{"title":"Sony","description":"","products":[{"product_id":"sony-cyber-shot-dsc-rx0-ii-digital-camera","title":"Sony Cyber-shot DSC-RX0 II Digital Camera","description":"\u003cp\u003eSony has worked wonders with the Cyber-shot DSC-RX0 II, creating a premium, ultra-compact, and tough camera with an outstanding feature set for both stills and video. This form factor makes it ideal for travel and everyday life while the 15.3MP 1\" Exmor RS stacked CMOS sensor and BIONZ X image processor ensure your images are of the highest quality. Also, this model offers internal UHD 4K30 video recording, electronic image stabilization for movies, and a 1.5\" 230k-dot 180° tilting LCD that is perfect for selfies and vlogging. Beyond that, the RX0 II can handle adverse conditions with ease, being waterproof to 33', dustproof, crushproof to 440 lb, and shockproof to 6.5'.\u003cbr\u003e\u003cbr\u003eImage quality is of the utmost importance, and the relatively large 1\"-type sensor benefits from a stacked architecture and dedicated DRAM chip that dramatically speeds up processing and performance. Tied into this system is the BIONZ X processor, enabling outstanding low-light performance with sensitivities up to ISO 12800 as well as continuous shooting at 16 fps and support for Eye AF in select modes. The fast sensor readout also improves rolling shutter and speeds of up to 1\/32000 second. Benefitting this imaging system is a ZEISS Tessar T* 24mm equivalent f\/4 lens that ensures minimal distortion, excellent sharpness, and a minimum focus distance of just 7.9\".\u003cbr\u003e\u003cbr\u003eAll this technology makes the RX0 II a stellar video camera, too, as it offers internal UHD 4K30 video along with Picture Profiles, including the advanced S-Log2 gamma. Users looking for the best can still output an uncompressed and clean 4:2:2 4K image over HDMI as well as benefit from the camera's 3.5mm microphone input for improved audio capture. The RX0 II has electronic image stabilization for steady handheld footage. Full HD video at up to 120 fps is available as well, though a High Frame Rate or HFR Mode will enable super slow-motion capture at up to 960 fps in NTSC or 1000 fps in PAL. Additionally, interval recording is possible for creating time-lapse movies.\u003cbr\u003e\u003cbr\u003eTaking things a step further are the RX0 II's advanced connectivity options. Built-in Wi-Fi and Bluetooth allow for remote control and image transfer to a mobile device via the Imaging Edge Mobile app. This setup can operate multiple RX0 II cameras at once. The camera also benefits from other optional accessories that allow the RX0 II to be integrated into advanced configurations with up to 100 cameras.\u003cbr\u003e\u003cbr\u003e15.3MP 1\" Exmor RS Stacked CMOS Sensor \u0026amp; BIONZ X Image Processor\u003cbr\u003eSqueezed into that pocketable and rugged frame is a large 15.3MP 1\" Exmor RS stacked CMOS sensor with dedicated DRAM chip. By integrating the DRAM so tightly with the sensor, Sony was able to dramatically speed up read times, allowing an anti-distortion shutter at up to 1\/32000 second, a wide dynamic range, and sensitivities that range from ISO 80-12800. Working with this sensor is the BIONZ X image processor which ensures images are captured with a wide dynamic range, reduced noise, and natural-looking colors. Eye AF is supported now, and the RX0 II can shoot full-resolution stills continuously at up to 16 fps. The contrast-detect AF system will operate in single-shot AF, preset focus, or manual focus.\u003c\/p\u003e\u003cp\u003eZEISS Tessar T* 24mm f\/4 Lens\u003cbr\u003eIntegrated into the body of the RX0 II is a ZEISS Tessar T* 24mm equivalent f\/4 lens. These optics are optimized to capture high-resolution images with minimal distortion and high sharpness. It also sports a minimum focus distance of 7.9\" for versatility and can work with Clear Image Zoom to provide a 2x digital zoom with a minor loss in quality. Additionally, ghosting and flare is well controlled and a coating on the front of the body makes it easy to clean water drops and dust.\u003c\/p\u003e\u003cp\u003eUHD 4K Video Recording \u0026amp; S-Log2 Gamma\u003cbr\u003eAnother benefit of upgraded processing in the RX0 II is the ability to record UHD 4K30 video internally to a memory card and Full HD at up to 120 fps. These videos are recorded with full pixel readout of the sensor and no pixel binning, meaning that about 1.7x the data required for 4K resolution is captured and down sampled to produce higher-quality footage. It will record footage in the high-quality XAVC S format at up to 100 Mb\/s for ensuring excellent detail in your final recordings.\u003cbr\u003e\u003cbr\u003eFor advanced filmmaking, the RX0 II offers shooters Picture Profiles, including the S-Log2 gamma, for additional control over the look of your final images and the ability to capture video with a wide dynamic range to be edited in post. Electronic SteadyShot image stabilization is available as well for steady handheld operation. Another function supported by the system's advanced processing is an HFR or High Frame Rate Mode. This will allow users to capture extreme slow motion at up to 960 or 1000 fps for NTSC or PAL, respectively. Quality Priority Mode can be used when resolution is critical to record up to HD at 240 or 250 fps. A helpful option for HFR is an end trigger function so you can record the 2-4 seconds prior to the shutter being pressed so you don't miss the shot.\u003cbr\u003e\u003cbr\u003eUsers looking to integrate the RX0 II into a professional workflow can benefit from the camera's uncompressed and clean HDMI output via a micro-HDMI port and the 3.5mm microphone input for connecting audio equipment. The camera is also equipped with MF Assist and Peaking functions to help make sure your subject is in focus. And interval recording is available for creating time-lapse movies.\u003c\/p\u003e\u003cp\u003eRugged, Pocketable Body Design and Connectivity\u003cbr\u003eCore to the RX0 II's identity is a durable extra-super-duralumin body with a sleek exterior. Measuring just 2.4 x 1.6 x 1.4\" and weighing just 4.7 oz, this camera is extremely portable and can be used in the tightest locations. Added in this model is a 1.5\" 230k-dot 180° tilting LCD, allowing for easier selfies and vlogging. The screen can tilt downward 90° for additional flexibility when shooting at different angles. In terms of toughness, the RX0 II is waterproof to 33', shock resistant to drops from up to 6.5', and crushproof to 400 lbf, as well as dustproof.\u003c\/p\u003e\u003cp\u003eWireless Connectivity and Multi-Camera Setups\u003cbr\u003eBuilt-in Wi-Fi and Bluetooth connectivity can be used to access more features via a connected mobile device. The Image Edge Mobile app will support remote control of the camera and can even control multiple RX0 cameras at the same time. Bluetooth can be used for remote power on\/off and recording location data. A Movie Edit add-on can also be used to transfer videos to your mobile device and will provide automatic image stabilization and reframing for various social media networks. \u003cbr\u003e\u003cbr\u003eVarious accessories will amplify the RX0 II shooting experience. Shooting grips, mounts, and imaging tools can help ensure the best handling and image quality for your setup. Also, the RX0 II is a great choice for multi-camera installations. It can be easily used in a dual-camera shooting setup with the optional VMC-MM2 Release Cable or can be combined with the separately available CCB-WD1 Camera Control Box for working with up to 100 RX0 II cameras simultaneously.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46849974665456,"sku":"SNYDSCRX0MII_FUM","price":669.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/edd2218c-1a5c-4262-846d-05ba8a1657cd.jpg?v=1733146896"},{"product_id":"sony-a6400-mirrorless-camera-with-16-50mm-f-3-5-5-6-oss-ii-lens","title":"Sony a6400 Mirrorless Camera with 16-50mm f\/3.5-5.6 OSS II Lens","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":47750566445296,"sku":"SOA64001650II_FUM","price":769.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1017519.jpg?v=1750951895"},{"product_id":"sony-alpha-a6600-mirrorless-digital-camera-body-only","title":"Sony Alpha a6600 Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eWith an emphasis on speed and versatility, the Sony Alpha a6600 is a sleek-yet-fully-featured APS-C-format mirrorless camera well-suited for both stills and video. Sporting a revised 24.2MP CMOS sensor, the a6600 is capable of producing high-resolution photos and up to UHD 4K video with no recording time limit, more efficient processing, and faster focusing. The 4D FOCUS system, which covers 84% of the image frame, utilizes 425 phase-detection points along with 425 contrast-detection areas for especially quick and intuitive performance along with Real-time Eye AF for both photo and video. Complementing both stills and video, 5-axis SteadyShot INSIDE image stabilization minimizes the appearance of camera shake with all mounted lenses to support working with slower shutter speeds.\u003cbr\u003e\u003cbr\u003eBeyond imaging capabilities, the a6600 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120-fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles, and the touchscreen design allows for intuitive touch-to-focus control. For video, both headphone and microphone ports have been incorporated, too, for improved audio control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003cbr\u003e\u003cbr\u003e24.2MP Exmor CMOS Sensor\u003cbr\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 16-bit recording with 14-bit raw file output for a wider tonal and color scale.\u003c\/p\u003e\u003cp\u003eUHD 4K Video Recording in XAVC S Format\u003cbr\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for finer quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. The a6600 also has no recording time limit, allowing for extended clip lengths. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/p\u003e\u003cp\u003eAdditional Video Features\u003cbr\u003eSupport for HDR Content:\u003cbr\u003eAffording extensive customizable color and gamma controls, the a6600 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\u003cp\u003eSlow \u0026amp; Quick Motion:\u003cbr\u003eTake more control over your video capture capabilities with a variety of new frame rates available in an S\u0026amp;Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC\/PAL switchable.\u003c\/p\u003e\u003cp\u003eEnhanced Zebra Function:\u003cbr\u003eAn enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific ranges can be set to make exposure level adjustments easier.\u003c\/p\u003e\u003cp\u003eTime Code and User Bit Settings:\u003cbr\u003eA time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.\u003c\/p\u003e\u003cp\u003e4D FOCUS\u003cbr\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions. Real-time Eye AF can be used to base focus on recognized subjects' eyes for portraits (either humans or animals) and is available for both AF-S and AF-C modes, for stills or video. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full AF compatibility.\u003cbr\u003e\u003cbr\u003eThe apt 4D FOCUS system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details.\u003cbr\u003e\u003cbr\u003eIn addition to autofocus, the a6600 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus.\u003c\/p\u003e\u003cp\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003cbr\u003ePacked into the svelte body is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e\u003cp\u003eBody Design and Built-In Wi-Fi\u003cbr\u003e A robust magnesium alloy body offers a durable profile, and also incorporates dust and moisture seals to protect against harsh environments.\u003c\/p\u003e\u003cp\u003e The XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring, and also sports a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/p\u003e\u003cp\u003e A 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/p\u003e\u003cp\u003e The touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/p\u003e\u003cp\u003e Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/p\u003e\u003cp\u003e The included NP-FZ100 rechargeable lithium-ion is rated for approximately 810 shots per charge when working with the LCD screen.\u003c\/p\u003e\u003cp\u003e In addition to the battery, the a6600 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/p\u003e\u003cp\u003e A rigid metal lens mount better supports working with larger, heavier lens designs.\u003c\/p\u003e\u003cp\u003e An ergonomic grip structure is ideal for long shooting sessions and facilitates easy access to the main control buttons and dials.\u003c\/p\u003e\u003cp\u003e Built-in Wi-Fi enables the a6600 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003cbr\u003e Bluetooth connectivity allows for location data acquisition.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47750566510832,"sku":"SOA6600BD_FUM","price":1099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/644711.jpg?v=1750951911"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"Extending the effective focal length of select Sony E-mount telephoto lenses, the FE 2x Teleconverter increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003cbr\u003e\u003cbr\u003eCompatible Lenses\u003cbr\u003eFE 70-200mm f\/2.8 GM OSS\u003cbr\u003eFE 70-200mm f\/2.8 GM OSS II\u003cbr\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003cbr\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003cbr\u003eFE 400mm f\/2.8 GM OSS\u003cbr\u003eFE 600mm f\/4 GM OSS","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751017300208,"sku":"SEL20TC_FUM","price":539.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/317666.jpg?v=1750960210"},{"product_id":"sony-vario-tessar-t-e-16-70mm-f-4-za-oss-lens","title":"Sony Vario-Tessar T* E 16-70mm f\/4 ZA OSS Lens","description":"\u003cp\u003eThe Sony Vario-Tessar T* E 16-70mm f\/4 ZA OSS Lens is a mid-range zoom lens that provides a 35mm-equivalent focal length range of 24-105mm, covering wide-angle to short telephoto perspectives. A constant f\/4 maximum aperture offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefitting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilization, which serves to minimize the appearance of camera shake by up to four shutter speed steps.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe optical construction incorporates four aspherical elements to help reduce chromatic aberrations throughout the zoom range as well as contribute to a compact overall form-factor. A Carl Zeiss T* anti-reflective coating has been applied to the lens elements to minimize lens flare and ghosting while providing enhanced contrast, clarity, and color fidelity.\u003cbr\u003e\n\n\u003cbr\u003e\n\nMid-range zoom lens provides a 35mm-equivalent focal length range of 24-105mm, covering wide-angle to short telephoto perspectives.\u003c\/p\u003e\n\n\u003cp\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths.\u003c\/p\u003e\n\n\u003cp\u003eOptical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications.\u003c\/p\u003e\n\n\u003cp\u003eFour aspherical elements helps to reduce chromatic aberrations throughout the zoom range while also maintaining a compact form-factor.\u003c\/p\u003e\n\n\u003cp\u003eCarl Zeiss T* anti-reflective coating enhances contrast, clarity, and color reproduction by countering the effects of lens flare and ghosting.\u003c\/p\u003e\n\n\u003cp\u003eMetal lens barrel increases durability and adds a refined aesthetic appearance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751060455664,"sku":"SN1670OSSG_FUM","price":749.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/685734.jpg?v=1750961268"},{"product_id":"sony-fe-28-70mm-f-3-5-5-6-oss-lens","title":"Sony FE 28-70mm F\/3.5-5.6 OSS Lens","description":"\u003cp\u003eThe Sony FE 28-70mm f\/3.5-5.6 OSS Lens is a versatile, compact, and lightweight wide-angle to portrait-length zoom lens designed specifically for full-frame E-mount cameras. It is also compatible with APS-C-sized image sensors and will provide a 35mm-equivalent focal length range of 42-105mm. In regard to the optical design, three aspherical elements and one extra-low dispersion element help to reduce aberrations and distortions while contributing to notable image sharpness and clarity.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThis lens also integrates Optical SteadyShot image stabilization to lessen the appearance of camera shake when working in low-light conditions or with longer focal lengths. Additionally, a dust- and moisture-resistant construction ensures this lens' use in tough environmental conditions.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThis mid-range 28-70mm zoom lens covers wide-angle to portrait-length perspectives and is compatible for use on both full-frame and APS-C-sized image sensors; when used on an APS-C-sized sensor, the 35mm-equivalent focal length range will be 42-105mm.\u003c\/p\u003e\n\n\u003cp\u003eThree aspherical elements and one extra-low dispersion element help minimize aberrations and distortions throughout the zoom range while contributing to high overall clarity.\u003c\/p\u003e\n\n\u003cp\u003eOptical SteadyShot image stabilization minimizes the appearance of camera shake to better suit working with longer shutter speeds and telephoto focal lengths.\u003c\/p\u003e\n\n\u003cp\u003eDust- and moisture-resistant design provides consistent performance when working in inclement environmental conditions.\u003c\/p\u003e\n\n\u003cp\u003eSeven-blade circular diaphragm provides a smooth out-of-focus quality that is well-suited to shallow depth of field imagery.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751061078256,"sku":"SN2870FE_FUM","price":319.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/138966.jpg?v=1750961284"},{"product_id":"sony-fe-28mm-f-2-lens","title":"Sony FE 28mm f\/2 Lens","description":"\u003cp\u003eThe FE 28mm f\/2 Lens from Sony is a full-frame compatible wide-angle prime lens for E-Mount mirrorless cameras. Its wide focal length and fast aperture make it a practical and versatile addition to your gear bag. Also compatible with APS-C format E-Mount cameras, it provides the angle-of-view equivalent to a 42mm lens in the 35mm\/full-frame format.\u003cbr\u003e\n\n\u003cbr\u003e\n\nIts optical design features Extra-low Dispersion glass elements which reduce chromatic aberrations and provide improved contrast. Also, aspherical and advanced aspherical elements minimize spherical aberrations and help to maintain the lens' compact, lightweight form. Multi-coating on the ED glass elements reduce flare and ghosting and also improve overall image contrast and quality.\u003cbr\u003e\n\n\u003cbr\u003e\n\nAn internal focus system and a linear actuator autofocus mechanism provide fast and quiet focusing and make this lens ideal for both still shooting and video recording. The internal focus system also maintains the compact length of the lens during focus and does not rotate the front element. A uniquely designed 9-blade system creates a circular aperture which helps to create pleasing out-of-focus highlights.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe compact design of this lens is a great match for the compact E-Mount cameras and its robust build with dust and moisture resistant seals enable it to be used in less than optimal conditions. It is compatible with Sony's Ultra-wide and Fisheye converter lenses for even wider perspectives.\u003cbr\u003e\n\n\u003cbr\u003e\n\nWide-Angle Prime Lens for Full-Frame E-Mount Cameras\u003cbr\u003e\n\nThis 28mm prime lens is designed for full-frame format E-Mount mirrorless cameras and is also compatible with the APS-C format cameras on which it provides the 35mm focal length equivalent of a 42mm lens. Its f\/2 maximum aperture is effective in low light and enables shallow depth of field control.\u003c\/p\u003e\n\n\u003cp\u003eOptical Design\u003cbr\u003e\n\nAspherical and Advanced Aspherical lens elements reduce spherical aberration and multi-coated Extra-low Dispersion glass elements minimize chromatic aberration and reduce ghosting and flare for sharper images with more contrast.\u003c\/p\u003e\n\n\u003cp\u003eInternal Focus and Linear Actuator Autofocus Mechanism\u003cbr\u003e\n\nOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter. The linear actuator AF system provides smooth and quiet AF action.\u003c\/p\u003e\n\n\u003cp\u003eCircular Aperture\u003cbr\u003e\n\nA unique 9-blade design keeps the aperture almost perfectly circular. Smoother, more natural out-of-focus highlights can be obtained as a result.\u003c\/p\u003e\n\n\u003cp\u003eCompact, Robust Form Factor\u003cbr\u003e\n\nAt less than 2.5\" long, this 28mm lens is a ideal companion for mirrorless E-Mount cameras and its dust and moisture resistant seals allow it to be used in less than ideal conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751061438704,"sku":"SN28MMF2G_FUM","price":389.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/138968.jpg?v=1750961301"},{"product_id":"sony-distagon-t-fe-35mm-f-1-4-za-lens","title":"Sony Distagon T* FE 35mm f\/1.4 ZA Lens","description":"\u003cp\u003eFast, sharp, and loaded with the latest technology, the Distagon T* FE 35mm f\/1.4 ZA Lens from Sony offers full-frame E-Mount shooters a classic wide-angle focal length with excellent optical performance. The fast f\/1.4 maximum aperture provides very effective low light capability and shallow depth of field control. Its advanced optical design - including aspherical and advanced aspherical (AA) lens elements combined with ZEISS T* coating - deliver outstanding image resolution and suppresses reflections for excellent contrast and clarity. \u003cbr\u003e\n\n\u003cbr\u003e\n\nThe Direct Drive Super Sonic Wave AF System employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens with accuracy and near-silence. The quiet AF and wide aperture make this an ideal prime lens for recording video and filmmakers will love the responsive physical aperture ring that can be changed from clicked to de-clicked with the flip of a switch on the lens barrel. The circular 9-blade aperture helps to create pleasing out-of-focus highlights and a dust and moisture resistant barrel design enable this lens to be used confidently in inclement weather.\u003cbr\u003e\n\n\u003cbr\u003e\n\nWide Angle Prime Lens for Full-Frame E-Mount Cameras\u003cbr\u003e\n\nThis 35mm prime lens offers a moderately wide focal length, ideal for landscapes and interiors as well as documentary photography and photojournalism. Its f\/1.4 maximum aperture is effective in low light and enables shallow depth of field control. When used on APS-C E-Mount cameras, it provides a 35mm focal length equivalence of 52.5mm.\u003c\/p\u003e\n\n\u003cp\u003eDirect Drive Super Sonic Wave AF Motor\u003cbr\u003e\n\nThe quiet and precise DDSSM focus drive employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens groups. The system is remarkably quiet, making it ideal for video recording. It also improves the precision of \"focus wobble\" employed to achieve optimum focus when shooting movies.\u003c\/p\u003e\n\n\u003cp\u003eResponsive Aperture Ring\u003cbr\u003e\n\nA responsive aperture ring offers positive action that will satisfy professional photographers and filmmakers alike. The aperture ring click stops can be switched on or off as required. \"Off\" is the preferred setting for moviemaking since it results in the least aperture operation noise. When \"On\" the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\n\n\u003cp\u003eAspherical and Advanced Aspherical Elements\u003cbr\u003e\n\nAdvanced Aspherical and Aspherical lens elements minimizes spherical aberration while also reducing lens size and weight. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion.\u003c\/p\u003e\n\n\u003cp\u003eZEISS T* (T-Star) Coating\u003cbr\u003e\n\nThis lens features the ZEISS T* (T-Star) coating that virtually eliminates lens flare, internal reflection and light scattering that can otherwise occur at glass-to-air surfaces. The T* coating contributes to outstanding image quality, with high contrast and uniformly excellent resolution from edge to edge across the image frame.\u003c\/p\u003e\n\n\u003cp\u003eRobust Build\u003cbr\u003e\n\nWater and dust resistant sealing enable this lens to be confidently used in outdoor setting and inclement weather.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751062716656,"sku":"SN35MM1.4ZA_FUM","price":989.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/138969.jpg?v=1750961318"},{"product_id":"sony-sonnar-t-fe-35mm-f-2-8-za-lens","title":"Sony Sonnar T* FE 35mm f\/2.8 ZA Lens","description":"\u003cp\u003eThe Sony Sonnar T* FE 35mm f\/2.8 ZA Lens is a prime, wide-angle lens that features a fast, bright f\/2.8 maximum aperture to support enhanced low-light performance and greater control over focus for shallow depth of field and selective focus imagery. Three double-sided aspherical elements, totaling six aspherical surfaces, work to minimize spherical aberrations and contribute to notable image sharpness. A Carl Zeiss T* anti-reflective coating has also been applied to lens elements to reduce lens flare and ghosting for improved contrast and color fidelity.\u003cbr\u003e\n\n\u003cbr\u003e\n\nAn internal focusing mechanism maintains the overall lens size during focusing and aids in faster, more responsive performance. Additionally, a dust- and moisture-resistant construction ensures this lens' use in tough environmental conditions.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThis prime wide-angle lens features a bright f\/2.8 maximum aperture to benefit working in low-light conditions and for greater control over the plane of focus.\u003c\/p\u003e\n\n\u003cp\u003eThree double-sided aspherical elements, for a total of six aspherical surfaces, help to reduce spherical aberrations while also contributing to high image sharpness and clarity.\u003c\/p\u003e\n\n\u003cp\u003eCarl Zeiss T* anti-reflective coating lessens lens flare and ghosting for contrast-rich imagery with sustained color neutrality.\u003c\/p\u003e\n\n\u003cp\u003eAn internal focusing mechanism maintains the overall lens length during focusing for greater consistency and faster performance.\u003c\/p\u003e\n\n\u003cp\u003eDust- and moisture-resistant design enables ensured performance when working in inclement environmental conditions.\u003c\/p\u003e\n\n\u003cp\u003eSeven-blade circular diaphragm enables a smooth out-of-focus quality that is well-suited to shallow depth of field imagery.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751063109872,"sku":"SNFE35MM2.8ZAG_FUM","price":559.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/139001.jpg?v=1750961336"},{"product_id":"sony-e-18-200mm-f-3-5-6-3-oss-lens-silver","title":"Sony E 18-200mm f\/3.5-6.3 OSS Lens (Silver)","description":"\u003cp\u003eIf you are looking for a single solution to cover all possible scenarios, the E 18-200mm f\/3.5-6.3 OSS Lens from Sony may be a great choice for you. Able to provide a wide-angle to super telephoto equivalent zoom range of 27-300mm, shooters will enjoy taking photos of subjects both near and far without needing to swap out lenses. The lens also features a variable f\/3.5-6.3 aperture for keeping the lens relatively compact and incorporates one ED element as well as four aspherical elements to reduce aberrations.\u003cbr\u003e\n\n\u003cbr\u003e\n\nFeaturing built-in Optical SteadyShot image stabilization, users can enjoy sharper images with reduced camera shake. There is an Active Mode as well, for capturing smooth videos. Other benefits of this lens include a zoom lock switch that prevents zoom creep when the lens is not in use and an internal focus design that helps improve AF performance. Additionally, a seven-blade circular diaphragm helps create smooth, rounded bokeh.\u003cbr\u003e\n\n\u003cbr\u003e\n\nDesigned for APS-C-format E-mount cameras, this 18-200mm offers users a vast wide-angle to super telephoto range equivalent to 27-300mm.\u003c\/p\u003e\n\n\u003cp\u003eA variable f\/3.5-6.3 maximum aperture helps keep the lens' overall size and weight to a minimum.\u003cbr\u003e\n\nOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/p\u003e\n\n\u003cp\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. This lens also offers an Active Mode which provides stabilization, even at the wide end, when shooting movies.\u003c\/p\u003e\n\n\u003cp\u003eA zoom lock switch prevents the lens barrel from accidentally extending when not in use.\u003c\/p\u003e\n\n\u003cp\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8\", and easier handling as the lens does not change in length during use.\u003c\/p\u003e\n\n\u003cp\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751063404784,"sku":"SNNEX18200SLV_FUM","price":909.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/139030.jpg?v=1750961354"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens-sel55f18z","title":"Sony Sonnar T* FE 55mm f\/1.8 ZA Lens (SEL55F18Z)","description":"\u003cp\u003eThe Sony Sonnar T* FE 55mm f\/1.8 ZA Lens is a prime, normal focal length lens featuring a very fast and bright f\/1.8 maximum aperture to support working in dimly-lit conditions and for greater control over focus for shallow depth of field imagery. The sophisticated Sonnar optical design enables high resolution and sharpness with optimized low-light shooting capabilities. A Carl Zeiss T* anti-reflective coating has also been applied to lens elements to reduce lens flare and ghosting for improved contrast and color fidelity.\u003cbr\u003e\n\n\u003cbr\u003e\n\nAdditionally, a dust- and moisture-resistant construction ensures this lens' use in tough environmental conditions.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThis prime normal-length lens features a bright f\/1.8 maximum aperture to benefit working in low-light conditions and for greater control over the plane of focus.\u003c\/p\u003e\n\n\u003cp\u003eCarl Zeiss T* anti-reflective coating lessens lens flare and ghosting for contrast-rich imagery with sustained color neutrality.\u003c\/p\u003e\n\n\u003cp\u003eDust- and moisture-resistant design enables ensured performance when working in inclement environmental conditions.\u003c\/p\u003e\n\n\u003cp\u003eNine-blade circular diaphragm enables a smooth out-of-focus quality that is well-suited to shallow depth of field imagery.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751063666928,"sku":"SNSEL5518ZAG_FUM","price":559.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/139044.jpg?v=1750961370"},{"product_id":"sony-fe-1-4x-teleconverter","title":"Sony FE 1.4x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of the Sony FE 70-200mm f\/2.8 GM OSS lens, the FE 1.4x Teleconverter renders this telephoto zoom as a 98-280mm f\/4 lens. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\n\n\u003cp\u003e1.4x teleconverter extends the reach of the 70-200mm lens by 40% with only a one-stop loss in exposure.\u003c\/p\u003e\n\n\u003cp\u003eDedicated design maintains a high degree of image quality as well as full electronic communication to support the use of AE, AF, and OSS.\u003c\/p\u003e\n\n\u003cp\u003eWeather-resistant design matches the construction of the 70-200mm lens itself for use in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751064256752,"sku":"SNY1.4XTC_FUM","price":509.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/867741.jpg?v=1750961387"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eA fast and flexible wide-angle zoom, the FE 16-35mm f\/2.8 GM Lens from Sony is a wide-angle zoom designed for full-frame E-mount mirrorless cameras. Distinguished by its constant f\/2.8 maximum aperture, this lens offers consistent performance throughout the zoom range and benefits working in low-light conditions. The optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003e\u003cbr\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, two Direct Drive SSM AF groups are employed that are quick and quiet, and also lend more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003cbr\u003e\u003cbr\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/p\u003e\u003cp\u003eWide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides a 24-52.5mm equivalent focal length range.\u003c\/p\u003e\u003cp\u003eConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\u003c\/p\u003e\u003cp\u003eTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design, which feature superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\u003cp\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/p\u003e\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/p\u003e\u003cp\u003eTwo Direct Drive SSM (DDSSM) autofocus groups offer quick, quiet, and precise focusing performance that is ideal for both stills and video applications.\u003c\/p\u003e\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. Additionally, the front element has a fluorine coating to guard against fingerprints and dust from adhering to it.\u003c\/p\u003e\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751064420592,"sku":"SNY1635BLK_FUM","price":1689.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/139057.jpg?v=1750961405"},{"product_id":"sony-e-pz-16-50mm-f-3-5-5-6-oss-lens-black-white-box","title":"Sony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black) (White Box)","description":"\u003cp\u003eThe 16-50mm f\/3.5-5.6 OSS Alpha E-mount Retractable Zoom Lens from Sony is a retractable zoom lens with a focal length range of 24-75mm in the 35mm format equivalency. It covers shooting lengths from true wide angle to standard portrait length and is a great day-to-day type lens, especially since its unique retractability keeps it very compact. When powered on, the lens expands, but in its off position the lens is only 1.2\" (30mm) which will fit in your pocket. When expanded, it has a surprisingly large zoom range and access to its dual-function control ring for manual focus and zooming. Its Power Zoom capability in AF mode and Internal Stepping Motor provide, fast, smooth and quiet autofocus which is helpful when shooting video with this lens.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe lens is a Sony E-mount lens that is compatible not only with the NEX cameras but also with the NEX Handycam Camcorders. The built-in Optical SteadyShot image stabilization system reduces the effect of camera shake which is particularly problematic when tracking moving subjects in video or shooting photos in low-light. The OSS provides approximately 4-stops of shutter speed correction to help create blur-free images no matter the shooting conditions. Four Aspherical elements and one ED element correct for curved perspective at wide-angle lengths and chromatic aberration at telephoto lengths to provide sharp, high contrast imaging across the entire frame.  \u003cbr\u003e\n\n\u003cbr\u003e\n\nRetractable Design\u003cbr\u003e\n\nDespite being a zoom lens covering 16-50mm(24-75mm equivalent) focal lengths, this E-mount lens is thin and lightweight thanks to a retracting mechanism that reduces the lens to just 1.2\" (29.9 mm). When used on Sony NEX cameras, you have a truly portable camera system.\u003c\/p\u003e\n\n\u003cp\u003eImage Stabilization\u003cbr\u003e\n\nThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approximate) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\n\n\u003cp\u003ePower Zoom\u003cbr\u003e\n\nThe Sony 16-50mm Retractable Zoom Lens is the first E-mount lens with an electrically driven zoom mechanism. As soon as the camera is powered on, the lens extends and is instantly ready for shooting. A dual-function control ring is used for both zooming and manual focus.\u003c\/p\u003e\n\n\u003cp\u003eOptics\u003cbr\u003e\n\nOne ED and four Aspherical lens elements correct for curvature of field on the wide-angle side and spherical and chromatic aberration on the telephoto side for beautiful, accurate, high-contrast reproduction across the entire image.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751065305328,"sku":"SNY1650BLKGOB_FUM","price":129.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/316462.jpg?v=1750961422"},{"product_id":"sony-e-pz-18-110mm-f-4-g-oss-lens-white-box","title":"Sony E PZ 18-110mm f\/4 G OSS Lens (White Box)","description":"\u003cp\u003eWith a wide focal-length range and a constant f\/4 aperture in a compact form factor, the Sony E PZ 18-110mm f\/4 G OSS Lens offers videographers and cinematographers a versatile lens choice for lightweight operations. While the lens may seem small, it has professional features to back it up. The 18-110m focal-length range covers moderately wide to narrow angles-of-view. Sony's built-in Smooth Motion Optics leverage the internal mechanics of the lens to minimize focus breathing, focus shifting, and other anomalies that would otherwise be noticeable when adjusting the lens during recording.\u003cbr\u003e\u003cbr\u003eThe body of the lens sports separate focus, zoom, and iris rings for complete manual control. Just pull the focus ring back and full-time manual focus is engaged. The focus ring itself has built-in cinema-standard gearing for follow-focus compatibility. Zoom functionality can be operated both manually and electronically. The zoom ring is connected to the lens mechanically, so crash-zooms can be achieved without lag. Iris operation can be done automatically, or by rotating the iris ring. By disengaging the iris click switch, manual iris adjustments can be made smoothly.\u003cbr\u003e\u003cbr\u003eFor smaller, less robust cameras, a quick-release tripod foot is included. The foot secures towards the rear of the lens for tripod use. Alternatively, a conventional lens support can be attached near front of the lens for compatibility with rod-based lens supports. The filter thread will accept 95mm-diameter round filters and the included lens cap. A lens hood is also included for minimizing flare. The hood's shuttered design can be closed when the camera is not in use.\u003cbr\u003e\u003cbr\u003eSmooth Motion Optics\u003cbr\u003eSony's SMO (Smooth Motion Optics) design and construction minimizes optical shifts that can have a negative impact on image quality. Focus breathing is minimized by an internal focus mechanism, focus shift while zooming is eliminated by precise focus tracking adjustment, and axial shift is minimized by a constant-length design.\u003c\/p\u003e\u003cp\u003eVersatile Zoom Control\u003cbr\u003eIn addition to a smooth servo zoom, mechanical manual zoom ensures precise control with an immediate response. The desired angle of view can be accurately reached by preventing over or undershoot due to lag. Zoom ring direction can be easily switched as required, smooth, slow powered zoom is supported, and an inner zoom mechanism means that the length of the lens remains constant, regardless of focal length.\u003c\/p\u003e\u003cp\u003eProfessional Focusing Features\u003cbr\u003eThe focus ring slides back to quickly engage manual focusing. Cinema-standard MOD 0.8 gear teeth are built into the focus ring, enabling use of standard follow focuses without requiring cumbersome focus gear accessories.\u003c\/p\u003e\u003cp\u003eCompact Design\u003cbr\u003eThe lightweight form-factor of this lens contributes to the kind of mobility that active movie shooting demands. Small size and low weight can be advantageous when using gimbals and other types of support as well.\u003c\/p\u003e\u003cp\u003eOptical SteadyShot\u003cbr\u003eBuilt-in Optical SteadyShot (OSS) image stabilization helps to keep recorded images stable and free of excess blur in a wide range of handheld or locked-down shooting conditions involving camera movement.\u003c\/p\u003e\u003cp\u003eWeather Resistance\u003cbr\u003eA dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments and inclement weather. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\u003cdiv\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751065436400,"sku":"SNY181104GOSSOB_FUM","price":2259.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/155180.jpg?v=1750961439"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"Full-Frame Stabilized Standard Zoom\u003cbr\u003eDesigned for versatility, the FE 24-105mm f\/4 G OSS Lens from Sony is a wide-angle to short-telephoto zoom designed to be an ideal one-lens solution for everyday shooting. The flexible focal length range pairs with a bright constant maximum aperture, impressive optics, and intuitive handling to make it a suitable option for walk-around shooting, street subjects, travel, and event photography.\u003cbr\u003e\u003cbr\u003eG Lens Series\u003cbr\u003eFour aspherical elements are featured in the optical design, including two Advanced Aspherical elements, and noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003cbr\u003eThree extra-low dispersion elements are also used to minimize color fringing and chromatic aberrations for greater color accuracy.\u003cbr\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003cbr\u003e\u003cbr\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003cbr\u003ePortable design weighs around 1.5 lb, making this a versatile choice for everyday shooting.\u003cbr\u003eImage Stabilization, AF, and Handling\u003cbr\u003e\u003cbr\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003cbr\u003eThis stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003cbr\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003cbr\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003cbr\u003e\u003cbr\u003eDirect Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003cbr\u003eMinimum focusing distance of 1.25' results in a maximum magnification of 0.31x, making this lens a suitable choice for close-up subjects.\u003cbr\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751065567472,"sku":"SNY24105G2_FUM","price":879.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/998960.jpg?v=1750961456"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eCombining a favored wide-angle focal length with an especially bright design, the FE 24mm f\/1.4 GM from Sony is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003cbr\u003e\u003cbr\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003cbr\u003e\u003cbr\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/p\u003e\u003cp\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/p\u003e\u003cp\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/p\u003e\u003cp\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003cbr\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/p\u003e\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/p\u003e\u003cp\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\u003cp\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\u003cp\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751065895152,"sku":"SNY24MM14GM_FUM","price":1079.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/592073.jpg?v=1750961473"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"A classic normal focal length prime lens with an updated, sleek design, the \u003cb\u003eSony FE 50mm f\/1.2 GM\u003c\/b\u003e is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\r\n\u003cbr\u003e\u003cbr\u003e\r\nThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.\r\n\r\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751065927920,"sku":"SNY50F12GM_FUM","price":1679.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/799003.jpg?v=1750961489"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"The \u003cb\u003eFE 50mm f\/2.5 G Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\r\n\u003cbr\u003e\u003cbr\u003e\r\nThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751066058992,"sku":"SNY50F25G_FUM","price":599.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/851371.jpg?v=1750961504"},{"product_id":"sony-fe-70-200mm-f-4-g-oss-lens","title":"Sony FE 70-200mm f\/4 G OSS Lens","description":"\u003cp\u003eThe Sony FE 70-200mm f\/4.0 G OSS Lens is a full-frame E-mount lens with a short to medium telephoto zoom range with an equivalent focal length of 105-300mm on APS-C cameras. It features a constant aperture of f\/4.0 for good low-light capabilities at any focal length and smooth out-of-focus elements. This makes it useful for portraits and sports photography where you want to separate the subject from the background.\u003cbr\u003e\n\n\u003cbr\u003e\n\nFor optical quality, the lens features numerous specialized elements, including Super ED and Advanced aspherical elements. These elements reduce the impact of aberrations and distortion for high resolution imaging. The lens is also benefited by the use of Nano AR coatings that reduce the effects of flaring. It even has dust- and moisture-resistant construction for use in less than ideal weather conditions.\u003cbr\u003e\n\n\u003cbr\u003e\n\nDuring automatic shooting, the 70-200mm lens uses a Dual Linear Motor Autofocus System to achieve quick, precise focus and has focus hold and limiter options for improving performance in certain situations. There is also Optical SteadyShot image stabilization for maintaining sharpness at long focal lengths or long shutter speeds. Additionally, there is a removable tripod collar and a lens hood.\u003cbr\u003e\n\n\u003cbr\u003e\n\nFocus hold button and focus range limiter allow you to hold focus by holding a button and adjust the range that the lens will focus between, limiting the amount of hunting the lens will do\u003c\/p\u003e\n\n\u003cp\u003ePanning mode adjusts the lens to account for horizontal movement while shooting\u003c\/p\u003e\n\n\u003cp\u003eAspherical lenses reduce distortion and spherical aberrations that occur in large aperture lenses\u003c\/p\u003e\n\n\u003cp\u003eSuper Nano AR coating limits glare and flaring, producing an image with good contrast and sharpness\u003c\/p\u003e\n\n\u003cp\u003eLow-dispersion glass elements, or ED and Super ED, reduces chromatic aberrations, producing a high contrast image with minimal fringing\u003c\/p\u003e\n\n\u003cp\u003eRounded 9-blade aperture produces pleasing out-of-focus areas similar to when the lens is wide open even when closed down 2 stops\u003c\/p\u003e\n\n\u003cp\u003eAperture range from f\/4 to f\/22\u003c\/p\u003e\n\n\u003cp\u003eUses screw-on filters 72mm in diameter\u003c\/p\u003e\n\n\u003cp\u003eMinimum focus distance of 39.3\" with a maximum magnification of 0.13x\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751066255600,"sku":"SNY70200OSS_FUM","price":1149.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/139063.jpg?v=1750961521"},{"product_id":"sony-alpha-a7-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha a7 III Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eDistinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.\u003cbr\u003e\u003cbr\u003eBeyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0\" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.\u003cbr\u003e\u003cbr\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003cbr\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/p\u003e\u003cp\u003eFast Hybrid AF System\u003cbr\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.\u003c\/p\u003e\u003cp\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003cbr\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e\u003cp\u003eUHD 4K Video Recording in XAVC S Format\u003cbr\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\u003cp\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003cbr\u003eAn XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/p\u003e\u003cp\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.\u003c\/p\u003e\u003cp\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding\u003c\/p\u003e\u003cp\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/p\u003e\u003cp\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/p\u003e\u003cp\u003eDual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/p\u003e\u003cp\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/p\u003e\u003cp\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/p\u003e\u003cp\u003eBluetooth connectivity allows for location data acquisition.\u003c\/p\u003e\u003cp\u003eOther Camera Features\u003cbr\u003eA Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.\u003c\/p\u003e\u003cp\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/p\u003e\u003cp\u003eHighlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/p\u003e\u003cp\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/p\u003e\u003cp\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/p\u003e\u003cp\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/p\u003e\u003cdiv\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751066353904,"sku":"SNYA7IIIBDG_FUM","price":1349.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/276905.jpg?v=1750961539"},{"product_id":"sony-alpha-a7r-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha a7R III Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eProving that speed, resolution, and video capabilities can all coexist, the Alpha a7R III Mirrorless Digital Camera from Sony is a versatile, high-performance camera characterized by not only its resolution, but by its multimedia versatility. Revolving around a full-frame 42.4MP Exmor R BSI CMOS sensor and updated BIONZ X image processor, the a7R III affords an impressive 10 fps continuous shooting rate along with improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 399 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity throughout the sensitivity range from ISO 100-32000, which can further be expanded to ISO 50-102400. \u003c\/p\u003e\n\n\u003cp\u003eVideo recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor, or when using a Super35 area and 5K oversampling to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7R III retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5.5 stops.\u003cbr\u003e\n\n\u003cbr\u003e\n\nIn addition to imaging updates, the a7R III also sports a revised body design, which includes a 3.69m-dot Tru-Finder OLED electronic viewfinder for bright, clear, and realistic eye-level monitoring. A rear 3.0\" 1.44m-dot tilting touchscreen LCD is also available for intuitive settings control and to better support working from high and low angles. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 530 shots per charge when using the viewfinder. Suiting the camera's use in trying conditions, the magnesium alloy chassis and extensive weather-sealing also render the a7R III dust- and moisture-resistance\u003cbr\u003e\n\n\u003cbr\u003e\n\n42.4 MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003cbr\u003e\n\nFeaturing a back-illuminated design, the full-frame 42.4-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 42.4-megapixel stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 76 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/p\u003e\n\n\u003cp\u003eFast Hybrid AF System\u003cbr\u003e\n\nAn evolved 4D FOCUS system now employs a combination of 399 phase-detection points, which cover approximately 68% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7R models, as well as improved low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.\u003cbr\u003e\n\n\u003cbr\u003e\n\nFor more personalized control over focus, and benefitting working in either vertical or horizontal shooting orientation, the AF area can be switched in orientation to better suit your subject matter. AF tracking sensitivity can also be customized in five steps to match how a subject is moving and frequently used focus point settings can be memorized and recalled with a custom button for faster switching between focus settings.\u003c\/p\u003e\n\n\u003cp\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003cbr\u003e\n\nPacked into the robust a7R III is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\n\n\u003cbr\u003e\n\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e\n\n\u003cp\u003eUHD 4K Video Recording in XAVC S Format\u003cbr\u003e\n\nInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 5K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\n\n\u003cbr\u003e\n\n4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/p\u003e\n\n\u003cp\u003eAdditional Video Features\u003cbr\u003e\n\nSupport for HDR Content:\u003cbr\u003e\n\nAffording extensive customizable color and gamma controls, the a7R III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\n\n\u003cbr\u003e\n\nSlow \u0026amp; Quick Motion:\u003cbr\u003e\n\nTake more control over your video capture capabilities with a variety of new frame rates available in an S\u0026amp;Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC\/PAL switchable.\u003cbr\u003e\n\n\u003cbr\u003e\n\nEnhanced Zebra Function:\u003cbr\u003e\n\nAn enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific ranges can be set to make exposure level adjustments easier.\u003cbr\u003e\n\n\u003cbr\u003e\n\nTime Code and User Bit Settings:\u003cbr\u003e\n\nA time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.\u003cbr\u003e\n\n\u003cbr\u003e\n\nProxy Recording:\u003cbr\u003e\n\nUHD 4K movies and lower-resolution proxy movies can be simultaneously recorded. The smaller proxy files are ideal for quick previewing or pre-editing that can reduce the time required for final 4K editing.\u003c\/p\u003e\n\n\u003cp\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003cbr\u003e\n\nAn updated Quad-VGA OLED Tru-Finder EVF is featured, and has a 3.69m-dot resolution for bright, clear viewing in high detail. Both Standard and High quality settings can be used, depending on the shooting situation, in order to optimize the viewing experience. This updated viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to the EVF, a 3.0\" 1.44m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.\u003c\/p\u003e\n\n\u003cp\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/p\u003e\n\n\u003cp\u003eA durable shutter unit incorporates a coreless motor and brake system that reduces vibrations to better control shutter shock as well as extend its rated lifespan to approximately 500,000 actuations.\u003cbr\u003e\n\nWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/p\u003e\n\n\u003cp\u003eUsing the same NP-FZ100 battery as the a9, the a7R III has improved battery life and is now rated for approximately 530 shots per charge with the EVF or 650 shots with the rear LCD.\u003c\/p\u003e\n\n\u003cp\u003eDual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/p\u003e\n\n\u003cp\u003eIntegrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003cbr\u003e\n\nA USB 3.1 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/p\u003e\n\n\u003cp\u003eThe a7R III features a 3.5mm microphone input jack for compatibility with external microphones. And for users needing more, the camera is also compatible with the Sony XLR-K2M XLR Adapter for recording professional balanced XLR audio signals with phantom power and adjustable mic\/line inputs. For monitoring audio, a 3.5mm headphone jack is available as well as real time audio levels for a visual reference.\u003c\/p\u003e\n\n\u003cp\u003eBuilt-in Wi-Fi enables the a7R III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/p\u003e\n\n\u003cp\u003eBluetooth connectivity allows for location data acquisition.\u003c\/p\u003e\n\n\u003cp\u003ePixel Shift Multi Shooting\u003cbr\u003e\n\nThis unique compositing mode allows you to achieve even greater resolution than the 42.4MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making four consecutive exposures in order to acquire approximately 169.6MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\n\u003cp\u003eOther Camera Features\u003cbr\u003e\n\nA Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.\u003c\/p\u003e\n\n\u003cp\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/p\u003e\n\n\u003cp\u003eHighlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/p\u003e\n\n\u003cp\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/p\u003e\n\n\u003cp\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/p\u003e\n\n\u003cp\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751066386672,"sku":"SNYA7RIIIBD_FUM","price":2189.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/139081.jpg?v=1750961557"},{"product_id":"sony-pxw-z90v-4k-hdr-xdcam-with-fast-hybrid-af","title":"Sony PXW-Z90V 4K HDR XDCAM with Fast Hybrid AF","description":"\u003cp\u003eThe PXW-Z90V 4K HDR XDCAM camcorder from Sony offers phase-detection autofocus (AF) and HDR capabilities in a compact, palm-style body. Suitable for corporate events, broadcast news, and television production, the PXW-Z90V camcorder features a stacked 1\" Exmor RS CMOS sensor with UHD 4K (3840 x 2160) resolution, a 12x Zeiss optical zoom, an OLED viewfinder, and 3.5\" touchscreen LCD monitor. It can record 4K in XAVC Long at 4:2:0, HD in XAVC Long at 4:2:2 10-bit, as well as MPEG HD at 4:2:2 (requires optional license key). S-Log3\/S-Gamut3 functions offer users additional image control.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe PXW-Z90V's Fast Hybrid AF uses high-density placement of autofocus points and a newly developed AF algorithm to offer highly accurate focusing and tracking—a boon when shooting UHD 4K, especially for individual operators. In movie recording mode, use the appearance of phase-detection AF frames to monitor your subject's focus. The PXW-Z90V's 3.5\" touchscreen is used to quickly switch focus among subjects. AF Drive Speed, Tracking Depth Range, and Subject Switching Sensitivity can each be configured to suit different subjects and content styles.\u003cbr\u003e\n\n\u003cbr\u003e\n\nHybrid Log-Gamma (HLG) enables you to future-proof your output by smoothly integrating your 4K recordings into an HDR workflow without the need for color grading during post-production. Capture images with high-quality contrast and resolution using the PXW-Z90V's 12x optical Zeiss zoom, and 18x 4K digital zoom (24x in HD). An integrated ND filter function enables greater exposure and depth-of-field control.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe PXW-Z90V camera supports Sony's Slow and Quick Motion for shooting HD video at variable frame rates, including 120 fps. Recording to a variety of formats, frame rates, and codecs, the camcorder supports 100 Mb\/s XAVC Long recording of 4K UHD video at up to 29.97p, and 50 Mb\/s capture of HD up to 59.94p. Footage is recorded to two SD memory card slots, either simultaneously to both cards or in relay mode to create a backup. The PXW-Z90V's 3G-SDI output offers integration with professional studio environments.\u003cbr\u003e\n\n\u003cbr\u003e\n\nAdditional features include built-in 2.4\/5 GHz for multiple streaming and FTP options. The PXW-Z90V's audio features include two 3-pin XLR audio inputs that support line, mic, and mic + 48V (phantom power) for using external microphones; you can also use the PXW-Z90V's built-in microphone to record audio when shooting. For multicamera productions, the PXW-Z90V integrates seamlessly with Sony's MCX-500 live switcher (available separately).\u003cbr\u003e\n\n\u003cbr\u003e\n\n1\" Exmor RS CMOS Sensor\u003cbr\u003e\n\n1.0\"-type Exmor RS CMOS sensor with approximately 14.2 million effective pixels provides optimal image quality\u003c\/p\u003e\n\n\u003cp\u003eFast Hybrid Auto Focus\u003cbr\u003e\n\nOffers highly accurate focusing and tracking, especially useful when shooting sharp UHD 4K footage\u003c\/p\u003e\n\n\u003cp\u003eZeiss T* Lens with 12x Optical Zoom\u003cbr\u003e\n\nThe PXW-Z90V's fixed 12x optical wide-angle zoom with 18x Clear Image Zoom technology in UHD 4K (24x in HD)\u003c\/p\u003e\n\n\u003cp\u003eFrame Rate Flexibility\u003cbr\u003e\n\nRecord up to UHD 4K video (3840 x 2160p) at 29.97, 25, and 23.98 fps, in XAVC Long in a choice of 100 Mb\/s or 60 Mb\/s, or HD at frame rates up to 59.94p\u003c\/p\u003e\n\n\u003cp\u003eSuper Slow Motion\u003cbr\u003e\n\nOffers slow motion recording up to 960 fps\u003c\/p\u003e\n\n\u003cp\u003eSlow \u0026amp; Quick Recording\u003cbr\u003e\n\nUses Sony's Slow \u0026amp; Quick Motion for recording 1080p\/i60 HD video at 1, 2, 4, 8, 15, 30, 60, and 120 fps\u003c\/p\u003e\n\n\u003cp\u003eMultiple-Codec Choice\u003cbr\u003e\n\nRecord in XAVC Long (UHD 4K), MPEG-4 HD at 4:2:0, XAVC Long (HD) 4:2:2, HD 2.0, or XVAC Proxy at 4:2:0, at a variety of data rates (license key required for some codecs)\u003c\/p\u003e\n\n\u003cp\u003eBuilt-In ND Filters\u003cbr\u003e\n\nThe PXW-Z90V incorporates an ND filter function with Clear, 1\/4ND, 1\/16ND, and 1\/64ND for optimal exposure and depth-of-field control\u003c\/p\u003e\n\n\u003cp\u003eMedia Slots\u003cbr\u003e\n\nThe PXW-Z90V is equipped with two memory card slots—one for SDHC\/SDXC cards only, and one compatible with both SDHC\/SDXC and Memory Stick PRO Duo (Mark 2) \/ Memory Stick PRO-HG Duo cards\u003c\/p\u003e\n\n\u003cp\u003eVideo Output\u003cbr\u003e\n\n3G-SDI output integrates with professional studio environments\u003c\/p\u003e\n\n\u003cp\u003eWi-Fi\/NFC\u003cbr\u003e\n\nUse the PXW-Z90V camcorder's built-in Wi-Fi capability to send FTP files directly from the camcorder or live stream over Wi-Fi\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751066484976,"sku":"SNYPXWZ90V_FUM","price":2489.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/139132.jpg?v=1750961574"},{"product_id":"sony-wh-1000xm4-wireless-noise-canceling-over-ear-headphones-silver","title":"Sony WH-1000XM4 Wireless Noise-Canceling Over-Ear Headphones (Silver)","description":"\u003cp\u003eNo matter where you go, the silver Sony WH-1000XM4 Wireless Noise-Canceling Over-Ear Headphones deliver pristine sound quality while automatically adjusting ambient sound according to your activity and registered locations, leaving your hands and mind free from the hassle of changing settings just to hear what you want to hear. Plus, the headphones detect when you're wearing them and start and stop your audio for you.\u003cbr\u003e\u003cbr\u003eNoise cancellation is accomplished with Sony's dedicated HD Noise-Canceling QN1 processor and Sense Engine. Sense Engine is designed to automatically adjust the level of ambient sound based on your environment. If quick communication is needed, simply speak to chat without audio playing or just cover the right earcup with your hand to monitor the outside world.\u003cbr\u003e\u003cbr\u003eWhen it comes to what you do hear, the WH-1000XM4 headphones use DSEE Extreme audio upscaling to perform genre- and instrument-based optimization of the sound, and they support LDAC, AAC, and SBC codecs. When used with a compatible source device, LDAC transmits approximately three times more data, up to 990 kb\/s, compared to conventional Bluetooth. This is meant to make your high-resolution audio content sound even better when it's played back through the 1.57\" drivers with LCP diaphragms (liquid crystal polymer).\u003cbr\u003e\u003cbr\u003eWhether you're looking for peace and quiet while working from home or you want an ideal pair of headphones for traveling, Sony crafted the noise-canceling WH-1000XM4 to be both convenient (with support for Alexa, Siri, and Google Assistant) and comfortable, thanks to the soft, pressure-relieving earpads and the lightweight design.\u003cbr\u003e\u003cbr\u003eHigh-Tech Noise Cancellation\u003cbr\u003eDual noise sensor technology, featuring two microphones on each earcup, captures ambient noise and passes the data to the HD Noise Canceling Processor QN1. Using a new algorithm, the HD Noise-Canceling Processor QN1 then applies noise cancellation processing in real time to a range of acoustic environments.\u003cbr\u003e\u003cbr\u003eWorking together with a new Bluetooth Audio SoC (system on chip), it senses and adjusts to music and noise signals, as well as acoustic characteristics between the driver unit and ears, at over 700 times per second.\u003c\/p\u003e\u003cp\u003eAdaptive Sound Control\u003cbr\u003eAdaptive Sound Control is a smart function that can learn to recognize locations you frequently visit, such as your workplace or favorite café, and tailor sound for the ideal listening experience. In addition, it automatically detects what you're up to—walking, waiting or traveling—then adjusts ambient sound settings to suit the situation.\u003c\/p\u003e\u003cp\u003eOptimized Noise Canceling\u003cbr\u003eThe WH-1000XM4 headphones incorporate two technologies to maximize noise-canceling performance. Unique Atmospheric Pressure Optimizing delivers optimal sound at high altitude, while Personal Noise Cancellation Optimizer analyzes unique sonic characteristics caused by head size, glasses, and hair, then tailors sound to you.\u003c\/p\u003e\u003cp\u003eWearing Detection\u003cbr\u003eA proximity sensor in the WH-1000XM4 headphones can detect whether you're wearing them or not, then adapt playback accordingly to help save battery power. Take off your headphones and the music pauses automatically. Put the headphones back on and the music automatically resumes.\u003c\/p\u003e\u003cp\u003eSpeak-to-Chat Convenience\u003cbr\u003eAs soon as you speak to someone, Speak-to-Chat automatically stops the music and lets in ambient sound so you can conduct a conversation—handy if you want to keep your headphones on or your hands are full. Based on Precise Voice Pickup Technology, this smart feature uses five microphones built into the headphones and advanced audio signal processing to recognize and react to your voice. Once your chat is over, your music starts playing again automatically.\u003c\/p\u003e\u003cp\u003eQuick Attention\u003cbr\u003eRegardless of the level of noise-cancelation, the Quick Attention features lets you quickly hear your environment, whether it's to hear an emergency announcement or have a quick conversation. Simply place your hand over the housing of the right earcup to quiet things down so you can hear.\u003c\/p\u003e\u003cp\u003eSony Headphones Connect App\u003cbr\u003eAdjust ambient sound with the Sony | Headphones Connect app to cancel noise while still allowing essential sounds, like transport announcements, through when you're listening on the move. Ambient Sound Control lets you adjust the volume of background sound and gives you the option to allow voices alone to be heard. Meanwhile the Equalizer lets you customize sound levels to suit your music.\u003c\/p\u003e\u003cp\u003eVoice Assistant Integration\u003cbr\u003eWhen the WH-1000XM4 headphones are paired with your smartphone, you can use them to access the phone's voice assistant. Ask it questions and have it perform tasks just like you would normally do; enjoy entertainment, connect with friends, get information, listen to music and notifications, set reminders, and more.\u003c\/p\u003e\u003cp\u003eHands-Free Calling\u003cbr\u003eConversation flows freely with easy, hands-free calling. Leave your phone where it is, just speak with a double tap. Thanks to Precise Voice Pickup Technology, which combines five built-in microphones with advanced audio signal processing, WH-1000XM4 delivers clearer voice quality to the other person on the phone.\u003c\/p\u003e\u003cp\u003eHi-Res Audio\u003cbr\u003eA built-in analog amplifier integrated in the HD Noise-Canceling Processor QN1 realizes a pristine signal-to-noise ratio for low distortion and exceptional sound quality for portable devices. Powerful 1.57\" drivers with liquid crystal polymer (LCP) diaphragms make the headphones ideal for handling heavy beats, and they can also reproduce a full range of frequencies up to 40 kHz.\u003c\/p\u003e\u003cp\u003eDSEE Extreme Audio Upscaling\u003cbr\u003eUsing Edge-AI (Artificial Intelligence) co-developed with Sony Music Entertainment, DSEE Extreme (Digital Sound Enhancement Engine) upscales compressed digital music files in real time. Dynamically recognizing instrumentation, musical genres, and individual elements of each song, such as vocals or interludes, it restores the high-range sound lost in compression for a richer, more complete listening experience.\u003c\/p\u003e\u003cp\u003eMultipoint Connection\u003cbr\u003eFor total convenience, WH-1000XM4 headphones can be paired with two Bluetooth devices at the same time. When a call comes in, your headphones know which device is ringing and connect to the right one automatically. You'll also be able to quickly and smoothly switch your headphones to either of the two devices at the touch of a button.\u003c\/p\u003e\u003cp\u003eAdditional Features\u003cbr\u003eBattery Life: Up to 30 hours of playback with active noise cancellation\u003cbr\u003eQuick Charge: With just 10 minutes of charging via an AC adapter (not included), you can gain up to 5 hours of battery life\u003c\/p\u003e\u003cp\u003eTap Controls: Intuitive tap and swipe gestures on the outside of the right earcup let you adjust volume, play\/pause audio, change tracks, and answer calls\u003cbr\u003eSwivel \u0026amp; Foldable: The earcups swivel inwards so they pack up neatly in the included compact case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751067042032,"sku":"SNYWH100XM4S_FUM","price":335.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/642838.jpg?v=1750961591"},{"product_id":"sony-fe-16-25mm-f-2-8-g-lens-sony-e","title":"Sony FE 16-25mm f\/2.8 G Lens (Sony E)","description":"Optimized AF Performance\u003cbr\u003eA sleek and powerful wide-angle zoom designed for E-mount mirrorless cameras, the FE 16-25mm f\/2.8 G Lens from Sony is an excellent on-the-go lens that specializes in landscape, travel, and close-up photography. By coupling a maximum f\/2.8 aperture with an 11-bladed diaphragm, smooth and beautiful bokeh is naturally created. Additionally, this bright maximum aperture allows for high-quality captures even in dimly lit shooting scenarios. Not only is the FE 16-25mm f\/2.8 dust and moisture-resistant, but it features a fluorine coating on the front lens element to repel fingerprints, water, and oil from accumulating. The de-clickable aperture ring is a massive benefit to video shooters to ensure smooth transitions.\u003cbr\u003e\u003cbr\u003eThree Dedicated Control Rings\u003cbr\u003eFor making quick adjustments while shooting, three control rings are available: focus, zoom, and aperture. The aperture ring has the option of being set to click to provide tactile feedback when capturing photos, or it can be turned off in order to give you smooth, silent control while shooting video.\u003cbr\u003eRounded 11-blade diaphragm\u003cbr\u003e16 lens elements in 13 groups\u003cbr\u003eThree aspherical elements, one ED aspherical element, three ED elements\u003cbr\u003eCustomizable focus hold button\u003cbr\u003eFocus mode switch\u003cbr\u003e67mm filter thread","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751068090608,"sku":"SO162528G_FUM","price":1119.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1002823.jpg?v=1750961608"},{"product_id":"sony-fe-pz-16-35mm-f-4-g-lens","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"Designed for Creators\u003cbr\u003eA compact design with superb optics and a power zoom function makes the Sony PZ 16-35mm f\/4 G an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f\/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots.\u003cbr\u003e\u003cbr\u003eOptimized for Video\u003cbr\u003eA perfect companion for content creators, this lens's key features are ideal for video applications, including Power Zoom, suppressed focusing breathing, and versatile focus handling, along with a well-balanced design that performs well when mounted on a gimbal or drone or used handheld:\u003cbr\u003eThe electronically controlled Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body or from select camera bodies.\u003cbr\u003e\u003cbr\u003ePower Zoom can be used in conjunction with Sony camera's Clear Image Zoom function, which can further extend the effective reach by up to 2x while maintaining near original image quality. If the lens's zoom speed is set to Slow, and the zoom control is performed remotely from the camera body, the zooming transition will be seamless from optical zoom to Clear Image Zoom.\u003cbr\u003e\u003cbr\u003ePower Zoom mechanism uses four XD linear motors for precise, fast, and quiet zooming movement.\u003cbr\u003e\u003cbr\u003eInternal zoom and internal focus design maintains the overall lens length during operation.\u003cbr\u003e\u003cbr\u003eAperture ring can be de-clicked for smooth, silent, and seamless iris switching during recording.\u003cbr\u003e\u003cbr\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003cbr\u003eOptical Design\u003cbr\u003e\u003cbr\u003eWide-angle zoom design covers ultra-wide to standard wide focal lengths and a constant f\/4 maximum aperture offers consistency and a strong balance between brightness and a compact design.\u003cbr\u003e\u003cbr\u003eTwo Advanced Aspherical (AA) elements and one aspherical element help achieve high sharpness and suppress distortion and spherical aberrations.\u003cbr\u003e\u003cbr\u003eSuper ED and ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003cbr\u003e\u003cbr\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003cbr\u003e\u003cbr\u003eSpecial attention has been given to achieve consistent and sharp performance throughout the zoom and focus ranges for maximum versatility.\u003cbr\u003e\u003cbr\u003eRounded seven-blade diaphragm contributes a smooth bokeh quality.\u003cbr\u003e\u003cbr\u003eVersatile Focusing Performance\u003cbr\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003cbr\u003e\u003cbr\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003cbr\u003eSuitable for close-up shooting, the minimum focusing distance at the 16mm position is 11\" and, at the 35mm position, is 9.4\" with a 0.23x maximum magnification.\u003cbr\u003e\u003cbr\u003ePortable Design, Intuitive Handling\u003cbr\u003eAs a G lens, this 16-35mm f\/4 prioritizes compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and features an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003cbr\u003e\u003cbr\u003eImpressively lightweight and sleek design suits everyday handheld use and is ideal for travel applications.\u003cbr\u003e\u003cbr\u003eDust- and moisture-resistant design suits working in inclement conditions and a fluorine coating has also been applied to the front element to resist dust, oils, and fingerprints, and to also make cleaning the front element easier.\u003cbr\u003e\u003cbr\u003eIntegrated Power Zoom control on lens barrel for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.\u003cbr\u003e\u003cbr\u003eIntuitive design includes separate aperture\/iris, focus, and zoom rings for responsive and natural settings adjustment.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751068647664,"sku":"SO1635F4PZ_FUM","price":979.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997750.jpg?v=1750961625"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"Wide-Angle Versatility for Stills \u0026amp; Video\u003cbr\u003eCombining G Master performance with the lightest and smallest form factor in its class, Sony rounds out its trinity of f\/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the FE 16-35mm f\/2.8 GM II Lens, which boasts a variety of optical, focusing, and handling upgrades.\u003cbr\u003e\u003cbr\u003eG Master Image Quality\u003cbr\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003cbr\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003cbr\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003cbr\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003cbr\u003e\u003cbr\u003eFaster AF and Floating Focus Mechanism\u003cbr\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003cbr\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003cbr\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003cbr\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003cbr\u003eInternal focusing design promotes snappier, more responsive focusing performance and maintains the same center of gravity during lens extension and retraction.\u003cbr\u003e\u003cbr\u003eImproved Control and Video Capabilities\u003cbr\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003cbr\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003cbr\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003cbr\u003eLinear Response MF provides natural, intuitive manual focus control.\u003cbr\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003cbr\u003e\u003cbr\u003eCompact, Lightweight, and Robust Design\u003cbr\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\u003cbr\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003cbr\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003cbr\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003cbr\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003cbr\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003cbr\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003cbr\u003eIncluded lens hood has been redesigned to complement the lens' sleek design by reducing both its diameter and length.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751068680432,"sku":"SO1635GM2_FUM","price":2199.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997898.jpg?v=1750961642"},{"product_id":"sony-e-pz-16-50mm-f-3-5-5-6-oss-ii-lens-silver-white-box","title":"Sony E PZ 16-50mm f\/3.5-5.6 OSS II Lens (Silver) (White Box)","description":"Designed for APS-C mirrorless camera sensors, the black E PZ 16-50mm f\/3.5-5.6 OSS II Lens from Sony offers a versatile full-frame equivalent zoom angle of 24-75mm within a compact design. A variable aperture of f\/3.5 to 5.6 helps keep the lens's size and weight to a minimum while accommodating most use cases. When the camera is powered off, the lens retracts to just 1.25\".\u003cbr\u003e\u003cbr\u003eQuick autofocusing and improved Optical SteadyShot image stabilization counteract handheld camera shake for sharper imagery. Four aspherical elements and one Extra-Low Dispersion element ensure high-resolution imagery throughout the zoom range. The lens supports focus pulling while shooting up to 120 fps and autofocus while zooming for intuitive single-person filming with moving subjects.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751068877040,"sku":"SO1650IIS-WB_FUM","price":139.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1005987.jpg?v=1750961658"},{"product_id":"sony-e-16-55mm-f-2-8-g-lens","title":"Sony E 16-55mm f\/2.8 G Lens","description":"\u003cp\u003ePositioned as the workhorse lens for APS-C, the Sony E 16-55mm f\/2.8 G is a flexible wide-angle to portrait-length zoom featuring a bright constant f\/2.8 maximum aperture. This fast design suits working in a variety of lighting conditions throughout the zoom range and also affords greater control over depth of field. Further distinguishing itself, this lens sports four aspherical elements and three extra-low dispersion elements in order to control spherical and chromatic aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003c\/p\u003e\u003cp\u003eBenefitting the optics, this lens also sports an XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\u003cp\u003eWide-to-portrait-length 16-55mm zoom is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24-82.5mm equivalent focal length range.\u003c\/p\u003e\u003cp\u003eBright f\/2.8 constant maximum aperture enables greater control over depth of field and also suits working in difficult lighting conditions.\u003c\/p\u003e\u003cp\u003eFour aspherical elements, including two AA (Advanced Aspherical) elements, help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/p\u003e\u003cp\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/p\u003e\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/p\u003e\u003cp\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\u003cp\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751069368560,"sku":"SO1655F28G_FUM","price":1129.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/438603.jpg?v=1750961675"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eSpanning a versatile telephoto range, the FE 200-600mm f\/5.6-6.3 G OSS from Sony is a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design, which benefits handheld use. The optical design incorporates a series of low dispersion and aspherical elements, which suppress a variety of aberrations, color fringing, and distortion in order to produce well-corrected imagery with high sharpness, color fidelity, and accurate rendering. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003cbr\u003e\u003cbr\u003eComplementing the optics, this lens also features a sophisticated physical design, which incorporates a Direct Drive Super Sonic wave Motor to realize fast, near-silent autofocus performance as well as full-time manual focus override. Optical SteadyShot image stabilization minimizes the appearance of camera shake to produce sharper imagery when working handheld and a removable, rotating tripod collar is also featured for stable tripod and monopod mounting. Additionally, a rounded 11-blade diaphragm contributes to an especially pleasing bokeh quality and the lens sports a weather-sealed design along with a fluorine-coated front element.\u003cbr\u003e\u003cbr\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 200-600mm lens is also compatible with APS-C models where it provides a 300-900mm equivalent focal length range.\u003c\/p\u003e\u003cp\u003eMaximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/p\u003e\u003cp\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/p\u003e\u003cp\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/p\u003e\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/p\u003e\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system has three dedicated modes, including panning and viewfinder stabilization priority settings, and can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\u003cp\u003eA Direct Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance and full-time MF override, and Linear Response MF also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\u003cp\u003eMinimum focusing distance of 7.9', along with a maximum magnification of 0.66x, benefits portraiture, head shots, and other close-up shooting applications.\u003c\/p\u003e\u003cp\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/p\u003e\u003cp\u003eInternal zoom design limits the overall length of the lens while zooming for more intuitive and comfortable handling.\u003c\/p\u003e\u003cp\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/p\u003e\u003cp\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/p\u003e\u003cp\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\u003cp\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/p\u003e\u003cp\u003eCompatible with optional 1.4x and 2x FE teleconverters for further increasing the lens's reach.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751069532400,"sku":"SO200600G_FUM","price":1759.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/431639.jpg?v=1750961692"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"Presenting an ultra-wide field of view, the Sony FE 20mm f\/1.8 G is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003cbr\u003e\u003cbr\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003cbr\u003e\u003cbr\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003cbr\u003e\u003cbr\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003cbr\u003e\u003cbr\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003cbr\u003e\u003cbr\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003cbr\u003e\u003cbr\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003cbr\u003e\u003cbr\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003cbr\u003e\u003cbr\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003cbr\u003e\u003cbr\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003cbr\u003e\u003cbr\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003cbr\u003e\u003cbr\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751069729008,"sku":"SO2018G_FUM","price":789.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/841192.jpg?v=1750961710"},{"product_id":"sony-fe-20-70mm-f-4-g-lens-sony-e","title":"Sony FE 20-70mm f\/4 G Lens (Sony E)","description":"A groundbreaking standard zoom lens for everyday use, the ultra-wide Sony FE 20-70mm f\/4 G spans a popular and versatile range of focal lengths in a compact and lightweight form. Designed to accommodate new trends in shooting styles popular among vloggers and content creators, this ultra-wide to portrait-length zoom provides excellent edge-to-edge sharpness and outstanding image quality for all your imaging needs. Offering an expansive field of view to suit selfie, landscape, cityscape, and other wide-angle applications, this lens also offers fast, precise, and quiet autofocus performance as well as excellent close-up performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eG Lens Image Quality\u003cbr\u003eDesigned for demanding visual creators, this ultra-wide zoom offers no compromises regarding image quality, autofocus performance, or movie-making functionality.\u003cbr\u003e\u003cbr\u003eEngineered for use with full-frame Sony E-mount mirrorless cameras, the lens's constant f\/4 maximum aperture maintains consistent illumination throughout the entire zoom range.\u003cbr\u003e\u003cbr\u003eFeatures a combination of three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively eliminate chromatic and spherical aberrations while also rendering excellent edge-to-edge sharpness and color fidelity.\u003cbr\u003eRounded 9-blade aperture provides deep, soft bokeh.\u003cbr\u003e\u003cbr\u003eEnhanced Autofocus and Video Capabilities\u003cbr\u003eOffering an enhanced feature set for both still photography and videography, the FE 20-70mm f\/4 G lens delivers fast focusing performance, improved tracking, and a series of attributes specifically designed for videographers.\u003cbr\u003e\u003cbr\u003eTwo XD (extreme dynamic) linear motors provide smooth, silent, and precise autofocus performance as well as improved tracking performance for photos and videos.\u003cbr\u003e\u003cbr\u003eInternal focusing system maintains the overall length of the lens and does not rotate the lens barrel while focusing, enhancing the use of circular polarizers and variable ND filters.\u003cbr\u003e\u003cbr\u003eUpdated optical design effectively eliminates focus breathing, focus shift, and axial shift to prevent unwanted movements and angle of view variations during movie recording.\u003cbr\u003e\u003cbr\u003eAperture ring with On\/Off click switch and iris lock switch prevents the aperture ring from being accidentally moved between the f\/4 and f\/22 settings.\u003cbr\u003e\u003cbr\u003eOptimized for filming, the lens supports active mode image stabilization and micro-step aperture control for smooth and seamless video capture.\u003cbr\u003e\u003cbr\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003cbr\u003e\u003cbr\u003eMinimum focusing distance of 9.8\" with excellent close-up performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eHandling and Design\u003cbr\u003eCompact and lightweight, this highly-versatile ultra-wide standard zoom offers a unique and expansive field of view for everyday shooting.\u003cbr\u003e\u003cbr\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003cbr\u003e\u003cbr\u003eFluorine coating on front lens element repels water, dust, fingerprints, and other contaminants while also making it easier to clean the front of the lens.\u003cbr\u003e\u003cbr\u003eDust and moisture-resistant design includes a rubber ring to seal the lens mount for working in inclement weather conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751069860080,"sku":"SO20704G_FUM","price":1089.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/928738.jpg?v=1750961726"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"A Portable, High-Quality Mid-Range Zoom Lens\u003cbr\u003eBringing a bright, wide maximum aperture to an easy-to-carry form factor, the Sony FE 24-50mm f\/2.8 G Lens is a versatile mid-range zoom lens built for everyday mobility. The lens's outstanding image quality benefits both stills and video shooters, yielding high resolution and smooth bokeh.\u003cbr\u003e\u003cbr\u003eImage Quality and Optical Design\u003cbr\u003eFeaturing 16 elements in 13 groups, this zoom's optics have been optimized to provide greater resolution, clarity, and bokeh quality.\u003cbr\u003e\u003cbr\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field. Combined with its 11-blade circular aperture, the lens yields a large and smooth bokeh.\u003cbr\u003eFour aspherical elements help minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh, while two extra-low dispersion elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003cbr\u003eThe lens boasts strong close-up performance thanks to a minimum focusing distance of 7.1\" and a maximum magnification of 0.33x.\u003cbr\u003eAutofocus\u003cbr\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003cbr\u003e\u003cbr\u003eThe autofocus system's linear motors contribute to improved focusing performance, resulting in a faster, quieter, and more precise AF ideal for both video and stills.\u003cbr\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps with the Sony a9 III, full AF is maintained even when shooting stopped down, and focus tracking is possible even when in shooting slow motion 4K 120p and Full HD 240p.\u003cbr\u003eImproved Control and Video Capabilities\u003cbr\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with attributes that specifically appeal to the needs of video shooters.\u003cbr\u003e\u003cbr\u003eThe lens supports Dynamic\/Active Mode image stabilization in compatible cameras.\u003cbr\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003cbr\u003eManual aperture ring can be de-clicked for silent operation, and the zoom smoothness can be adjusted depending on the desired torque.\u003cbr\u003eCompact, Lightweight, and Robust Design\u003cbr\u003eBringing a bright, f\/2.8 maximum aperture to a compact and lightweight optic, the lens is primed for a broad spectrum of use cases and remains a weather-sealed, durable lens for use in trying working conditions.\u003cbr\u003eFit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls, or it can be locked in the 'A' position for camera-based aperture switching.\u003cbr\u003eOne programmable focus hold button and a focus mode switch for intuitive focus control.\u003cbr\u003eDust- and moisture-resistant design for use when working in inclement weather conditions. The front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003cbr\u003eIncluded lens hood has been redesigned to complement the lens's sleek design by reducing both its diameter and length.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751070023920,"sku":"SO245028G_FUM","price":1089.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1001910.jpg?v=1750961744"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"A refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date.\u003cbr\u003e\u003cbr\u003eG Master Image Quality\u003cbr\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003cbr\u003e\u003cbr\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003cbr\u003e\u003cbr\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003cbr\u003e\u003cbr\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003cbr\u003e\u003cbr\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003cbr\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003cbr\u003e\u003cbr\u003eFaster AF and Floating Focus Mechanism\u003cbr\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003cbr\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003cbr\u003e\u003cbr\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003cbr\u003e\u003cbr\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003cbr\u003e\u003cbr\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003cbr\u003e\u003cbr\u003eImproved Control and Video Capabilities\u003cbr\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003cbr\u003e\u003cbr\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003cbr\u003e\u003cbr\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003cbr\u003e\u003cbr\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003cbr\u003e\u003cbr\u003eLinear Response MF provides natural, intuitive manual focus control.\u003cbr\u003e\u003cbr\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003cbr\u003e\u003cbr\u003eCompact, Lightweight, and Robust Design\u003cbr\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003cbr\u003e\u003cbr\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003cbr\u003e\u003cbr\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003cbr\u003e\u003cbr\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003cbr\u003e\u003cbr\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003cbr\u003e\u003cbr\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003cbr\u003e\u003cbr\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003cbr\u003e\u003cbr\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003cbr\u003e\u003cbr\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751070515440,"sku":"SO247028GM2_FUM","price":1959.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/869764.jpg?v=1750961762"},{"product_id":"sony-fe-28-60mm-f-4-5-6-lens-white-box","title":"Sony FE 28-60mm f\/4-5.6 Lens - White Box","description":"Impressively compact and versatile, the Sony FE 28-60mm f\/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. The svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.\u003cbr\u003e\u003cbr\u003eCompact zoom is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 42-90mm equivalent focal length range.\u003cbr\u003eRetractable design maintains an especially compact profile when not in use.\u003cbr\u003eThree aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.\u003cbr\u003eLinear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.\u003cbr\u003eDust- and moisture-resistant design suits working in inclement weather conditions.\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751070712048,"sku":"SO2860GOB_FUM","price":239.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/683360.jpg?v=1750961779"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens-sony-e","title":"Sony FE 50mm f\/1.4 GM Lens (Sony E)","description":"Offering the latest in lens technology, the Sony FE 50mm f\/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go.\u003cbr\u003e\u003cbr\u003eG Master Resolution and Bokeh\u003cbr\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003cbr\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy.\u003cbr\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and color accuracy in strong lighting conditions.\u003cbr\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003cbr\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003cbr\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003cbr\u003e\u003cbr\u003eHigh-Performance Autofocus\u003cbr\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003cbr\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003cbr\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003cbr\u003e\u003cbr\u003eControls and Functions\u003cbr\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003cbr\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003cbr\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003cbr\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003cbr\u003e\u003cbr\u003eCompact and Durable Design\u003cbr\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003cbr\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.\u003cbr\u003eFluorine coating on the front element repels water, oil, fingerprints, and contaminates while also making the lens easy to clean.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751071039728,"sku":"SO5014GM_FUM","price":1249.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/936805.jpg?v=1750961796"},{"product_id":"sony-planar-t-fe-50mm-f-1-4-za-lens","title":"Sony Planar T* FE 50mm f\/1.4 ZA Lens","description":"\u003cp\u003eWith its normal perspective, fast maximum aperture, and high-end design, the Planar T* FE 50mm f\/1.4 ZA Lens from Sony is easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f\/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimize spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.\u003cbr\u003e\u003cbr\u003ePerformance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003cbr\u003e\u003cbr\u003eBased on the Zeiss Planar optical concept, this lens uses a design with 12 elements in 9 groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimize chromatic aberrations.\u003c\/p\u003e\u003cp\u003eA normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f\/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/p\u003e\u003cp\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/p\u003e\u003cp\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/p\u003e\u003cp\u003eOne Advanced Aspherical (AA) and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\u003cp\u003eOne extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/p\u003e\u003cp\u003eA ring drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003cbr\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003cbr\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003cbr\u003eRounded eleven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751071301872,"sku":"SO50F14FE_FUM","price":1229.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/614304.jpg?v=1750961813"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"Sony's FE 70-200mm f\/2.8 GM OSS II takes the classic fast zoom and elevates performance to a whole new level. This lens builds upon the best parts of the original and makes them even better while simultaneously reducing weight by 29%—making this lens the lightest in its class. Sony has also given this lens a brand-new AF system that promises up to four times the speed and has made plenty of optical optimizations that will appeal to video shooters, including improvements to focus breathing and focus shift. Whether you shoot portraits, sports, landscapes, or video, the 70-200mm f\/2.8 will get the job done.\u003cbr\u003e\u003cbr\u003eImproved Optical Performance\u003cbr\u003eA hallmark of the G Master line is outstanding optical performance with both high sharpness and smooth bokeh. Using a new design, the FE 70-200mm f\/2.8 GM OSS II promises corner-to-corner sharpness across the entire zoom range—even when shooting wide open at f\/2.8. Along with that, a newly designed 11-blade aperture helps create soft, pleasing bokeh.\u003cbr\u003eFast f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003cbr\u003eTwo ED (extra-low dispersion) and two Super ED elements, including one aspherical ED element, effectively suppress chromatic and spherical aberrations.\u003cbr\u003e\u003cbr\u003eTwo aspherical lenses, including one extreme aspherical lens (XA), minimize distance-related aberrations and also reduce 'onion ring' bokeh.\u003cbr\u003e\u003cbr\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003cbr\u003e\u003cbr\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003cbr\u003eOptimized for Video\u003cbr\u003e\u003cbr\u003eTaking cues from their cinema division, Sony has optimized the 70-200mm II for video. Changes include a dramatic reduction of focus breathing and focus shift, improved autofocus performance, and a Linear Response MF system to ensure consistent, natural-feeling operation. Full-time Direct Manual Focus (DMF) also makes it easy to make quick adjustments using the focus ring while in AF modes.\u003cbr\u003e\u003cbr\u003eThe exterior design of the lens also sees some big changes. One clear example is the addition of a physical aperture ring that was not present on its predecessor. Users will be able to de-click this ring at the flip of a switch for smooth iris control during shooting. This provides shooters with independent controls for focus, zoom, and iris.\u003cbr\u003e\u003cbr\u003eFast Autofocus and Reliable Image Stabilization\u003cbr\u003eAmong the biggest improvements with the 70-200mm II is a vastly superior autofocus system. Now comprised of 4 XD Linear motors, the lens now performs up to four times faster. Focus tracking while zooming sees its own specific improvement of around 30% when compared to the previous model. Users will also enjoy high-speed continuous shooting at up to 30 fps with AF and video will benefit from the near-silent operation.\u003cbr\u003e\u003cbr\u003eAn advanced Optical SteadyShot image stabilization system will ensure sharp images while shooting handheld at even the longest focal lengths. Multiple modes are available, including standard, panning, and a new Mode 3 for moving subjects.\u003cbr\u003eProfessional Design and Durability\u003cbr\u003e\u003cbr\u003eBeing designed for professional use, the 70-200mm II has been ruggedized with advanced weather sealing. The weight has also been reduced by approximately 29%, to just under 2.3 lb, making this model among the lightest in its class. Optics have also been designed for balance with an internal zoom mechanism, minimizing front heaviness to provide a more ergonomic center of gravity.\u003cbr\u003e\u003cbr\u003eOther features of the physical design include three programmable focus hold buttons, all located in 90-degree increments, for more tactile control over select settings in both landscape and portrait orientation. Users also have a removable tripod foot for added stability on support systems.\u003cbr\u003e\u003cbr\u003eFocus range limiter switch will optimize performance and improve AF speed and responsiveness in certain shooting scenarios.\u003cbr\u003eZoom ring torque has been optimized.\u003cbr\u003e\u003cbr\u003eIris lock switch prevents users from accidentally moving the aperture ring to or from the auto aperture position.\u003cbr\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003cbr\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of variable filters (e.g. polarizers, ND).\u003cbr\u003e\u003cbr\u003eTeleconverter Compatibility\u003cbr\u003eThe FE 70-200mm f\/2.8 GM OSS II is compatible with Sony's optional FE 1.4x and 2.0x teleconverters. These teleconverters can be used while still retaining full autofocus capabilities. When used, the 1.4x and 2.0x teleconverters will provide effective focal lengths and apertures of 98-280mm f\/4 and 140-400mm f\/5.6, respectively.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751071465712,"sku":"SO70200F28II_FUM","price":2239.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/816659.jpg?v=1750961830"},{"product_id":"sony-a1-mirrorless-digital-camera-body-only","title":"Sony a1 Mirrorless Digital Camera (Body Only)","description":"Alpha Flagship\u003cbr\u003eA flagship in the truest sense, the Sony a1 is the one camera designed to do it all. Built without compromise, this full-frame mirrorless offers high-resolution for stills shooting, impressive 8K video recording, speed and sensitivity, and connectivity for the most demanding professional workflows.\u003cbr\u003e\u003cbr\u003e50.1MP Full-Frame BSI CMOS Sensor and BIONZ XR\u003cbr\u003eNewly developed 50.1MP Exmor RS full-frame sensor features a stacked back-illuminated design with integrated memory that maintains high image clarity, expandable sensitivity up to ISO 102400, and a 15-stop dynamic range while also enabling fast 30 fps shooting and and phase-detection AF. The sensor also enables recording lossless compressed raw files for flexible editing during post-production while maintaining a relatively lightweight file size. Additionally, the 50.1MP resolution not only benefits stills shooters as it also offers full-frame 8.6K oversampling for 8K video recording.\u003cbr\u003e\u003cbr\u003eA revised BIONZ XR engine greatly benefits image processing capabilities throughout the camera system, including up to 8x faster processing, greatly reduced rolling shutter, and more fluent interface and file management handling speeds.\u003cbr\u003e\u003cbr\u003eUp to 30 fps Shooting and Updated Shutter\u003cbr\u003eEfficient sensor design and processing enables high-speed shooting up to 30 fps at full 50.1MP resolution, with full AF and AE capabilities, when working with an electronic shutter. When working with the mechanical shutter, speeds are still kept high at 10 fps. Also, a large buffer memory permits recording up to 155 compressed raw frames, or 165 JPEGs, in one single burst at 30 fps.\u003cbr\u003eSuiting fast-paced continuous shooting is a blackout-free viewfinder experience, which makes use of a 240 fps refresh rate for fluent eye-level viewing.\u003cbr\u003e\u003cbr\u003eUpdated electronic shutter offers silent, vibration-free performance and also supports anti-flicker shooting for working under fluorescent, LED, or other flicker-prone types of artificial light, even while shooting at 30 fps with 120 fps AF speeds.\u003cbr\u003eDue to quickened readout speeds, electronic shutter flash sync is possible up to 1\/200 sec. Even faster flash sync speeds are available when using the updated mechanical shutter, too, which can sync at 1\/400 sec in full-frame or 1\/500 secwith an APS-C crop.\u003cbr\u003e8K 30p and 4K 120p Video\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e8K 30p and 4K 120p Support\u003cbr\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 30p XAVC HS 10-bit 4:2:0 video recording is possible using the full width of the sensor, offering 8.6K oversampling for impressive sharpness and realism. For easy handling of this high-res recording mode, low bit-rate proxy files with HD resolution can be simultaneously recorded faster for playback. Also, 8K video at 400 Mb\/s can be written to a V90-rated UHS-II SD card, or 200 Mb\/s to a V60 card, and 8K can be output over HDMI in 8-bit 4:2:0 format.\u003cbr\u003e\u003cbr\u003eRecording up to UHD 4K is possible with frame rates up to 120p; when recording up to 60p the a1 offers full pixel readout and at 120p it uses a 10% crop. Oversampled 4K recording is also possible, via a 5.8K capture area, with a Super 35 crop. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible from a 4.3K capture for even greater tonal reproduction and post-production flexibility.\u003cbr\u003e\u003cbr\u003eRecording Flexibility\u003cbr\u003eThe a1 employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003eHigh-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.\u003cbr\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than 30 minutes for 8K 30p or 4K 60p videos, or recordings done at 10-bit 4:2:0.\u003cbr\u003e\u003cbr\u003eAdvanced Color Control\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003cbr\u003e\u003cbr\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003eFast Hybrid AF System\u003cbr\u003e\u003cbr\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003eFast sensor readout and improved processing also enables up to 120 AF and AE calculations to be performed per second for faster, more responsive tracking and accurate results.\u003cbr\u003e\u003cbr\u003eLock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.\u003cbr\u003e\u003cbr\u003eReal-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003cbr\u003eDedicated Real-time Eye AF Bird Mode lets you select the bird to be tracked and the camera will automatically detect the bird's eye and track it, regardless if the bird is in flight or still. This mode even works once a sitting bird takes flight.\u003cbr\u003eHelping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003cbr\u003eBody Design and Connectivity\u003cbr\u003e\u003cbr\u003eTru-Finder EVF and Tilting Touchscreen LCD\u003cbr\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.\u003cbr\u003e\u003cbr\u003eThe EVF has a dedicated 240 fps High Quality+ setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003cbr\u003eA 3.0\" 1.44m-dot tilting screen benefits working from high and low angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003cbr\u003e\u003cbr\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003cbr\u003e\u003cbr\u003eVersatile and Durable Design\u003cbr\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003cbr\u003e\u003cbr\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 430 shots\/90 minutes of recording per charge when using the viewfinder or 530 shots\/95 minutes of recording per charge when using the rear LCD.\u003cbr\u003e\u003cbr\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video. Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003cbr\u003e\u003cbr\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003cbr\u003e\u003cbr\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003cbr\u003e\u003cbr\u003ePorts and Interface\u003cbr\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003cbr\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003cbr\u003e\u003cbr\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003cbr\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003cbr\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003cbr\u003e\u003cbr\u003eEthernet port supports 1000BASE-T wired LAN connection for transferring files over FTP.\u003cbr\u003e\u003cbr\u003eConnectivity\u003cbr\u003eBuilt-in Wi-Fi and NFC enables the a1 to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003cbr\u003eBluetooth connectivity allows for location data acquisition.\u003cbr\u003e\u003cbr\u003eEthernet port offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003cbr\u003e\u003cbr\u003eWhen working over a wired LAN, the Remote Camera Tool 2.1 app now has been enhanced for a reduced release time lag and live view delays as well as support for remote SD card formatting, FTP server switching, and changes to the still image storage destination. Wired or wireless LAN transfers can also occur in the background, while continuing to shoot.\u003cbr\u003e\u003cbr\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB Type-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003cbr\u003e\u003cbr\u003eTransfer \u0026amp; Tagging add-on app can send FTP setting parameters from your mobile device to the camera, offers automatic data upload to an FTP server with attached metadata, and can perform automatic voice-to-text conversion.\u003cbr\u003e\u003cbr\u003ePixel Shift Multi Shooting\u003cbr\u003eThis unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751071727856,"sku":"SOA1B_FUM","price":5219.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/829745.jpg?v=1750961847"},{"product_id":"sony-alpha-a6400-mirrorless-digital-camera-body-only-silver","title":"Sony Alpha a6400 Mirrorless Digital Camera (Body Only, Silver)","description":"Stable, fast, versatile, and compact, the Sony a6400 is an APS-C-format mirrorless camera that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, an LCD touchscreen that tilts 180° up and 74° down, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003cbr\u003e\u003cbr\u003eThe a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range of ISO 100 to 102400, along with accelerated readout speeds for internal 4K24 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for color grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs, 46 raw images, or 44 raw and JPEG frames in a burst, as well as 14-bit raw file output. The sensor and processor combination also avail 4D FOCUS, with a wide-coverage 425-point phase-detection system that covers around 84% of the image area, and a 425-point contrast-detection system, both of which provide quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, the a6400 is a fast and precise imaging tool for multimedia capture.\u003cbr\u003e\u003cbr\u003eComplementing the imaging assets, the a6400 sports a robust magnesium-alloy body with sealed buttons and dials to help keep out dust and moisture, plus anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180° up and 74° down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003cbr\u003e\u003cbr\u003eGeneral Features\u003cbr\u003eCapture Decisive Moments\u003cbr\u003eThe autofocus system on the a6400 inherits many technologies from Sony's line-up of full-frame cameras, including the a9, a7R III, and a7 III models. The a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.\u003cbr\u003e\u003cbr\u003eThe a6400 introduces advanced \"Real-time Eye AF,\" the latest version of Sony's Eye AF technology. This capability employs artificial intelligence-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto \/ Right Eye \/ Left Eye, and a Switch Right \/ Left Eye function is able to be assigned to a custom function as well. This technology frees the photographer to focus solely on composition with trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update.\u003cbr\u003e\u003cbr\u003eAlso debuting on the a6400 is Sony's \"Real-time Tracking.\" This mode utilizes Sony's algorithm that includes artificial intelligence (AI) based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with high tracking precision. This can be activated by a simple half press of the shutter button or can be assigned to a custom function\u003cbr\u003e\u003cbr\u003eIn terms of overall shooting speeds, the camera can shoot at up to 11 fps with full AF\/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF\/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard \/ 46 frames raw compressed, greatly increasing the chances of capturing the moment.\u003cbr\u003e\u003cbr\u003eAdvancements in Image Quality\u003cbr\u003eSony's a6400 is equipped with a 24.2MP APS-C image sensor that is paired with an upgraded BIONZ X processor to deliver improved image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32,000 for both stills and movies and is expandable up to ISO 102,400 for still images, with good noise reduction at medium and high sensitivities.\u003cbr\u003e\u003cbr\u003eThe camera also inherits many of the image processing algorithms from Sony's full-frame cameras, suppressing noise while preserving resolution and improving texture depiction.\u003cbr\u003e\u003cbr\u003e4K Movie Recording with Fast Hybrid Autofocus\u003cbr\u003eThe versatile a6400 is a solid video camera, offering internal 4K UHD (3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus, even if an object crosses in front of the camera. This advanced AF plus touch focus functionality makes it a suitable camera choice for many vloggers and video creators that are regularly creating and uploading content online.\u003cbr\u003e\u003cbr\u003eFor time-lapse movie creation, the camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to \"High\", \"Mid,\" or \"Low\" during interval shooting, allowing for reduced changes in exposure over the shooting interval.\u003cbr\u003e\u003cbr\u003eAdditionally, for the first time in a Sony APS-C mirrorless camera, this model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist, and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mb\/s, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003cbr\u003e\u003cbr\u003eUpgraded Build for Increased Versatility\u003cbr\u003eThis camera is designed to offer a high level of functionality and customization to maximize shooting freedom. The a6400 features a fully tiltable 180° 3.0\" LCD flip screen with 921,600 dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter, and Touch Tracking, which quickly activates \"Real-time Tracking\" through the touch screen.\u003cbr\u003e\u003cbr\u003eThe camera features a high-quality XGA OLED Tru-finder viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium-alloy design and has a durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the new Imaging Edge Mobile application.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751071793392,"sku":"SOA6400S_FUM","price":819.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/845126.jpg?v=1750961864"},{"product_id":"sony-a6700-mirrorless-camera-with-16-50mm-lens","title":"Sony a6700 Mirrorless Camera with 16-50mm Lens","description":"The Multi-Tool for the Multi-Hyphenate\u003cbr\u003eA compact synthesis of Sony's Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.\u003cbr\u003e\u003cbr\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a6700's advanced imaging system is powered by the 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, a combination introduced in the FX30 Digital Cinema Camera that is capable of 10-bit UHD 4K imagery at up to 120 fps or a top continuous shooting rate of 11 fps with AF and AE and up to 59 compressed raw still images in bursts. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-32000 that's expandable to ISO50-102400 when shooting stills, the camera boasts low-light performance with minimal noise and more than 14 stops of dynamic range.\u003cbr\u003e\u003cbr\u003eCinematic Video in UHD 4K\u003cbr\u003eAlong with its powerful sensor and processor, the Sony a6700 brings a strong suite of professional video features from its Cinema Line series to everyday content creators and aspiring filmmakers.\u003cbr\u003e\u003cbr\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video, with approximately 2.4x the data required for 4K video, minimizing moiré and aliasing.\u003cbr\u003eUHD 4K recording is possible with frame rates up to 120p and full HD recording up to 240p, using full 1:1 pixel readout without binning.\u003cbr\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003eRecord for more than two hours in 4K 30p, or more than 40 minutes at 4K 60p on a 128GB card.\u003cbr\u003e\u003cbr\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-120 fps and Full HD between 1-240 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 14 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003eThe camera supports instant time-lapse settings with framerate, recording, light, and interval customization.\u003cbr\u003e\u003cbr\u003eAI-Powered Autofocus and Image Stabilization\u003cbr\u003eThe Sony a6700's AI Processing Unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 93% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. Other autofocus features include focus bracketing in up to 299 images with sequentially-shifted focus points, focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003cbr\u003e\u003cbr\u003eVlog-Friendly AI-Enhanced Framing\u003cbr\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eThe camera's pixel-level 5-axis optical image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eAdvanced Rendering\u003cbr\u003eFor stills-shooters, the a6700 offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format, available here in 4:2:0 and 4:2:2 options. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode, achieving a 20% increase in reliability over the a6600 according to manufacturer testing, with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a6700 now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003cbr\u003e\u003cbr\u003eBody Design and Connectivity\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with 4K video at 15 or 30 fps or full HD at 30 or 60 fps.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eThe camera can connect to the Creators' Cloud central cloud platform using the Creators app for sharing and storing media, editing in the cloud, and collaboration tools. The phone can also be used as a camera remote and to monitor battery power and storage levels.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording. The Multi-Interface Shoe also functions as a digital audio interface.\u003cbr\u003eThe XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, 1.07x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery, which provides approximately 570 stills\/120 minutes of video recording per charge when using the LCD screen.\u003cbr\u003eIn addition to the battery, the a6700 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003cbr\u003eA new grip design enhances handling and stability for long shooting sessions and facilitates access to the main control buttons and dials.\u003cbr\u003e\u003cbr\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003cbr\u003eSleek and Retractable Standard Zoom\u003cbr\u003eAn ideal companion for your compact, APS-C mirrorless camera, the black E PZ 16-50mm f\/3.5-5.6 OSS Lens from Sony offers a versatile equivalent zoom range of 24-75mm as well as a retractable design that makes your system much more manageable when not in use. The useful focal length range and portable form factor make this a go-to lens when traveling or for everyday general shooting needs.\u003cbr\u003e\u003cbr\u003eForm Factor and Optical Design\u003cbr\u003eA variable aperture of f\/3.5-5.6 helps keep the lens' overall size and weight to a minimum.\u003cbr\u003eDue to a retractable design, this lens can be made to be extremely compact when not in use.\u003cbr\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003cbr\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003cbr\u003e\u003cbr\u003ePower Zoom, Image Stabilization, and AF\u003cbr\u003ePower Zoom mechanism enables making smooth zoom movements, suitable for video recording, via the on-lens switch or via camera-based controls on select camera bodies.\u003cbr\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003cbr\u003eAn internal focus design contributes to fast autofocus speeds and the minimum focus distance is just 9.8\", suiting working with close-up subjects.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751071924464,"sku":"SOA67001650G_FUM","price":1449.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/967543.jpg?v=1750961880"},{"product_id":"sony-a6700-mirrorless-camera-with-18-135mm-lens","title":"Sony a6700 Mirrorless Camera with 18-135mm Lens","description":"Sony a6700 Mirrorless Camera\u003cbr\u003eThe Multi-Tool for the Multi-Hyphenate\u003cbr\u003eA compact synthesis of Sony's Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.\u003cbr\u003e\u003cbr\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a6700's advanced imaging system is powered by the 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, a combination introduced in the FX30 Digital Cinema Camera that is capable of 10-bit UHD 4K imagery at up to 120 fps or a top continuous shooting rate of 11 fps with AF and AE and up to 59 compressed raw still images in bursts. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-32000 that's expandable to ISO50-102400 when shooting stills, the camera boasts low-light performance with minimal noise and more than 14 stops of dynamic range.\u003cbr\u003e\u003cbr\u003eCinematic Video in UHD 4K\u003cbr\u003eAlong with its powerful sensor and processor, the Sony a6700 brings a strong suite of professional video features from its Cinema Line series to everyday content creators and aspiring filmmakers.\u003cbr\u003e\u003cbr\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video, with approximately 2.4x the data required for 4K video, minimizing moiré and aliasing.\u003cbr\u003eUHD 4K recording is possible with frame rates up to 120p and full HD recording up to 240p, using full 1:1 pixel readout without binning.\u003cbr\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003eRecord for more than two hours in 4K 30p, or more than 40 minutes at 4K 60p on a 128GB card.\u003cbr\u003e\u003cbr\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-120 fps and Full HD between 1-240 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 14 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003eThe camera supports instant time-lapse settings with framerate, recording, light, and interval customization.\u003cbr\u003e\u003cbr\u003eAI-Powered Autofocus and Image Stabilization\u003cbr\u003eThe Sony a6700's AI Processing Unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 93% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. Other autofocus features include focus bracketing in up to 299 images with sequentially-shifted focus points, focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003cbr\u003e\u003cbr\u003eVlog-Friendly AI-Enhanced Framing\u003cbr\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eThe camera's pixel-level 5-axis optical image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eAdvanced Rendering\u003cbr\u003eFor stills-shooters, the a6700 offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format, available here in 4:2:0 and 4:2:2 options. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode, achieving a 20% increase in reliability over the a6600 according to manufacturer testing, with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a6700 now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003cbr\u003eBody Design and Connectivity\u003cbr\u003e\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with 4K video at 15 or 30 fps or full HD at 30 or 60 fps.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eThe camera can connect to the Creators' Cloud central cloud platform using the Creators app for sharing and storing media, editing in the cloud, and collaboration tools. The phone can also be used as a camera remote and to monitor battery power and storage levels.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording. The Multi-Interface Shoe also functions as a digital audio interface.\u003cbr\u003eThe XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, 1.07x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery, which provides approximately 570 stills\/120 minutes of video recording per charge when using the LCD screen.\u003cbr\u003eIn addition to the battery, the a6700 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003cbr\u003eA new grip design enhances handling and stability for long shooting sessions and facilitates access to the main control buttons and dials.\u003cbr\u003e\u003cbr\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003cbr\u003eLightweight and Stabilized Versatility\u003cbr\u003eSpanning a useful wide-angle to medium telephoto range, the E 18-135mm f\/3.5-5.6 OSS from Sony is a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. This well-rounded lens suits working in a variety of situations, making it an ideal zoom for travel applications, and the image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld.\u003cbr\u003eOptical Design\u003cbr\u003e\u003cbr\u003eTwo extra-low dispersion elements help to reduce color fringing and chromatic aberrations in order to produce greater clarity and color accuracy.\u003cbr\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003cbr\u003eImage Stabilization and Autofocus\u003cbr\u003e\u003cbr\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003cbr\u003eLinear autofocus motor provides quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003cbr\u003eDedicated AF\/MF switch allows for quick changing between focusing methods.\u003cbr\u003eMinimum focusing distance of 1.5', along with a maximum magnification of 0.29x, suits working with close-up subjects.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751072678128,"sku":"SOA670018135G_FUM","price":1749.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/998588.jpg?v=1750961897"},{"product_id":"sony-a6700-mirrorless-camera-body","title":"Sony a6700 Mirrorless Camera (Body)","description":"The Multi-Tool for the Multi-Hyphenate\u003cbr\u003eA compact synthesis of Sony's Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.\u003cbr\u003e\u003cbr\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a6700's advanced imaging system is powered by the 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, a combination introduced in the FX30 Digital Cinema Camera that is capable of 10-bit UHD 4K imagery at up to 120 fps or a top continuous shooting rate of 11 fps with AF and AE and up to 59 compressed raw still images in bursts. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-32000 that's expandable to ISO50-102400 when shooting stills, the camera boasts low-light performance with minimal noise and more than 14 stops of dynamic range.\u003cbr\u003e\u003cbr\u003eCinematic Video in UHD 4K\u003cbr\u003eAlong with its powerful sensor and processor, the Sony a6700 brings a strong suite of professional video features from its Cinema Line series to everyday content creators and aspiring filmmakers.\u003cbr\u003e\u003cbr\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video, with approximately 2.4x the data required for 4K video, minimizing moiré and aliasing.\u003cbr\u003eUHD 4K recording is possible with frame rates up to 120p and full HD recording up to 240p, using full 1:1 pixel readout without binning.\u003cbr\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003eRecord for more than two hours in 4K 30p, or more than 40 minutes at 4K 60p on a 128GB card.\u003cbr\u003e\u003cbr\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-120 fps and Full HD between 1-240 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 14 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003eThe camera supports instant time-lapse settings with framerate, recording, light, and interval customization.\u003cbr\u003e\u003cbr\u003eAI-Powered Autofocus and Image Stabilization\u003cbr\u003eThe Sony a6700's AI Processing Unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 93% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. Other autofocus features include focus bracketing in up to 299 images with sequentially-shifted focus points, focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003cbr\u003e\u003cbr\u003eVlog-Friendly AI-Enhanced Framing\u003cbr\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eThe camera's pixel-level 5-axis optical image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eAdvanced Rendering\u003cbr\u003eFor stills-shooters, the a6700 offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format, available here in 4:2:0 and 4:2:2 options. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode, achieving a 20% increase in reliability over the a6600 according to manufacturer testing, with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a6700 now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003cbr\u003e\u003cbr\u003eBody Design and Connectivity\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with 4K video at 15 or 30 fps or full HD at 30 or 60 fps.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eThe camera can connect to the Creators' Cloud central cloud platform using the Creators app for sharing and storing media, editing in the cloud, and collaboration tools. The phone can also be used as a camera remote and to monitor battery power and storage levels.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording. The Multi-Interface Shoe also functions as a digital audio interface.\u003cbr\u003eThe XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, 1.07x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery, which provides approximately 570 stills\/120 minutes of video recording per charge when using the LCD screen.\u003cbr\u003eIn addition to the battery, the a6700 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003cbr\u003eA new grip design enhances handling and stability for long shooting sessions and facilitates access to the main control buttons and dials.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751072809200,"sku":"SOA6700G_FUM","price":1329.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/998265.jpg?v=1750961915"},{"product_id":"sony-a7c-ii-mirrorless-camera-black","title":"Sony a7C II Mirrorless Camera (Black)","description":"a7C II, the Hybrid Enhanced\u003cbr\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003cbr\u003e\u003cbr\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003cbr\u003e\u003cbr\u003eVideo Recording\u003cbr\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003cbr\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003cbr\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003cbr\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003e\u003cbr\u003eAI-Powered Autofocus and Image Stabilization\u003cbr\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003cbr\u003e\u003cbr\u003eVlog-Friendly AI-Enhanced Framing\u003cbr\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eAdvanced Rendering\u003cbr\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003cbr\u003e\u003cbr\u003eBody Design and Connectivity\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003cbr\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751073005808,"sku":"SOA7C2B_FUM","price":1869.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997254.jpg?v=1750961932"},{"product_id":"sony-a7c-ii-mirrorless-camera-silver","title":"Sony a7C II Mirrorless Camera (Silver)","description":"a7C II, the Hybrid Enhanced\u003cbr\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the silver Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003cbr\u003e\u003cbr\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003cbr\u003e\u003cbr\u003eVideo Recording\u003cbr\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003cbr\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003cbr\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003cbr\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003eAI-Powered Autofocus and Image Stabilization\u003cbr\u003e\u003cbr\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003cbr\u003e\u003cbr\u003eVlog-Friendly AI-Enhanced Framing\u003cbr\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eAdvanced Rendering\u003cbr\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003cbr\u003e\u003cbr\u003eBody Design and Connectivity\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003cbr\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751073071344,"sku":"SOA7C2S_FUM","price":1739.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/998664.jpg?v=1750961950"},{"product_id":"sony-a7c-ii-mirrorless-camera-with-28-60mm-lens-silver","title":"Sony a7C II Mirrorless Camera with 28-60mm Lens (Silver)","description":"Sony a7C II Mirrorless Camera (Silver)\u003cbr\u003ea7C II, the Hybrid Enhanced\u003cbr\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the silver Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003cbr\u003e\u003cbr\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003cbr\u003eVideo Recording\u003cbr\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003cbr\u003e\u003cbr\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003cbr\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003cbr\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003eAI-Powered Autofocus and Image Stabilization\u003cbr\u003e\u003cbr\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003cbr\u003eVlog-Friendly AI-Enhanced Framing\u003cbr\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003eAdvanced Rendering\u003cbr\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003cbr\u003e\u003cbr\u003eBody Design and Connectivity\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003cbr\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003cbr\u003e\u003cbr\u003eSony FE 28-60mm f\/4-5.6 Lens\u003cbr\u003eThe Portable Powerhouse Standard Zoom\u003cbr\u003eImpressively compact and versatile, the Sony FE 28-60mm f\/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.\u003cbr\u003e\u003cbr\u003eSmall and Light\u003cbr\u003e\u003cbr\u003eSmall size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.\u003cbr\u003eRetractable design maintains an especially compact profile when not in use, measuring just 1.8\" long.\u003cbr\u003eWeighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.\u003cbr\u003eDust- and moisture-resistant design suits working in inclement weather conditions.\u003cbr\u003eOptics and AF\u003cbr\u003e\u003cbr\u003eThree aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.\u003cbr\u003eThe use of specialized elements also contributes to a smaller, lighter physical design.\u003cbr\u003eLinear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.\u003cbr\u003e\u003cbr\u003eIn addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8\" minimum focusing distance that enables working with close-up subjects.\u003cbr\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751073202416,"sku":"SOA7C2S2860G_FUM","price":2009.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/1007795.png?v=1750961965"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-body-only-black","title":"Sony Alpha a7C Mirrorless Digital Camera (Body Only, Black)","description":"\u003cp\u003eCompact and capable, the black Sony Alpha a7C mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\u003cbr\u003e\u003cbr\u003eThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\u003cbr\u003e\u003cbr\u003eCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\u003cbr\u003e\u003cbr\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003cbr\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\u003c\/p\u003e\u003cp\u003eUHD 4K Video Recording in XAVC S Format\u003cbr\u003eInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\u003cp\u003eBody Design\u003cbr\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/p\u003e\u003cp\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/p\u003e\u003cp\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/p\u003e\u003cp\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/p\u003e\u003cp\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003cbr\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003cbr\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/p\u003e\u003cp\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/p\u003e\u003cp\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003cbr\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003cbr\u003eBluetooth connectivity allows for location data acquisition.\u003c\/p\u003e\u003cp\u003eFast Hybrid AF System\u003cbr\u003eCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/p\u003e\u003cp\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003cbr\u003eDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751073530096,"sku":"SOA7CBD_FUM","price":1319.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/639154.jpg?v=1751440002"},{"product_id":"sony-a7cr-mirrorless-camera-black","title":"Sony a7CR Mirrorless Camera (Black)","description":"A Compact Powerhouse for Everyday Carry\u003cbr\u003ePacked with processing and resolving power, Sony has stuffed the a7R V's 61MP full-frame sensor and BIONZ XR processor into its beefiest compact yet, the black a7CR Mirrorless Camera, putting professional image quality into a form factor optimized for all-day, everyday carry.\u003cbr\u003e\u003cbr\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003cbr\u003e\u003cbr\u003eImproved Processing Engine\u003cbr\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003ePixel Shift Multi Shooting\u003cbr\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003cbr\u003e\u003cbr\u003eAccurate Exposure and Color\u003cbr\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003eNext Generation AI-Based Autofocus\u003cbr\u003e\u003cbr\u003eAI Processing Unit\u003cbr\u003eUsing dedicated processing, the a7RC's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003cbr\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003cbr\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003cbr\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003cbr\u003e\u003cbr\u003eAdvanced Fast Hybrid AF\u003cbr\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003cbr\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003cbr\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003cbr\u003e\u003cbr\u003eAF During Video Recording\u003cbr\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003cbr\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003cbr\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003cbr\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003cbr\u003e\u003cbr\u003eVideo Recording\u003cbr\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003cbr\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003cbr\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003cbr\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003e\u003cbr\u003eBody Design and Connectivity\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003cbr\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751073825008,"sku":"SOA7CRB_FUM","price":2569.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/998204.jpg?v=1750961999"},{"product_id":"sony-a7cr-mirrorless-camera-silver","title":"Sony a7CR Mirrorless Camera (Silver)","description":"A Compact Powerhouse for Everyday Carry\u003cbr\u003ePacked with processing and resolving power, Sony has stuffed the a7R V's 61MP full-frame sensor and BIONZ XR processor into its beefiest compact yet, the silver a7CR Mirrorless Camera, putting professional image quality into a form factor optimized for all-day, everyday carry.\u003cbr\u003e\u003cbr\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003cbr\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003cbr\u003e\u003cbr\u003eImproved Processing Engine\u003cbr\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003ePixel Shift Multi Shooting\u003cbr\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003cbr\u003e\u003cbr\u003eAccurate Exposure and Color\u003cbr\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003cbr\u003e\u003cbr\u003eImage Stabilization\u003cbr\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eNext Generation AI-Based Autofocus\u003cbr\u003eAI Processing Unit\u003cbr\u003eUsing dedicated processing, the a7RC's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003cbr\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003cbr\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003cbr\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003cbr\u003e\u003cbr\u003eAdvanced Fast Hybrid AF\u003cbr\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003cbr\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003cbr\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003cbr\u003e\u003cbr\u003eAF During Video Recording\u003cbr\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003cbr\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003cbr\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003cbr\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003cbr\u003e\u003cbr\u003eVideo Recording\u003cbr\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003cbr\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003cbr\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003cbr\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003cbr\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003cbr\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003cbr\u003e\u003cbr\u003eBody Design and Connectivity\u003cbr\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003cbr\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003cbr\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003cbr\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003cbr\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003cbr\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003cbr\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751074414832,"sku":"SOA7CRS_FUM","price":2519.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/997719.jpg?v=1750962015"},{"product_id":"sony-a7-iv-mirrorless-camera-body-only","title":"Sony a7 IV Mirrorless Camera (Body Only)","description":"An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003cbr\u003e\u003cbr\u003eSensor and Processor\u003cbr\u003eSony a7 IV | Sample Image | Motorcycle\u003cbr\u003e33MP Exmor R BSI CMOS Sensor\u003cbr\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003cbr\u003eSony a7 IV | BIONZ XR\u003cbr\u003eBIONZ XR Processor\u003cbr\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003cbr\u003eVideo Recording\u003cbr\u003e\u003cbr\u003eSony a7 IV | 7K to 4K\u003cbr\u003e4K 60p Video Recording in 10-Bit\u003cbr\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003cbr\u003e\u003cbr\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003cbr\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003cbr\u003e\u003cbr\u003eThe a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003e\u003cbr\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003cbr\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003e\u003cbr\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003cbr\u003e\u003cbr\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\u003cbr\u003eFast Hybrid AF System\u003cbr\u003eSony a7 IV | AF Points\u003cbr\u003eAI-Based Autofocus\u003cbr\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003e\u003cbr\u003eReal-time Tracking and Real-time Eye AF\u003cbr\u003eBorrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003cbr\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003cbr\u003e\u003cbr\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003cbr\u003e\u003cbr\u003eAF During Video Recording and Additional Focusing Modes\u003cbr\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003cbr\u003e\u003cbr\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003cbr\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003cbr\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003cbr\u003e\u003cbr\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check Breathing Compensation lens compatibility here.\u003cbr\u003e\u003cbr\u003eBody Design, Connectivity, and Streaming\u003cbr\u003eSony a7 IV | Vari-Angle LCD\u003cbr\u003eViewfinder and LCD Screen\u003cbr\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003cbr\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003cbr\u003e\u003cbr\u003eSony a7 IV | Ports\u003cbr\u003ePorts and Interface\u003cbr\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003cbr\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003cbr\u003e\u003cbr\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003cbr\u003e\u003cbr\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003cbr\u003e\u003cbr\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003cbr\u003e\u003cbr\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003cbr\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003cbr\u003e\u003cbr\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003cbr\u003e\u003cbr\u003eSony a7 IV | HVL-F60RM2 | External Flash Control\u003cbr\u003eAdvanced External Flash Control\u003cbr\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003cbr\u003e\u003cbr\u003eSony a7 IV | Wireless Connectivity\u003cbr\u003eWireless Connectivity and Streaming\u003cbr\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003cbr\u003e\u003cbr\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003cbr\u003e\u003cbr\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003cbr\u003e\u003cbr\u003eSony a7 IV | USB Webcam and Streaming\u003cbr\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003cbr\u003e\u003cbr\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003cbr\u003e\u003cbr\u003eInternal recording is supported to a memory card while live streaming.\u003cbr\u003e\u003cbr\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.","brand":"Sony","offers":[{"title":"Default Title","offer_id":47751074513136,"sku":"SOA7IV_FUM","price":1869.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/files\/839215.jpg?v=1750962032"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2059\/6720\/collections\/sony.jpg?v=1729258170","url":"https:\/\/fumfie.com\/collections\/sony.oembed?page=9","provider":"Fumfie","version":"1.0","type":"link"}