less of the processor, resulting in 32 minutes recording in 104°F heat, or 78 minutes equipped with the FAN-001.\u003cbr\u003e\u003cbr\u003eImproved Autofocus\u003cbr\u003ePowered by the X-Processor 5 and Deep-Learning AI Technology, its subject-detection AF tracks and detects human faces and eyes, along with a wide range of subjects, from animals and birds to cars, motorcycles, and even drones. The X-S20 also incorporates an improved auto-focus prediction algorithm, ensuring stable focusing even when capturing continuously moving subjects, and is particularly noticeable in Zone AF and low-contrast situations. To ensure you never miss a crucial moment, the camera's AUTO mode combines autofocus with subject detection to keep everything sharp, allowing you to compose and create with confidence.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eHigh-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.\u003cbr\u003eVari-angle 3.0\" 1.84m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.\u003cbr\u003eDespite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use. It is slightly larger than its predecessor to accommodate a larger battery.\u003cbr\u003eThe top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.\u003cbr\u003eRear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.\u003cbr\u003eRear face integration support for the FUJIFILM FAN-001 Cooling Fan, a cable-less accessory that attaches to the back of the camera to moderate the operating temperature and more than double 6K recording times to 78 minutes.\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device using the FUJIFILM XApp or to use the device to remotely control the camera.\u003cbr\u003eSingle SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.\u003cbr\u003eIncluded NP-W126S battery provides approximately 750 frames per charge.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eTaking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S20 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg, PRO Neg, Eterna, Eterna Bleach Bypass, Acros, B\u0026amp;W, and Sepia. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750723207408,"sku":"FUXS20B_FUM","price":1369.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/961960.jpg?v=1750956533"},{"product_id":"fujifilm-x-t30-ii-mirrorless-camera-with-xc-15-45mm-ois-pz-lens-black","title":"FUJIFILM X-T30 II Mirrorless Camera with XC 15-45mm OIS PZ Lens (Black)","description":"Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI\/UHD 4K30 video recording.\u003cbr\u003e\u003cbr\u003eSharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a black finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0\" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.\u003cbr\u003e\u003cbr\u003e26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4\u003cbr\u003eSharing a sensor with the professional-oriented X-T3, the X-T30 II features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.\u003cbr\u003e\u003cbr\u003eThe sensor's design also includes an expanded phase-detection autofocus system, which now has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -3. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.\u003cbr\u003e\u003cbr\u003eThe X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with faster AF and tracking speeds. Quick continuous shooting is possible, up to 8 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K30 video recording with F-Log is also supported.\u003cbr\u003e\u003cbr\u003eUHD and DCI 4K Video Recording\u003cbr\u003eMore than a stills camera, the X-T30 offers an enticing array of video capabilities, including internal UHD 4K30 video recording at up to 200 Mb\/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC\/H.264 or HEVC\/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.\u003cbr\u003e\u003cbr\u003eThe X-T30 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.\u003cbr\u003e\u003cbr\u003eEnhanced Autofocus\u003cbr\u003eThe X-Processor 4 quad-core CPU inside X-T30 II offers fast, accurate autofocusing in as little as 0.02 sec on any subject, but significant enhancements have been made to track moving subjects, optimizing autofocus for both stills and its powerful 4K\/30p video capabilities. Low light focusing performance has also been expanded from the original model, down to -7EV. 425 100% phase detect AF across the frame, with strong face and eye detection AF with new Face Selection option.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eA bright and clear means for eye-level viewing, a 2.36m-dot OLED electronic viewfinder offers a 0.62x magnification with a fast refresh rate, wide viewing angle, and adjustable diopter settings. The viewfinder remains blackout free while shooting up to the top 30 fps shooting rate, and a unique Sports Finder Mode can also be employed, which highlights a 16.6MP crop area of the sensor in order to allow you to see outside of the image frame.\u003cbr\u003e\u003cbr\u003eIn addition to the EVF, a rear 3.0\" 1.04m-dot LCD touchscreen is available for intuitive live view shooting, playback and review, and settings adjustment and menu navigation. The screen has a two-way tilting design to suit working from high and low angles regardless if shooting with a horizontal or vertical orientation.\u003cbr\u003e\u003cbr\u003eThe top plate incorporates a series of dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment, a mode dial, and an exposure compensation dial to choose +\/- 3 EV in 1\/3 steps, while a command dial position expands the range to +\/- 5 EV for further control.\u003cbr\u003e\u003cbr\u003eFront and rear command dials integrate a push function for easier use and settings selection and function buttons can be assigned to control a range of settings.\u003cbr\u003e\u003cbr\u003eA dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.\u003cbr\u003eIntegrated Bluetooth 4.2 low energy allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.\u003cbr\u003e\u003cbr\u003e18 Film Simulation and Grain Effect Modes\u003cbr\u003eTaking advantage of FUJIFILM's vast history in traditional film-based photography, the X-T30 II integrates several Film Simulation modes. These modes mimic the look and feel of some of FUJIFILM's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.\u003cbr\u003e\u003cbr\u003eXC 15-45mm f\/3.5-5.6 OIS PZ Lens\u003cbr\u003eBundled with the camera body is a versatile zoom that covers many different scenarios. The XC 15-45mm f\/3.5-5.6 OIS PZ lens features a 23-69mm equivalent focal length that covers wide angle to telephoto perspectives with ease, and has a minimum focus distance down to approximately 2 inches. The f\/3.5-5.6 maximum aperture range ensures compact design. A linear autofocus motor ensures fast performance while an optical image stabilizer will limit the effects of camera shake.\u003cbr\u003e\u003cbr\u003eBluetooth V4.2 and Wi-Fi Sharing\u003cbr\u003eUse Bluetooth or Wi-Fi to share images with friends and family on social media, by connecting and downloading images to the FUJIFILM Camera Remote App, or instantly connect and print your favorites from any compatible FUJIFILM INSTAX Smartphone printer.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750725861616,"sku":"FUXT30II1545B_FUM","price":1359.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/884729.jpg?v=1750956550"},{"product_id":"fujifilm-x-t30-ii-mirrorless-camera-with-xc-15-45mm-ois-pz-lens-silver","title":"FUJIFILM X-T30 II Mirrorless Camera with XC 15-45mm OIS PZ Lens (Silver)","description":"Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI\/UHD 4K30 video recording.\u003cbr\u003e\u003cbr\u003eSharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a silver finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0\" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.\u003cbr\u003e\u003cbr\u003e26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4\u003cbr\u003eSharing a sensor with the professional-oriented X-T3, the X-T30 II features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.\u003cbr\u003e\u003cbr\u003eThe sensor's design also includes an expanded phase-detection autofocus system, which now has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -3. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.\u003cbr\u003e\u003cbr\u003eThe X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with faster AF and tracking speeds. Quick continuous shooting is possible, up to 8 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K30 video recording with F-Log is also supported.\u003cbr\u003e\u003cbr\u003eUHD and DCI 4K Video Recording\u003cbr\u003eMore than a stills camera, the X-T30 offers an enticing array of video capabilities, including internal UHD 4K30 video recording at up to 200 Mb\/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC\/H.264 or HEVC\/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.\u003cbr\u003e\u003cbr\u003eThe X-T30 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.\u003cbr\u003e\u003cbr\u003eEnhanced Autofocus\u003cbr\u003eThe X-Processor 4 quad-core CPU inside X-T30 II offers fast, accurate autofocusing in as little as 0.02 sec on any subject, but significant enhancements have been made to track moving subjects, optimizing autofocus for both stills and its powerful 4K\/30p video capabilities. Low light focusing performance has also been expanded from the original model, down to -7EV. 425 100% phase detect AF across the frame, with strong face and eye detection AF with new Face Selection option.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eA bright and clear means for eye-level viewing, a 2.36m-dot OLED electronic viewfinder offers a 0.62x magnification with a fast refresh rate, wide viewing angle, and adjustable diopter settings. The viewfinder remains blackout free while shooting up to the top 30 fps shooting rate, and a unique Sports Finder Mode can also be employed, which highlights a 16.6MP crop area of the sensor in order to allow you to see outside of the image frame.\u003cbr\u003e\u003cbr\u003eIn addition to the EVF, a rear 3.0\" 1.04m-dot LCD touchscreen is available for intuitive live view shooting, playback and review, and settings adjustment and menu navigation. The screen has a two-way tilting design to suit working from high and low angles regardless if shooting with a horizontal or vertical orientation.\u003cbr\u003e\u003cbr\u003eThe top plate incorporates a series of dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment, a mode dial, and an exposure compensation dial to choose +\/- 3 EV in 1\/3 steps, while a command dial position expands the range to +\/- 5 EV for further control.\u003cbr\u003e\u003cbr\u003eFront and rear command dials integrate a push function for easier use and settings selection and function buttons can be assigned to control a range of settings.\u003cbr\u003e\u003cbr\u003eA dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.\u003cbr\u003eIntegrated Bluetooth 4.2 low energy allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.\u003cbr\u003e\u003cbr\u003e18 Film Simulation and Grain Effect Modes\u003cbr\u003eTaking advantage of FUJIFILM's vast history in traditional film-based photography, the X-T30 II integrates several Film Simulation modes. These modes mimic the look and feel of some of FUJIFILM's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.\u003cbr\u003e\u003cbr\u003eBluetooth V4.2 and Wi-Fi Sharing\u003cbr\u003eUse Bluetooth or Wi-Fi to share images with friends and family on social media, by connecting and downloading images to the FUJIFILM Camera Remote App, or instantly connect and print your favorites from any compatible FUJIFILM INSTAX Smartphone printer.\u003cbr\u003e\u003cbr\u003eXC 15-45mm f\/3.5-5.6 OIS PZ Lens\u003cbr\u003eBundled with the camera body is a versatile zoom that covers many different scenarios. The XC 15-45mm f\/3.5-5.6 OIS PZ lens features a 23-69mm equivalent focal length that covers wide angle to telephoto perspectives with ease, and has a minimum focus distance down to approximately 2 inches. The f\/3.5-5.6 maximum aperture range ensures compact design. A linear autofocus motor ensures fast performance while an optical image stabilizer will limit the effects of camera shake.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750727762160,"sku":"FUXT30II1545S_FUM","price":1019.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/861935.jpg?v=1750956566"},{"product_id":"fujifilm-x-t30-ii-mirrorless-camera-body-only-silver","title":"FUJIFILM X-T30 II Mirrorless Camera (Body Only, Silver)","description":"Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI\/UHD 4K30 video recording.\u003cbr\u003e\u003cbr\u003eSharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a silver finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0\" 1.62m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.\u003cbr\u003e\u003cbr\u003e26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4\u003cbr\u003eSharing a sensor with the professional-oriented X-T3, the X-T30 II features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.\u003cbr\u003e\u003cbr\u003eThe sensor's design also includes a 100% phase-detection autofocus system, which has 425 selectable points that covers nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -7. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.\u003cbr\u003e\u003cbr\u003eThe X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with faster AF and tracking speeds. Quick continuous shooting is possible, up to 8 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K30 video recording with F-Log is also supported.\u003cbr\u003e\u003cbr\u003eUHD and DCI 4K Video Recording\u003cbr\u003eMore than a stills camera, the X-T30 offers an enticing array of video capabilities, including internal UHD 4K30 video recording at up to 200 Mb\/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC\/H.264 or HEVC\/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.\u003cbr\u003e\u003cbr\u003eThe X-T30 II also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.\u003cbr\u003e\u003cbr\u003eEnhanced Autofocus\u003cbr\u003eThe X-Processor 4 quad-core CPU inside X-T30 II uses Intelligent Hybrid AF to offer fast, accurate focus in as little as 0.02 sec on any subject, but significant enhancements have been made to track moving subjects, optimizing autofocus for both stills and its powerful 4K\/30p video capabilities. Low light focusing performance has also been expanded from the original model, down to -7EV. 425 sensors provide 100% phase detect AF across the frame, with strong face and eye detection AF with new Face Selection option.\u003cbr\u003e\u003cbr\u003eBody Design\u003cbr\u003eA bright and clear means for eye-level viewing, a 2.36m-dot OLED electronic viewfinder offers a 0.62x magnification with a fast refresh rate, wide viewing angle, and adjustable diopter settings. The viewfinder remains blackout free while shooting up to the top 30 fps shooting rate, and a unique Sports Finder Mode can also be employed, which highlights a 16.6MP crop area of the sensor in order to allow you to see outside of the image frame.\u003cbr\u003e\u003cbr\u003eIn addition to the EVF, a rear 3.0\" 1.62m-dot LCD touchscreen is available for intuitive live view shooting, playback and review, and settings adjustment and menu navigation. The screen has a two-way tilting design to suit working from high and low angles regardless if shooting with a horizontal or vertical orientation.\u003cbr\u003e\u003cbr\u003eThe top plate incorporates a series of dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment, a mode dial, and an exposure compensation dial to choose +\/- 3 EV in 1\/3 steps, while a command dial position expands the range to +\/- 5 EV for further control.\u003cbr\u003e\u003cbr\u003eFront and rear command dials integrate a push function for easier use and settings selection and function buttons can be assigned to control a range of settings.\u003cbr\u003e\u003cbr\u003eA dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.\u003cbr\u003eIntegrated Bluetooth 4.2 low energy allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.\u003cbr\u003e\u003cbr\u003e18 Film Simulation and Grain Effect Modes\u003cbr\u003eTaking advantage of FUJIFILM's vast history in traditional film-based photography, the X-T30 II integrates several Film Simulation modes. These customizable modes mimic the look and feel of some of FUJIFILM's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a customizable Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.\u003cbr\u003e\u003cbr\u003eBluetooth V4.2 and Wi-Fi Sharing\u003cbr\u003eUse Bluetooth or Wi-Fi to share images with friends and family on social media, by connecting and downloading images to the FUJIFILM Camera Remote App, or instantly connect and print your favorites from any compatible FUJIFILM INSTAX Smartphone printer.\u003cbr\u003e\u003cbr\u003eInterval Shooting and Self-Timer\u003cbr\u003eProgrammable interval setting allows a preset number of shots, starting time, interval timer, and shooting exposure smoothing for consistent exposures. The selectable self-timer has 2-second or 10-second delay options.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750733299952,"sku":"FUXT30IIS_FUM","price":1279.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/846752.jpg?v=1750956582"},{"product_id":"fujifilm-x-t50-mirrorless-camera-with-xc-15-45mm-f-3-5-5-6-lens-silver","title":"FUJIFILM X-T50 Mirrorless Camera with XC 15-45mm f\/3.5-5.6 Lens (Silver)","description":"FUJIFILM X-T50 Mirrorless Camera (Silver)\u003cbr\u003eFilm Simulation in the Forefront\u003cbr\u003ePairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.\u003cbr\u003e\u003cbr\u003eDedicated Film Simulation Dial\u003cbr\u003eWith it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.\u003cbr\u003e\u003cbr\u003eX-Series Lens Support, 1.4x \u0026amp; 2x Digital Teleconverter\u003cbr\u003eAside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.\u003cbr\u003e\u003cbr\u003eAdditional Benefits\u003cbr\u003eNative frame.io camera to cloud integration\u003cbr\u003e6.2K\/30P, 4K\/60P, FHD\/240P, 4:2:2 10-bit video\u003cbr\u003eUp to seven stops of in-body image stabilization\u003cbr\u003eRemodeled hand grip with a more curved design for precision handling\u003cbr\u003e\u003cbr\u003eFUJIFILM XC 15-45mm f\/3.5-5.6 OIS PZ Lens (Black)\u003cbr\u003eSporting a sleek profile and a versatile focal length range, the black XC 15-45mm f\/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.\u003cbr\u003e\u003cbr\u003eStandard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.\u003cbr\u003eTwo extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003ePower zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.\u003cbr\u003eUsing the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.\u003cbr\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003cbr\u003eOptical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750735921392,"sku":"FUXT501545S_FUM","price":1479.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1006888.jpg?v=1750956599"},{"product_id":"fujifilm-x-t50-mirrorless-camera-with-xf-16-50mm-f-2-8-4-8-lens-black","title":"FUJIFILM X-T50 Mirrorless Camera with XF 16-50mm f\/2.8-4.8 Lens (Black)","description":"","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750741655792,"sku":"FUXT501650B_FUM","price":1879.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1008653.jpg?v=1750956617"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-charcoal-silver","title":"FUJIFILM X-T50 Mirrorless Camera (Body, Charcoal Silver)","description":"","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750743982320,"sku":"FUXT50CS_FUM","price":1449.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1007596.jpg?v=1750956636"},{"product_id":"fujifilm-x-t5-mirrorless-camera-with-18-55mm-lens-black","title":"FUJIFILM X-T5 Mirrorless Camera with 18-55mm Lens (Black)","description":"A portable and powerful multimedia mirrorless camera, the FUJIFILM X-T5 features the newly developed 40MP APS-C X-Trans CMOS 5 HR BSI sensor for simply stunning results. Comparable in size to the original X-T1 and lighter than its predecessor, this camera provides a classic, dial-based layout and cutting-edge technology that includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160MP files, and action-freezing shutter speeds up to 1\/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, the X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally or 12-bit ProRes RAW and Blackmagic RAW via HDMI.\u003cbr\u003e\u003cbr\u003eFUJIFILM X-T5 Mirrorless Camera (Black)\u003cbr\u003eA portable and powerful multimedia mirrorless camera, the FUJIFILM X-T5 features the newly developed 40MP APS-C X-Trans CMOS 5 HR BSI sensor for simply stunning results. Comparable in size to the original X-T1 and lighter than its predecessor, this camera provides a classic, dial-based layout and cutting-edge technology that includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160MP files, and action-freezing shutter speeds up to 1\/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, the X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally or 12-bit ProRes RAW and Blackmagic RAW via HDMI.\u003cbr\u003e\u003cbr\u003e40MP APS-C X-Trans CMOS 5 HR BSI Sensor\u003cbr\u003eOffering the ultimate in image quality, the X-T5 features a 40MP X-Trans 5 HR CMOS sensor in a compact, lightweight body that maximizes functionality and portability. Imaging performance is in no way compromised by the camera's diminutive proportions. Instead, the X-T5's improved image processing algorithm delivers outstanding results and is packed with details right across the native ISO range.\u003cbr\u003e\u003cbr\u003ePowerful Video Capabilities\u003cbr\u003eA dynamic camera with powerful video functions, movies can be recorded internally at up to 6.2K at 30p in 4:2:2 10-bit color, plus there's a 4K HQ mode which oversamples 6.2K footage for superior 4K output. This higher video resolution unlocks 2x digital zoom functionality, providing additional in-camera versatility without a noticeable drop in quality.\u003cbr\u003e\u003cbr\u003eExternal Raw Recording\u003cbr\u003eBoth F-Log and F-Log2 recording are possible, with the latter providing an expanded dynamic range of 13+ stops. Additionally, 12-bit ProRes RAW and Blackmagic RAW can be output via HDMI to Atomos and Blackmagic devices accordingly.\u003cbr\u003e\u003cbr\u003e425-Point Intelligent Hybrid AF System\u003cbr\u003eFeaturing outstanding autofocus performance, the X-T5 utilizes 425 phase-detection points and is now sensitive down to -7 EV for working in truly low-light conditions. Also, backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track animals, athletes, birds, cars, motorcycles, and moving subjects.\u003cbr\u003e\u003cbr\u003eIn-Body Image Stabilization\u003cbr\u003eThanks to the camera's in-body image stabilization (IBIS) system, quality-sapping camera shake is minimized. Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 7 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.\u003cbr\u003e\u003cbr\u003ePixel Shift Multishot\u003cbr\u003eUtilizing the camera's IBIS system to precisely shift the sensor, Pixel Shift Multishot automatically records 20 separate frames with one press of the shutter release. Resulting files are combined using Pixel Shift Combiner software to quadruple the camera's resolution and produce a detail-rich, 160MP file. Perfect for commercial applications or digital archiving, it's also ideal for any static subject where image quality is of primary importance.\u003cbr\u003e\u003cbr\u003eBuilt for Speed\u003cbr\u003eThe X-T5 provides powerful image making performance to ensure it's ready for action, no matter how fast your subject is moving. A top electronic shutter speed of 1\/180,000 sec and a maximum mechanical shutter speed of 1\/8000 sec will stop any subject in its tracks, while a lag time of just 35 ms gives an almost instantaneous response when the shutter release is pressed. Keep a finger down, and the X-T5 will record images at up to 15 fps with the mechanical shutter, or 20 fps with the electronic shutter. Either way, no important moment will be missed.\u003cbr\u003e\u003cbr\u003eFilm Simulation Modes\u003cbr\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, PRO Neg.Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black \u0026amp; White, Black \u0026amp; White + Ye Filter, Black \u0026amp; White + R Filter, Black \u0026amp; White + G Filter, and Sepia.\u003cbr\u003e\u003cbr\u003eEnhanced Body Design\u003cbr\u003eLarge OLED electronic viewfinder features a crisp 3.69m-dot resolution for bright, clear, and detailed eye-level viewing. Additionally, this EVF offers 0.8x magnification for an easy-to-view image that is further enhanced by improved suppression of parallax and distortion compared to its predecessor. The 100 fps refresh rate, meanwhile, allows virtually blackout-free image making.\u003cbr\u003eLarge 3.0\" 1.62m-dot LCD touchscreen for intuitive operation and playback, and the tilting design greatly benefits working from high and low shooting angles.\u003cbr\u003e\u003cbr\u003eUtilizing an NP-W235 battery, up to 680 frames can be recorded from a single charge, plus the mechanical shutter guarantees 500,000 actuations, delivering long-term accuracy and reliability.\u003cbr\u003e\u003cbr\u003eConnectivity\u003cbr\u003eMicro-HDMI port for outputting video to an external recorder or monitor.\u003cbr\u003e\u003cbr\u003eUSB 3.2 Gen 2 port supports tethering, data transfer, and in-camera battery charging.\u003cbr\u003e\u003cbr\u003e3.5mm external microphone port for greater control over audio recording.\u003cbr\u003e\u003cbr\u003ePC sync port for flash sync.\u003cbr\u003e\u003cbr\u003e2.5mm remote port for using wired remote controllers.\u003cbr\u003e\u003cbr\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003cbr\u003e\u003cbr\u003eFUJIFILM XF 18-55mm f\/2.8-4 R LM OIS Lens\u003cbr\u003eMixing versatility, speed, and a sleek design, the XF 18-55mm f\/2.8-4 R LM OIS from FUJIFILM is a flexible 27-84mm-equivalent standard zoom for X-mount mirrorless cameras. Its bright f\/2.8-4 maximum aperture range suits working in difficult lighting conditions and also helps to keep the overall and size and weight of the lens down. In regard to optics, this zoom features three aspherical elements and one extra-low dispersion element, which help to control spherical and chromatic aberrations in order to improve sharpness and clarity. A Super EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Additionally, benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake.\u003cbr\u003e\u003cbr\u003eStandard zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 27-84mm equivalent focal length range.\u003cbr\u003e\u003cbr\u003eOne extra-low dispersion element is used to greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.\u003cbr\u003e\u003cbr\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.\u003cbr\u003e\u003cbr\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003e\u003cbr\u003eA linear motor autofocus system, coupled with an internal focusing design, delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003cbr\u003e\u003cbr\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilization system minimizes the appearance of camera shake by up to four stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003cbr\u003e\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47750746767600,"sku":"FUXT5B1855_FUM","price":2329.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/909428.jpg?v=1750956652"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/collections\/fujifilm.png?v=1729257913","url":"https:\/\/fumfie.com\/collections\/fujifilm.oembed?page=5","provider":"Fumfie","version":"1.0","type":"link"}